Senior Demand Generation Marketer

📌 Core Information

🔹 Job Title: Senior Demand Generation Marketer

🔹 Company: Dreamscape Learn

🔹 Location: Culver City, California, United States

🔹 Job Type: Remote

🔹 Category: 🎯 Demand Generation

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote with potential travel for events

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading demand generation efforts specifically in the higher education and K12 markets
• Developing high-converting event strategies and content campaigns
• Engaging academic decision-makers through tailored experiences
• Positioning Dreamscape Learn as a thought leader in EdTech

ASSUMPTION: The role emphasizes creative event design and content development targeted at educational leaders, requiring a blend of strategic marketing and educational insight.

📋 Key Responsibilities

✅ Develop and execute in-person and virtual event strategies

✅ Collaborate with internal and external stakeholders to craft compelling content

✅ Create and manage multi-touch campaigns across various channels

✅ Partner with sales and product teams to ensure aligned messaging

✅ Track and optimize event and campaign performance metrics

ASSUMPTION: The responsibilities imply a need for proven leadership in developing strategic marketing campaigns that incorporate both digital and in-person engagement approaches.

🎯 Required Qualifications

Education: Not explicitly required, but assumed to prefer a degree in Marketing, Communications, or a related field

Experience: 6-10 years in demand generation, content marketing, or event marketing within EdTech, Enterprise SaaS, or education sectors

Required Skills:

• Event strategy and execution
• Content strategy and storytelling
• Marketing automation and CRM proficiency (e.g., Marketo, HubSpot, Salesforce)
• Project management and cross-functional collaboration

Preferred Skills:

• Experience in the higher education and K12 sectors
• Familiarity with leading EdTech market trends and innovations

ASSUMPTION: The role likely favors candidates with prior success in educational technology marketing due to its specialized nature and target markets.

💰 Compensation & Benefits

Salary Range: $120,000-$130,000 per annum

Benefits:

• Health/dental/vision insurance
• Employee Assistance Program
• Unlimited PTO
• Perks at work

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The compensation package is competitive for the education technology sector, and the benefits suggest a focus on work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Education, with focus on virtual reality learning

Company Size: 51-200 employees, providing a dynamic work environment with opportunities for growth

Founded: 2023

Company Description:

• Pioneering immersive VR learning solutions
• Originates from a groundbreaking entertainment platform
• Committed to transforming education through innovation

Company Specialties:

• Not specified, but likely includes immersive learning technologies and educational software

Company Website: https://www.dreamscapelearn.com/

ASSUMPTION: Focused on using advanced technology to enhance educational experiences, appealing to those passionate about innovation in education.

📊 Role Analysis

Career Level: Senior-level demanding autonomous leadership and strategy development

Reporting Structure: Likely reports to the Head of Marketing or a similar senior executive position

Work Arrangement: Remote with collaboration across various departments and potential travel for events

Growth Opportunities:

• Leadership in innovative EdTech marketing campaigns
• Opportunities to influence company strategy and market positioning
• Potential for professional growth within a rapidly growing company

ASSUMPTION: The role promises significant influence on market strategies, creating avenues for professional development in a technology-driven setting.

🌍 Location & Work Environment

Office Type: Remote work setup with optional office space in Culver City, if needed

Office Location(s): 5730 Buckingham Pkwy, Culver City, California 90230, US

Geographic Context:

• Located in a vibrant tech hub near Los Angeles
• Proximity to a wide network of educational institutions
• Access to cultural and technological resources in southern California

Work Schedule: Primarily remote with flexibility; some travel required for in-person events

ASSUMPTION: The Culver City location provides strategic benefits for networking within educational and technology sectors.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Technical interview with department managers
• Presentation of past marketing efforts or strategy proposal
• Final interview with executive leadership

Key Assessment Areas:

• Ability to develop strategic marketing campaigns
• Experience with lead generation and content marketing
• Adaptability to fast-paced and innovative environments

Application Tips:

• Emphasize previous successes in similar roles
• Highlight experience with relevant tools and technologies
• Showcase innovative thinking and adaptability

ATS Keywords: Demand Generation, EdTech Marketing, CRM, Event Strategy, Content Marketing

ASSUMPTION: The application process is designed to identify candidates with strategic vision and the ability to drive innovative marketing efforts.

🛠️ Tools & Technologies

• Marketing Automation (Marketo, HubSpot)
• CRM (Salesforce)
• Webinar/Event Platforms (ON24, Zoom, Splash)

ASSUMPTION: Proficiency in these tools is critical for executing large-scale, successful marketing campaigns that align with industry standards.

👔 Cultural Fit Considerations

Company Values:

• Innovation in education
• Collaboration across disciplines
• Commitment to diversity and inclusivity

Work Style:

• Autonomous yet collaborative approach
• Open-minded and ready to embrace new challenges
• Focus on results and continuous learning

Self-Assessment Questions:

• Do I thrive in an innovative and fast-paced environment?
• How do I approach educational technologies in marketing?
• Am I comfortable working remotely with cross-functional teams?

ASSUMPTION: The company culture supports individuals who are proactive, collaborative, and passionate about education and technology.

⚠️ Potential Challenges

• Managing a wide range of marketing campaigns simultaneously
• Keeping up with rapidly changing educational technologies
• Engaging diverse decision-makers in academic settings
• Balancing in-person and virtual event responsibilities

ASSUMPTION: Candidates should be prepared to handle a dynamic workload and navigate the complexities of the education sector.

📈 Similar Roles Comparison

• Higher responsibility in creating market outreach strategies
• Greater emphasis on educational sector engagement
• Opportunity to work at the intersection of technology and education

ASSUMPTION: This role is particularly suited to experienced marketers seeking strategic leadership in educational innovation.

📝 Sample Projects

• Designing a virtual conference for academic leaders
• Creating a digital marketing campaign for a new VR learning product
• Developing a content library for higher education marketing

ASSUMPTION: These projects exemplify the range and impact of the role, showcasing strategic creativity and execution.

❓ Key Questions to Ask During Interview

• What is the company's biggest challenge in demand generation?
• How does Dreamscape Learn define success for this role?
• What opportunities exist for professional development?
• How does the company support remote work collaboration?
• What future innovations are prioritized in the educational sector?

ASSUMPTION: These questions will help clarify role expectations and future growth opportunities at Dreamscape Learn.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website or LinkedIn profile
• Include a cover letter detailing your relevant experience
• Prepare to discuss past successful campaigns and market strategies
• Ensure your resume highlights key skills in EdTech and marketing innovation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.