Senior Demand Generation Manager

📌 Core Information

🔹 Job Title: Senior Demand Generation Manager

🔹 Company: Benevity

🔹 Location: USA, Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (with flexible hybrid work arrangement)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growth
• Aligning GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation
• Collaborating with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
• Managing campaigns targeting various parts of the funnel, focusing on positive client experiences and business growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment.

📋 Key Responsibilities

✅ Strategic Enterprise Marketing: Develop and execute advanced demand generation strategies with a strong ABM focus to drive full-funnel pipeline growth. Align GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation.

✅ Collaboration with Product Marketing (PMK) and Channel Owners: Leverage foundational GTM components provided by PMK, partner with PMK to create high-impact, ABM-informed strategies that meet revenue and pipeline targets, and collaborate with channel partners to identify the most optimal channel mix for the audience, managing holistic efficiency and growth metrics.

✅ Ownership of Targets: Own pipeline target and campaign-related metrics, including ABM-specific KPIs. Responsible for generating quality pipeline that converts into revenue, monitor and report on progress regularly, using insights to make strategic adjustments for target achievement.

✅ Leadership in Core Meetings: Lead GTM meetings with a focus on ABM integration, collaborate with marketing, content, events, and paid media teams, ensure cross-functional alignment, driving strategic decisions that leverage both demand generation and ABM insights.

✅ GTM with Cross-Departments: Drive collaboration across Sales, Marketing, Enablement, and Product teams, infuse ABM strategies into GTM efforts, and provide a comprehensive view of top-of-funnel activities and how they support bottom-of-funnel (BOFU) outcomes.

✅ Driving Collaboration and Accountability: Foster strong interdepartmental relationships to ensure seamless GTM and ABM execution, serve as a central point for all GTM and ABM activities, ensuring strategic coherence and consistent messaging.

✅ Data-Driven Decision Making: Use performance metrics to evaluate and optimize both demand generation and ABM activities, share actionable insights with senior leadership, continually enhancing strategies based on data-driven results.

ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years with Enterprise SaaS space

Required Skills:

• Proven success in GTM strategy execution and revenue growth
• In-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platforms
• Strong analytical skills to drive data-informed decision-making and ABM optimizations
• Strategic thinker with a focus on results and an ability to prioritize ABM within broader GTM strategies
• Excellent communication and interpersonal skills, able to foster a collaborative, data-driven culture
• Self starter, with the ability to use data and market insights to drive day-to-day work

Preferred Skills:

• Experience with Salesforce and Marketo
• Familiarity with ABM platforms (e.g., Engagio, Demandbase, 6sense)

ASSUMPTION: Candidates with experience in the Enterprise SaaS space and a strong understanding of ABM principles will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (based on experience and location)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching program
• Generous time off (vacation, sick, and public holidays)
• Flexible hybrid work arrangement
• Employee stock options

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Benevity operates in the Software Development industry, focusing on social impact software for corporate grantmaking, volunteering, giving, and employee resource groups.

Company Size: Benevity is a mid-sized company with 501-1,000 employees, offering a collaborative and innovative work environment.

Founded: Benevity was founded in 2008 and is headquartered in Calgary, Alberta, Canada, with additional offices in Geneva, Switzerland, and Barcelona, Spain.

Company Description:

• Benevity is the global social impact software with an all-in-one platform for corporate grantmaking, volunteering, giving, micro-actions, and employee resource groups.
• A certified B Corporation and recognized in Fortune's Impact 20, Benevity empowers iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
• Since its inception, Benevity has helped businesses around the world donate over $14 billion, track 72 million volunteer hours, and support communities with over $19 billion in grants.

Company Specialties:

• Mobile Giving
• Volunteering
• Online Giving
• Charity Vetting & Due Diligence
• Donation Management
• Donation Processing
• Employee Engagement
• Software as a Service
• Corporate Purpose
• International Giving
• Customer Giving
• Grantmaking
• Corporate Social Responsibility
• Diversity, Equity, and Inclusion
• Employee Resource Groups (ERGs)
• Corporate Volunteering
• Social Impact Data & Reporting
• Grant Management

Company Website: http://www.benevity.com

ASSUMPTION: Benevity's focus on social impact and corporate responsibility creates a unique work environment that prioritizes purpose and positive change.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Senior Demand Generation Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Product Marketing, Sales, and Enablement.

Work Arrangement: Benevity offers a flexible hybrid work arrangement, with no set requirement for in-office time. Employees are trusted to make thoughtful decisions about when showing up in person matters most.

Growth Opportunities:

• Progression to a leadership role within the marketing department or broader organization
• Expanding expertise in ABM and demand generation strategies
• Gaining experience in a growing, mission-driven company

ASSUMPTION: This role provides ample opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Benevity has offices in Calgary, Alberta, Canada; Geneva, Switzerland; and Barcelona, Spain, with a flexible hybrid work arrangement for employees.

Office Location(s): 611 Meredith Rd NE, Calgary, Alberta T2E, CA; Quai de l’Ile 13, 1204, Geneva, CH; C/ de Provença, 339, Barcelona, 08037, ES

Geographic Context:

• Benevity's global presence allows for collaboration with diverse teams and clients worldwide
• The company's remote-friendly work environment fosters flexibility and work-life balance
• Benevity's commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) creates an inclusive work environment

Work Schedule: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: Benevity's flexible hybrid work arrangement and commitment to DEIB create an inclusive and supportive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and skills-based interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making abilities
• Collaboration and communication skills
• Expertise in demand generation and ABM
• Alignment with Benevity's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of ABM principles and demand generation strategies
• Showcase your ability to work effectively in a cross-functional team environment
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset

ATS Keywords: Demand Generation, ABM, Enterprise SaaS, GTM Strategy, Revenue Growth, Marketing Automation, CRM Platforms, Analytical Skills, Strategic Thinking, Communication Skills, Interpersonal Skills, Collaboration, Data-Driven Decision Making, Campaign Management, Pipeline Growth, Client Acquisition

ASSUMPTION: Benevity's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• ABM platforms (e.g., Engagio, Demandbase, 6sense)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with Salesforce, Marketo, and ABM platforms will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: We believe in the power of business as a force for good
• Inclusive: We foster a culture where everyone feels valued and belongs
• Collaborative: We work together to achieve our collective goals
• Innovative: We embrace continuous learning and improvement
• Accountable: We take responsibility for our actions and their impact

Work Style:

• Data-driven: We make decisions based on data and insights
• Strategic: We think long-term and prioritize impact
• Adaptable: We embrace change and pivot as needed
• Collaborative: We work together to achieve our collective goals
• Inclusive: We foster a culture where everyone feels valued and belongs

Self-Assessment Questions:

• How do you align with Benevity's purpose-driven approach to business?
• Can you provide an example of a time when you drove strategic impact through data-driven decision-making?
• How do you foster a collaborative work environment, and can you share an example of a successful cross-functional project you've led?

ASSUMPTION: Benevity's values and work style create a unique and engaging work environment that prioritizes purpose, collaboration, and innovation.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may present challenges for those who prefer a more structured or predictable work environment
• Benevity's commitment to DEIB may require employees to engage in ongoing learning and self-reflection to ensure they contribute to an inclusive work environment
• The remote-friendly work arrangement may require employees to be self-motivated and disciplined in managing their time and priorities

ASSUMPTION: These challenges can be mitigated by strong organizational skills, adaptability, and a commitment to Benevity's values and work style.

📈 Similar Roles Comparison

• This role differs from other demand generation roles in its specific focus on Enterprise Account-Based Marketing (ABM) and strategic integration with broader GTM efforts
• Benevity's commitment to social impact and corporate responsibility creates a unique work environment that prioritizes purpose and positive change
• Career progression in this role may involve expanding expertise in ABM and demand generation strategies, as well as gaining experience in a growing, mission-driven company

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative organization.

📝 Sample Projects

• Developing and executing a comprehensive ABM campaign to target a specific enterprise account, driving pipeline growth and revenue
• Collaborating with cross-functional teams to refine demand generation and ABM approaches, adjusting for optimal impact and strategic alignment with company-wide goals
• Managing a full-funnel campaign targeting various parts of the funnel, focusing on positive client experiences and business growth

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Demand Generation Manager role at Benevity.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to ABM and how this role fits into the broader GTM strategy?
• How does Benevity support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a time when Benevity's commitment to DEIB positively impacted the work environment or employee experience?
• How does Benevity measure the success of its demand generation and ABM efforts, and how does this role contribute to those metrics?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These interview questions will help candidates better understand the role, Benevity's work environment, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your expertise in demand generation, ABM, and strategic thinking
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• If selected for an interview, be prepared to discuss your approach to data-driven decision-making and your ability to work effectively in a cross-functional team environment
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.