📌 Core Information
🔹 Job Title: Senior Database Marketing Analyst
🔹 Company: Affordable Care LLC
🔹 Location: Morrisville, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Maximizing the value of enterprise CRM and CDP platforms
- Owning end-to-end campaign analysis and defining success metrics
- Collaborating cross-functionally with internal teams and external partners
- Optimizing database marketing strategy through data-driven insights
ASSUMPTION: This role requires a high level of analytical and data-driven thinking, with a focus on campaign measurement and optimization.
📋 Key Responsibilities
✅ Own day-to-day operations of enterprise CRM platform, ensuring smooth campaign execution and segmentation accuracy
✅ Design and launch new customer journey automations, continuously optimizing existing automations
✅ Serve as analytics lead for CRM efforts, building dashboards and reporting frameworks to monitor customer behavior and campaign performance
✅ Own weekly campaign reporting process, sharing insights and actionable findings across teams and leadership
✅ Design and evaluate campaigns using test-and-control methodology, partnering with stakeholders to define KPIs and diagnose campaign performance
✅ Build and maintain customer segmentation logic, executing audience list pulls to support personalization and targeting
✅ Identify trends and opportunities in customer and transaction data to improve targeting and drive ROI
✅ Collaborate with internal teams and external platform partners to optimize CDP, enhance data structure, and strengthen campaign execution and targeting capabilities
✅ Partner with data engineering and IT to ensure data integrity and accessible infrastructure for ongoing analytics and activation
ASSUMPTION: This role involves a significant amount of data analysis and manipulation, requiring strong SQL skills and familiarity with Python or R.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Analytics, Statistics, Economics, or a related field
Experience: 15+ years of experience in database marketing, CRM analytics, or marketing operations
Required Skills:
- Hands-on experience with CRM and CDP platforms such as Zeta, Salesforce, Adobe, BlueConic, or similar
- Strong SQL skills for querying large datasets; familiarity with Python or R is a plus
- Proven ability to analyze and interpret marketing campaign data and deliver actionable insights
- Experience in defining marketing KPIs, setting up campaign tracking, and building performance dashboards (Tableau, Power BI, or similar)
- Strong communication skills and ability to work effectively with both technical and non-technical stakeholders
- Experience collaborating with external vendors, consultants, or platform partners
Preferred Skills:
- Familiarity with marketing automation tools and customer data platforms
- Experience with A/B testing and multivariate testing
ASSUMPTION: Given the experience level required, candidates should have a deep understanding of database marketing and CRM analytics, with a proven track record of driving results through data-driven insights.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Database Marketing Analyst role in the Raleigh-Durham area, the estimated salary range is $120,000 - $160,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Continuing education and professional development opportunities
Working Hours: This role requires a standard 40-hour workweek, with some flexibility for occasional overtime or weekend work as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Affordable Care LLC operates in the dental support organization industry, focusing on tooth replacement solutions and providing business support services to affiliated dentists.
Company Size: With 1,001-5,000 employees, Affordable Care LLC is a mid-sized company that offers opportunities for career growth and collaboration across various teams and locations.
Founded: Founded in 1975, Affordable Care LLC has over four decades of experience in the dental industry, serving affiliated dentists at ~440 practices in 43 states.
Company Description:
- Affordable Care LLC is America’s leading consumer retail healthcare company exclusively focused on tooth replacement solutions
- The company serves affiliated dentists at ~440 practices in 43 states, with each practice having an on-site dental laboratory for same-day dental services
- Affordable Care LLC provides business expertise and support services to dental practices, taking care of non-clinical duties so dentists can focus on treating patients
Company Specialties:
- Dental support organization
- Dental practice support
- Dental lab technicians
Company Website: www.affordablecare.com
ASSUMPTION: As a mid-sized company with a strong focus on growth and expansion, Affordable Care LLC offers opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in database marketing and CRM analytics.
Reporting Structure: The Senior Database Marketing Analyst will report directly to the Director of CRM and work closely with cross-functional teams, including marketing, data engineering, and IT.
Work Arrangement: This role is on-site, with the primary work location being the Affordable Care Support Center in Morrisville, North Carolina.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role
- The company offers continuing education and professional development opportunities to help employees grow in their careers
ASSUMPTION: Given the company's growth and expansion, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role over time.
🌍 Location & Work Environment
Office Type: The primary work location is the Affordable Care Support Center, a modern office space in Morrisville, North Carolina.
Office Location(s): 629 Davis Drive, Morrisville, NC 27560
Geographic Context:
- The Research Triangle Park area, where the Affordable Care Support Center is located, is known for its strong tech industry and high quality of life
- The region offers a variety of cultural attractions, outdoor activities, and a mild climate
- The area is home to several major research universities, providing opportunities for professional development and networking
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for occasional overtime or weekend work as needed to meet project deadlines.
ASSUMPTION: The work environment at Affordable Care LLC is collaborative and data-driven, with a focus on continuous improvement and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Technical assessment or case study to evaluate data analysis and campaign optimization skills
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign optimization and strategy development
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant experience with CRM and CDP platforms, as well as strong SQL skills
- Include examples of past campaign analysis and optimization projects
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's priorities
ATS Keywords: CRM, CDP, SQL, campaign optimization, data analysis, marketing strategy, KPI definition, performance dashboards, customer segmentation, audience targeting
ASSUMPTION: The interview process at Affordable Care LLC is designed to assess the candidate's technical skills, cultural fit, and problem-solving abilities, with a focus on real-world examples and case studies.
🛠️ Tools & Technologies
- CRM platforms: Zeta, Salesforce, Adobe, BlueConic, or similar
- CDP platforms: Zeta, BlueConic, or similar
- Data analysis tools: SQL, Python, R, Tableau, Power BI
- Marketing automation tools: (specific tools may vary based on the company's tech stack)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Putting patients first in all decisions and actions
- Integrity: Acting with honesty and transparency in all interactions
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
Work Style:
- Data-driven: Making decisions based on data and analytics
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and continuous learning
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven insights?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you embrace change and continuous learning as part of your professional development?
ASSUMPTION: Affordable Care LLC values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to patient-centered care and continuous improvement.
⚠️ Potential Challenges
- Managing large datasets and complex campaign optimization projects
- Collaborating effectively with cross-functional teams and external partners
- Keeping up with the latest trends and best practices in database marketing and CRM analytics
- Balancing the need for data-driven decision-making with the need for timely campaign execution
ASSUMPTION: The challenges associated with this role are primarily related to the complexity of the data and the need for effective collaboration and communication with various stakeholders.
📈 Similar Roles Comparison
- Compared to other senior-level database marketing roles, this position places a greater emphasis on campaign optimization and test-and-control methodology
- In the dental support organization industry, this role is unique in its focus on tooth replacement solutions and same-day dental services
- Career progression in this role may involve moving into a management or director-level position within the marketing or data analytics teams
ASSUMPTION: This role is unique within the dental support organization industry, with a focus on tooth replacement solutions and same-day dental services, and offers opportunities for career growth and development within the marketing and data analytics teams.
📝 Sample Projects
- Developing and implementing a new customer journey automation to improve patient engagement and conversion rates
- Analyzing customer transaction data to identify trends and opportunities for targeted marketing campaigns
- Optimizing campaign performance through A/B testing and multivariate testing, with a focus on driving ROI and improving patient outcomes
ASSUMPTION: These sample projects are designed to illustrate the types of data analysis and campaign optimization tasks that the Senior Database Marketing Analyst may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team's priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the marketing team in the coming year, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company's approach to data governance and data quality, and how does this role fit into that framework?
ASSUMPTION: These interview questions are designed to help the candidate understand the team's priorities, the company's approach to professional development, and the role's impact on the organization's overall success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with CRM and CDP platforms, as well as your strong SQL skills and campaign optimization projects
- Prepare for the interview by researching the company's mission, values, and recent news, and by practicing your responses to common behavioral interview questions
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
