Senior Digital Account Director

📌 Core Information

🔹 Job Title: Senior Digital Account Director

🔹 Company: Wpromote

🔹 Location: Remote, United States

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Serving as a key relationship team member and partner with clients on both a strategic and tactical level
• Providing support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses
• Managing integrated marketing campaigns across Social Media, YouTube, Programmatic Media inclusive of Online Video and Display, among other channels
• Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions
• Overseeing account and specialist teams on a project and client basis

ASSUMPTION: This role requires a strong background in digital marketing and experience managing multiple enterprise-sized clients simultaneously with combined media budgets of over $80M.

📋 Key Responsibilities

✅ Managing the client relationship and act as the lead point of contact for all client requests

✅ Seeking opportunities to advance the client relationship and identify new business opportunities

✅ Developing a deep understanding of each client’s business, industry, and competition

✅ Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics

✅ Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required

✅ Leading weekly client status calls, quarterly business reviews, and other client meetings

✅ Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)

✅ Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling a plus

✅ Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities

✅ Serving as quality control for all deliverables

ASSUMPTION: This role involves a high level of client interaction and requires strong project management skills to manage multiple projects and teams simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field

Experience: 6-8 years experience marketing in digital channels – search (organic and paid), social, email

Required Skills:

• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of over $80M
• The ability to work in a “team structure” that fosters collaboration
• An energetic attitude and be passionate about your career
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Solid and proven ability to help lead a team

Preferred Skills:

• Familiarity with multi-touch attribution and media mix modeling
• Experience working with clients in the entertainment and streaming industry

ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $165,000 per year

Benefits:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance
• Annual Class Pass credits and more!

Working Hours: Full-time, with flexible scheduling options

ASSUMPTION: The salary range provided is based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

📌 Applicant Insights

🔍 Company Context

Industry: Wpromote operates in the Advertising Services industry, focusing on total commerce solutions for retail brands across channels and purchase points.

Company Size: Wpromote is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Wpromote was founded in 2001 and has since grown to become a top independent marketing agency, working with clients such as Whirlpool, Spanx, and Vuori.

Company Description:

• Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands
• The company believes every client can maximize the business impact of media with the right outcomes-driven partner
• Wpromote's holistic total commerce approach drives transformative results for retail brands across channels and purchase points

Company Specialties:

• Paid Search & Media
• Creative Services
• SEO
• Earned Social
• Content Marketing
• Feed Management
• Paid Social
• Facebook Advertising
• Email Marketing
• Display Advertising
• Strategy
• Local
• Mobile
• Google Analytics Consulting
• and Digital Intelligence

Company Website: http://www.wpromote.com

ASSUMPTION: Wpromote's focus on challenging convention and accelerating growth for brands makes it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in digital marketing and account management.

Reporting Structure: The Senior Digital Account Director will report directly to the Client Services leadership team and will oversee account and specialist teams on a project and client basis.

Work Arrangement: This role is remote-first, with the option to work from anywhere in the United States. There may be opportunities for in-person collaboration at Wpromote's office hubs in Los Angeles, Chicago, and New York.

Growth Opportunities:

• Wpromote offers opportunities for career growth and development within the agency
• The company's focus on challenging convention and accelerating growth provides ample opportunities for employees to learn and grow
• Wpromote's commitment to fostering a diverse and inclusive environment encourages employees to bring their unique perspectives to the table

ASSUMPTION: The growth opportunities available at Wpromote will depend on the individual's performance, skills, and career aspirations.

🌍 Location & Work Environment

Office Type: Wpromote has office hubs in Los Angeles, Chicago, and New York, where employees can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.

Office Location(s): 2100 East Grand Avenue, First Floor, El Segundo, CA 90245, US; 125 S Wacker Dr, Suite 2150, Chicago, IL 60606, US; 6060 N. Central Expy, Suite 350, Dallas, TX 77005, US; 2525 Robinhood St, Houston, TX 77005, US; 650 California St, FL 7, San Francisco, CA 94108, US; 41 Pinelawn Rd, Garden Level, Melville, NY 11747, US; 246 5th Ave, 3rd floor, New York, NY 10001, US

Geographic Context:

• Wpromote's office locations are in major metropolitan areas, providing access to a wide range of cultural, recreational, and professional opportunities
• The remote-first work environment allows employees to live and work from anywhere in the United States
• The company's commitment to work-life balance and flexible scheduling options enables employees to maintain a healthy work-life balance

Work Schedule: Full-time, with flexible scheduling options and unlimited PTO

ASSUMPTION: The work environment at Wpromote is designed to be collaborative, dynamic, and supportive of employees' personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Client Services leadership team
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and experience
• Account management skills and experience
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Leadership and team management skills

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Wpromote's unique value proposition and how your skills and experience align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
• Research Wpromote's clients and industry to show your enthusiasm and preparation for the role

ATS Keywords: Digital Marketing, Account Management, Strategic Planning, Integrated Marketing, Social Media, YouTube, Programmatic Media, Email Marketing, Team Leadership, Client Engagement, SWOT Analysis, Competitive Assessment

ASSUMPTION: The application process at Wpromote is designed to be thorough and comprehensive, ensuring that the best fit for the role is identified and selected.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Project management tools (Asana, Trello, etc.)
• Marketing automation and analytics platforms (Google Analytics, Adobe Analytics, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Programmatic advertising platforms (Google Display & Video 360, The Trade Desk, etc.)

ASSUMPTION: The specific tools and technologies used at Wpromote may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Challenge Convention
• Accelerate Growth
• Foster Collaboration
• Embrace Diversity & Inclusion
• Practice Transparency
• Encourage Continuous Learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking
• Committed to work-life balance and employee well-being

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have experience managing multiple enterprise-sized clients simultaneously with combined media budgets of over $80M?
• Are you passionate about digital marketing and staying up-to-date with industry trends and best practices?
• Do you have strong communication and interpersonal skills, and the ability to build and maintain effective working relationships with clients and team members?

ASSUMPTION: Wpromote's culture is designed to be inclusive, collaborative, and supportive of employees' personal and professional growth.

⚠️ Potential Challenges

• Managing multiple enterprise-sized clients simultaneously with combined media budgets of over $80M can be challenging and stressful
• Working remotely requires strong time management and self-motivation skills
• The fast-paced and dynamic work environment may be overwhelming for some individuals
• The competitive nature of the advertising industry can be challenging and demanding

ASSUMPTION: The potential challenges associated with this role can be mitigated by effective time management, strong communication skills, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to other Senior Account Director positions in the advertising industry, but with a focus on digital marketing and integrated marketing solutions
• Wpromote's holistic total commerce approach sets it apart from other advertising agencies, focusing on driving transformative results for retail brands across channels and purchase points
• Career progression in this role may lead to opportunities in client services leadership, strategy, or account management

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the client and project requirements.

📝 Sample Projects

• Developing and implementing an integrated marketing plan for a major entertainment and streaming client, including social media, YouTube, and programmatic media channels
• Conducting a competitive assessment and industry analysis for a retail client, identifying opportunities for growth and market share expansion
• Managing a team of specialists to execute a multi-channel marketing campaign for a fast-growing DTC brand, driving revenue and market share growth

ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the client and project requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics at Wpromote, and how this role fits within the organization?
• How does Wpromote support the professional development and growth of its employees?
• Can you provide examples of how Wpromote has challenged convention and accelerated growth for its clients?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wpromote foster a culture of collaboration and inclusivity, and what are some specific initiatives or programs in place to support this?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://wpromote.com/careers
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
• Research Wpromote's clients and industry to show your enthusiasm and preparation for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.