📌 Core Information
🔹 Job Title: Senior Digital Acquisition Strategist
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global digital marketing strategy and execution for high-priority programs
- Focusing on persona-based user journeys and an exceptional digital experience
- Managing strategic planning, execution, and reporting across all digital marketing channels
- Ensuring a unified site and content experience
- Identifying strengths and weaknesses, evaluating operational effectiveness, and uncovering opportunities for improvement
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and digital marketing expertise to drive successful outcomes across various digital channels.
📋 Key Responsibilities
✅ Drive global end-to-end digital marketing strategy and execution for highest priority programs
✅ Create effective persona-based user journeys and an exceptional digital experience
✅ Manage strategic planning, execution, optimization, and reporting across all digital marketing channels
✅ Ensure alignment between digital strategy and business objectives
✅ Maintain continuous alignment with key stakeholders through effective communication
✅ Develop and maintain robust reporting frameworks to track campaign performance and provide actionable insights
✅ Assess organizational performance and implement processes to enhance effectiveness
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years in strategic B2B digital marketing campaign management and program management
Required Skills:
- Proven track record in running large-scale, full-funnel integrated digital advertising campaigns
- Experience with digital media platforms across Paid Social, Content Syndication, Programmatic, Video, Email, SEM, etc.
- Landing page optimization experience with basic understanding of UX elements
- Strong critical thinking and analytical skills, self-starter, curious
- Outstanding interpersonal skills and relationship builder
- Detail-oriented with strong organizational and project management skills
- Experience in analyzing multi-platform data insights across web analytics suites
Preferred Skills:
- A/B Testing experience
- Familiarity with web experience, website journeys, and SEO
- Experience with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau, or similar ad tech and BI tools
- Curiosity for AI & Innovation
ASSUMPTION: Candidates with a strong background in digital marketing, stakeholder management, and data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $112,200 - $196,400 per year (based on location)
Benefits:
- Health Plans
- Flexible Spending Accounts
- 401(k) Plan with company match
- ESPP
- Matching Donations
- Flexible Time Away Plan
- Family Leave Programs
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise cloud and service management solutions
Company Size: 10,001+ employees (Global)
Founded: 2004
Company Description:
- ServiceNow is a global market leader in digital workflows, transforming how work is done
- Offers a cloud-based platform that helps digitize and unify organizations
- Empowers employees and customers to be more connected, innovative, and agile
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: www.servicenow.com
ASSUMPTION: ServiceNow is a large, established company with a global presence, offering extensive growth opportunities and a diverse work environment.
📊 Role Analysis
Career Level: Senior-level role with strategic and management responsibilities
Reporting Structure: This role reports directly to the Integrated Marketing Program Director and collaborates with various teams, including digital marketing, product marketing, field marketing, brand marketing, and operations
Work Arrangement: Remote OK, with flexibility to work from home or in the office
Growth Opportunities:
- Potential to expand the role's scope and influence as the company grows
- Opportunities to work on high-impact projects and drive strategic initiatives
- Possibility to transition into a management role or explore other areas within the marketing organization
ASSUMPTION: This role offers significant growth potential, as ServiceNow continues to expand its global presence and market share.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Austin, Texas, United States (with additional offices worldwide)
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry
- Known for its live music scene, outdoor activities, and diverse food culture
- Offers a lower cost of living compared to other major tech hubs like San Francisco or New York
Work Schedule: Full-time (40 hours/week), with flexibility to work remotely
ASSUMPTION: Austin provides a dynamic work environment with a mix of urban and outdoor activities, making it an attractive location for tech professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Integrated Marketing Program Director and other team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing strategy and execution
- Stakeholder management and communication skills
- Data analysis and insights
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications
- Prepare examples of your digital marketing strategies and campaigns to discuss during the interview
- Research ServiceNow's products, services, and company culture to show your enthusiasm and fit for the role
ATS Keywords: Digital Marketing, B2B Marketing, Stakeholder Management, Media Execution, Data Analysis, User Journey Mapping, Campaign Management, SEO, SEM, Paid Social, Analytics, Attribution, Project Management, Critical Thinking, Interpersonal Skills, AI Integration
ASSUMPTION: ServiceNow's application process is competitive, and candidates should be prepared to demonstrate their strategic thinking, digital marketing expertise, and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Google Campaign Manager
- DV360
- SA360
- LinkedIn Campaign Manager
- The Trade Desk
- Adobe Analytics
- Tableau
- Google Analytics
- SEMrush
- Hootsuite
- Asana
ASSUMPTION: Familiarity with these digital marketing tools and platforms is beneficial for success in this role, but not all may be required depending on the specific projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Trustworthy
- One ServiceNow
- Fun
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you approach tailoring digital marketing strategies to specific target audiences, such as CXOs or other buying groups?
- How do you balance the need for data-driven decision-making with the ability to pivot and adapt in a fast-paced, dynamic environment?
- How do you effectively manage and communicate with multiple stakeholders, ensuring alignment and buy-in for your digital marketing strategies?
ASSUMPTION: ServiceNow values candidates who embody their core values, demonstrate a strong work ethic, and exhibit a growth mindset.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Keeping up with the latest digital marketing trends and tools
- Balancing strategic planning with day-to-day campaign execution
- Working in a fast-paced, dynamic environment with frequent changes and priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on global, end-to-end digital strategy and execution for high-priority programs
- ServiceNow's global presence and extensive product suite offer unique opportunities for digital marketers to make a significant impact on a large scale
- Career path comparison: This role can lead to senior management positions within the marketing organization or other departments, as well as potential opportunities to transition into other areas of the business
ASSUMPTION: This role offers unique opportunities for digital marketers to drive strategic initiatives and make a significant impact on a global scale.
📝 Sample Projects
- Developing and executing a global digital marketing strategy for a new product launch
- Optimizing user journeys and improving conversion rates for a high-traffic website
- Leveraging data insights to identify and capitalize on new market opportunities
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and hands-on nature of the role, requiring a strong understanding of digital marketing best practices and a commitment to continuous learning and improvement.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other marketing teams and departments to ensure a unified digital experience?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ServiceNow support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does ServiceNow measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills align with the required qualifications
- Prepare examples of your digital marketing strategies and campaigns to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
