Senior Data Analyst - Strategic Marketing

📌 Core Information

🔹 Job Title: Senior Data Analyst - Strategic Marketing

🔹 Company: Deel

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-01

🔹 Experience Level: Mid-Senior Level (3-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Partnering with marketing leadership to drive data-driven strategy
• Optimizing budget allocation and cross-channel investments
• Developing intuitive dashboards and tracking KPIs
• Conducting structured experiments to optimize marketing spend
• Working in a fast-paced, high-growth environment

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams.

📋 Key Responsibilities

✅ Partner with Marketing Leadership as a strategic thought partner, guiding budget allocation and cross-channel marketing investments.

✅ Collaborate with GTM Data team members and other relevant teams to ensure data-driven decision-making.

✅ Develop intuitive and actionable dashboards in Looker, providing a holistic view of marketing performance.

✅ Design and track top-level marketing KPIs, ensuring alignment with business objectives and optimizing marketing and sales team balance.

✅ Own and refine marketing measurement frameworks, including Marketing Mix Analysis, to identify the most efficient channel and regional investment strategies.

✅ Lead target-setting processes, ensuring marketing teams have clear, data-backed goals that drive efficiency and growth.

✅ Conduct structured experiments to optimize marketing spend, improve cross-channel attribution, and inform strategic planning.

✅ Generate insights and recommendations for marketing leadership to guide budget planning, headcount allocation, and performance measurement across teams.

ASSUMPTION: This role requires a deep understanding of marketing analytics, strong problem-solving skills, and the ability to translate complex data into clear, actionable insights.

🎯 Required Qualifications

Education: Bachelor’s degree in Computer Science, Math, Statistics, Economics, or a related field.

Experience: 3+ years of experience in marketing or growth analytics, with a proven track record of supporting marketing leadership in strategic decision-making.

Required Skills:

• Highly proficient in SQL
• Experience with self-service BI tools like Looker
• Strong experience in marketing budget allocation, target setting, and cross-channel investment optimization
• Excellent communication and storytelling skills
• Experience working in fast-paced, high-growth environments

Preferred Skills:

• Experience with tools like Snowflake, Salesforce, HubSpot, and dbt
• Familiarity with Python and other data science tools
• Hands-on experience with ETL tools (e.g., Fivetran, Funnel)
• Prior experience working in a fast-growing B2B SaaS company

ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and knowledge of marketing funnels would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Senior Data Analyst role in the UK)

Benefits:

• Stock grant opportunities
• Remote work flexibility
• Provided computer equipment tailored to your role
• Additional perks and benefits based on employment status and country

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Data Analyst role in the UK. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Deel is a global people platform that simplifies and streamlines every aspect of managing an international workforce.

Company Size: 1,001-5,000 employees. As a mid-sized company, Deel offers a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 2019. In just five years, Deel has grown from a contractor management product to a full-fledged HR platform, serving over 25,000 companies worldwide.

Company Description:

• Deel is an all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce
• Their suite of HR tools, payroll solutions, mobility services, and compliance expertise enables companies to scale globally with unmatched speed and flexibility
• Deel serves over 25,000 companies worldwide, from small teams to publicly traded enterprise businesses

Company Specialties:

• Payment Services
• Independent contractors
• Remote work
• Financial services
• Business
• EOR (Employer of Record)
• Payroll
• HR
• HRIS (Human Resources Information System)
• Compliance
• Global hiring

Company Website: https://www.deel.com/

ASSUMPTION: Deel's focus on global workforce management and compliance makes it an attractive option for companies looking to expand internationally.

📊 Role Analysis

Career Level: Mid-Senior Level. This role requires a combination of strategic thinking and hands-on data analysis, making it an excellent fit for experienced professionals looking to grow their careers.

Reporting Structure: This role reports directly to Marketing Leadership, working closely with Marketing Heads and Marketing Directors.

Work Arrangement: Remote OK. While the role is remote-friendly, there may be occasional requirements to align with specific time zones for meetings and collaboration.

Growth Opportunities:

• As Deel continues to grow, there will be opportunities for the right candidate to take on more responsibilities and advance their career
• The diverse nature of the role provides exposure to various aspects of marketing, enabling the candidate to develop a well-rounded skill set
• Working with a global team offers the chance to learn from and collaborate with talented professionals from different backgrounds and cultures

ASSUMPTION: Given Deel's rapid growth, there are likely to be numerous opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: Remote. While Deel has offices in various locations, this role can be performed remotely from the United Kingdom.

Office Location(s): San Francisco, California; Tel Aviv, Israel; New York, USA; London, UK; Berlin, Germany

Geographic Context:

• The United Kingdom has a thriving tech industry and is home to many global companies, providing ample networking and collaboration opportunities
• The time zone (GMT) allows for effective collaboration with teams in North America and Europe
• The UK's strong education system and diverse culture contribute to a rich talent pool and innovative work environment

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.

ASSUMPTION: The remote nature of the role allows for a better work-life balance and the ability to work from anywhere in the UK.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition Team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Data analysis and visualization skills
• Problem-solving and critical thinking
li>Communication and presentation skills
• Cultural fit and alignment with Deel's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results and marketing impact
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for the interview by researching Deel's platform, values, and company culture
• Be ready to discuss your approach to data analysis, marketing strategy, and budget allocation

ATS Keywords: Marketing Analytics, Budget Allocation, Cross-Channel Optimization, Data-Driven Decision Making, Marketing Mix Modeling, Experiment Design, SQL, Looker, Python, ETL, B2B SaaS

ASSUMPTION: Deel's use of an ATS (Applicant Tracking System) ensures that your application is reviewed by the appropriate team members and that you are considered for the role based on your qualifications and skills.

🛠️ Tools & Technologies

• SQL
• Looker
• Python
• ETL tools (e.g., Fivetran, Funnel)
• Marketing automation tools (e.g., HubSpot, Salesforce)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Global mindset
• Inclusive and diverse
• Data-driven
• Continuous learning and improvement

Work Style:

• Collaborative and cross-functional
• Fast-paced and agile
• Data-driven and analytical
• Results-oriented and actionable
• Remote-friendly and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a strong customer focus and a global mindset?
• Are you able to translate complex data into clear, actionable insights for stakeholders?
• Do you embrace a data-driven approach to decision-making and continuous learning?

ASSUMPTION: Deel's values and work style emphasize the importance of cultural fit for successful integration into the team.

⚠️ Potential Challenges

• The role may require working with large datasets and complex marketing funnels, which can be challenging for those without strong data analysis skills
• Deel's rapid growth may present challenges in terms of maintaining a consistent work-life balance
• The remote nature of the role may require occasional alignment with different time zones for meetings and collaboration
• The UK's competitive job market may present challenges in terms of attracting and retaining top talent

ASSUMPTION: While these challenges exist, Deel's strong company culture, competitive benefits, and opportunities for career growth make it an attractive option for the right candidate.

📈 Similar Roles Comparison

• Compared to other Senior Data Analyst roles, this position places a greater emphasis on strategic decision-making and collaboration with marketing leadership
• Deel's focus on global workforce management and compliance sets it apart from other B2B SaaS companies
• Career progression in this role may lead to opportunities in marketing leadership, data science, or other related fields

ASSUMPTION: While this role shares similarities with other Senior Data Analyst positions, its unique focus on strategic marketing and global workforce management makes it a distinct opportunity.

📝 Sample Projects

• Developing a comprehensive marketing dashboard to track key performance indicators and optimize marketing spend
• Conducting a marketing mix analysis to identify the most efficient channel and regional investment strategies
• Designing and implementing a structured experiment to improve cross-channel attribution and inform strategic planning

ASSUMPTION: These sample projects illustrate the data-driven, strategic nature of the role and the impact it can have on Deel's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing funnel and how this role will contribute to its optimization?
• How does Deel balance marketing and sales efforts to maximize impact across all channels?
• What are the key priorities for the first 90 days in this role?
• How does Deel support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Deel's marketing strategy and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Deel's careers page
• Tailor your resume to highlight relevant experience and achievements, focusing on data-driven results and marketing impact
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for the interview by researching Deel's platform, values, and company culture
• Follow up with Deel one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.