📌 Core Information
🔹 Job Title: Senior Demand Marketing Manager - Fixed Term Contract
🔹 Company: Snyk
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven ABM strategies across various sales segments and territories
- Collaborating with global sales and marketing teams to generate net-new pipeline and accelerate bookings
- Crafting tailored, account-focused playbooks for 1:Few and 1:Many engagements
- Cultivating a deep understanding of targeted accounts' decision-makers, strategies, and business needs
- Integrating ABM strategies with broader global marketing functions to ensure regional named accounts' effectiveness
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as excellent collaboration skills to work effectively with global teams.
📋 Key Responsibilities
✅ Lead the strategy, development, and execution of data-driven ABM strategies across various sales segments and territories
✅ Collaborate closely with global sales and marketing teams, including RMMs and sales leaders, to craft tailored, account-focused playbooks for 1:Few and 1:Many engagements
✅ Cultivate a deep understanding of targeted 1:Few and 1:Many accounts, including decision-makers' strategies, priorities, business needs, and organizational structures across AMER, EMEA, and APJ regions
✅ Identify the most effective marketing messages, value propositions, materials, channels, and calls to action for personas and key accounts, ensuring seamless execution in collaboration with Regional Marketing teams
✅ Collaborate with broader global marketing functions on tool utilization, infrastructure enhancement, campaign conceptualization, custom content requirements, digital marketing support, message testing, and creative development to ensure regional named accounts' effectiveness
✅ Establish and meticulously monitor ABM metrics to measure business impact, including named account pipeline/bookings (sourced/influenced), database growth, accuracy for named accounts, account/person engagement scores, and sales/partner utilization of programs
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of proven multi-channel B2B marketing experience for a global software/SaaS company, with 5+ years of experience defining ABM strategies
Required Skills:
- Proven ability to think strategically and execute with exceptional attention to detail
- Proactive self-starter with a positive, can-do attitude and ability to work with marketing and sales professionals
- Ability to operate seamlessly, cross-functionally, across the GTM organization, seeking out the right expertise and ensuring stakeholders are aligned
- Demonstrated experience sourcing and collaborating with vendors for marketing program execution
- Proficient in using marketing automation and CRM tools such as Salesforce, 6Sense, Marketo, and other similar programs
- Thorough understanding of pipeline management and metrics
- Flawless written English and confidence in running customer-facing communications
Preferred Skills:
- Hands-on, curious, and loves to explore new domains and technologies
- Confident running experiments and optimizing processes to improve impact
- Enjoys fast-paced, highly engaging work environments
ASSUMPTION: Candidates with a strong background in B2B marketing and ABM strategies, as well as excellent collaboration and communication skills, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Estimated, based on industry standards for a Senior Demand Marketing Manager role in the Boston area)
Benefits:
- Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self-development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Working Hours: Full-time, with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2015
Company Description:
- Snyk is the leader in developer security, empowering the world’s developers to build secure applications and equipping security teams to meet the demands of the digital world
- Their developer-first approach ensures organizations can secure all of the critical components of their applications from code to cloud
- Snyk is used by 2,500+ customers worldwide, including industry leaders such as Asurion, Google, Intuit, MongoDB, New Relic, Revolut, and Salesforce
Company Specialties:
- Application Security Testing (AST)
- Software Composition Analysis (SCA)
- Cloud Security
- Open Source Security
Company Website: https://snyk.io/
ASSUMPTION: Snyk is a well-established company in the computer and network security industry, with a strong focus on developer security and a global customer base.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Marketing and collaborates closely with global sales and marketing teams
Work Arrangement: Remote OK, with flexible working hours
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team as the company continues to expand
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a fast-paced, dynamic environment and work with a diverse, global team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Boston, MA)
Office Location(s): 100 Summer St, 7th Floor, Boston, MA 02110, US
Geographic Context:
- Boston is a major tech hub with a thriving startup scene and a large talent pool
- The city offers a high cost of living but also high salaries and numerous job opportunities
- Boston has a diverse and multicultural population, with a strong sense of community and history
Work Schedule: Full-time, with flexible working hours
ASSUMPTION: Boston offers a vibrant and dynamic work environment, with a strong focus on technology and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment or case study review
- On-site or video interview with the hiring manager and team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Understanding of ABM strategies and marketing automation tools
- Cultural fit and alignment with Snyk's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and ABM strategies
- Be prepared to discuss specific examples of your experience with ABM strategies and marketing automation tools
- Research Snyk's company culture and values, and be ready to discuss how your personal values align with theirs
ATS Keywords: ABM strategies, B2B marketing, marketing automation, pipeline management, global marketing, cross-functional collaboration, vendor collaboration, project management
ASSUMPTION: Snyk's interview process is designed to assess candidates' strategic thinking, collaboration skills, and cultural fit, with a strong focus on their experience in ABM strategies and marketing automation tools.
🛠️ Tools & Technologies
- Salesforce
- 6Sense
- Marketo
- Other marketing automation and CRM tools
ASSUMPTION: This role requires proficiency in marketing automation and CRM tools, with a strong focus on Salesforce, 6Sense, and Marketo.
👔 Cultural Fit Considerations
Company Values:
- One Team: We care deeply about our team and strive to create a positive, inclusive, and supportive work environment
- Customer Centric: We prioritize our customers' needs and work tirelessly to ensure their success
- Forward Thinking: We embrace change and continuously seek new ways to innovate and improve
Work Style:
- Collaborative: We work closely with our teams and stakeholders to achieve our goals
- Agile: We adapt quickly to changing circumstances and prioritize efficiency and flexibility
- Data-Driven: We make informed decisions based on data and analytics
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with global teams?
- Do you have a proven track record of driving business impact through ABM strategies?
ASSUMPTION: Snyk values candidates who are collaborative, agile, data-driven, and passionate about driving business impact through ABM strategies.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
- Working with global teams may require adjusting to different time zones and cultural nuances
- The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured work environment
- As this is a fixed-term contract, there may be uncertainty about long-term career prospects
ASSUMPTION: These challenges are inherent to the role and may not be suitable for all candidates. It is essential to carefully consider these factors before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on global ABM strategies and collaboration with global sales and marketing teams
- Compared to other marketing roles, this position requires a higher level of strategic thinking and cross-functional collaboration
- Career progression in this role may lead to leadership opportunities within the marketing team or other functions within the organization
ASSUMPTION: This role offers unique opportunities for candidates with strong ABM experience and a strategic mindset, with potential for significant career growth.
📝 Sample Projects
- Developing and executing an ABM strategy for a high-priority, high-value account in the APJ region
- Collaborating with the regional marketing team to create tailored, account-focused playbooks for a 1:Few engagement in EMEA
- Optimizing the ABM metrics reporting process to improve data accuracy and facilitate better decision-making
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, with a focus on driving business impact through ABM strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global marketing function?
- How does the company support work-life balance for remote employees?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company approach professional development and career growth for marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and expectations for the role, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and ABM strategies
- Prepare for your interview by researching Snyk's company culture, values, and recent projects
- Follow up with the hiring manager within 24 hours after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
