📌 Core Information
🔹 Job Title: Senior Digital Acquisition Strategist
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global end-to-end digital marketing strategy and execution for high-priority programs
- Creating effective persona-based user journeys and exceptional digital experiences
- Managing strategic planning, execution, and reporting across all digital marketing channels
- Collaborating with cross-functional teams to ensure a unified site and content experience
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and a proven track record in managing large-scale integrated campaigns. Familiarity with various digital advertising platforms and strong analytical skills are essential.
📋 Key Responsibilities
✅ Drive global end-to-end digital marketing strategy and execution for high-priority programs
✅ Create effective persona-based user journeys and exceptional digital experiences
✅ Manage strategic planning, execution, and reporting across all digital marketing channels
✅ Collaborate with cross-functional teams to ensure a unified site and content experience
✅ Provide thought leadership on platform selection, media mix optimization, and creative approaches to boost campaign performance
✅ Oversee campaign planning, execution, optimization, and reporting, ensuring alignment between digital strategy and business objectives
✅ Maintain continuous alignment with key stakeholders through proactive and effective communication
✅ Develop and maintain robust reporting frameworks to track campaign performance and provide actionable insights
ASSUMPTION: This role involves a high degree of strategic planning and cross-functional collaboration. Candidates should be comfortable working with various teams and stakeholders to drive marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years in strategic B2B digital marketing campaign management and program management
Required Skills:
- Proven track record in running large-scale, full-funnel integrated digital advertising campaigns
- Experience with digital media platforms across Paid Social, Content Syndication, Programmatic, Video, Email, SEM, etc.
- Strong critical thinking and analytical skills
- Outstanding interpersonal skills and relationship-building abilities
- Detail-oriented with strong organizational and project management skills
- Experience analyzing multi-platform data insights across web analytics suites such as Google Analytics or Adobe Analytics
Preferred Skills:
- A/B Testing experience
- Familiarity with web experience, website journeys, and SEO
- Experience with ad tech and BI tools such as Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, or Tableau
ASSUMPTION: Candidates should have a strong foundation in digital marketing and a proven track record in managing large-scale integrated campaigns. Familiarity with various digital advertising platforms and strong analytical skills are essential.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Senior Digital Marketing role in Austin, TX)
Benefits:
- Competitive benefits package
- 401(k) matching
- Employee stock purchase plan
- Health, dental, and vision insurance
- Flexible time off
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing role in Austin, TX. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow is a leading global provider of enterprise cloud software focused on digital workflows and operations. They help organizations digitize and unify their operations to create smarter, faster, and better ways to work.
Company Size: ServiceNow is a large enterprise with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: ServiceNow was founded in 2004 and has since grown to become a publicly traded company listed on the New York Stock Exchange (NYSE: NOW).
Company Description:
- ServiceNow provides a cloud-based platform that helps organizations find smarter, faster, and better ways to work.
- Their platform enables digital workflows and operations, helping employees and customers be more connected, innovative, and agile.
- ServiceNow works with 85% of the Fortune 500 companies and has over 8,100 customers worldwide.
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- IT Service Management (ITSM)
- Security Operations
- Customer Service Management
- IT Operations Management (ITOM)
- Governance, Risk, and Compliance (GRC)
- HR Service Delivery
- Digitizing workflows
Company Website: www.servicenow.com
ASSUMPTION: ServiceNow is a well-established enterprise with a strong global presence. They offer a comprehensive platform that caters to various industries and business needs.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in digital marketing.
Reporting Structure: The Senior Digital Acquisition Strategist will report directly to the Integrated Marketing Program Director and work closely with the Content Strategy lead and regional digital planning and execution teams.
Work Arrangement: This role is remote-friendly, with the option to work from home or in the office. The specific work arrangement will be determined based on the company's work personas policy.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a director-level role
- Opportunities to work on high-priority programs and make a significant impact on the company's marketing efforts
- Exposure to various aspects of digital marketing and the chance to develop skills in new areas
ASSUMPTION: This role offers ample opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: ServiceNow has a distributed work environment with offices worldwide. The Austin office is located at 201 West 5th Street, 11th Floor.
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin is a vibrant city with a thriving tech industry and a high quality of life.
- The city offers a mix of urban and suburban living options, with numerous parks, cultural attractions, and outdoor activities nearby.
- Austin has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: The Austin office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Integrated Marketing Program Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Digital marketing expertise and campaign management experience
- Stakeholder management and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Highlight your experience with large-scale integrated digital advertising campaigns and your ability to drive marketing outcomes.
- Tailor your resume to emphasize the skills and experiences most relevant to this role.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to drive global digital marketing strategy.
- Be ready to discuss your experience with various digital advertising platforms and your familiarity with web analytics suites.
ATS Keywords: Digital Marketing, B2B Marketing, Campaign Management, Stakeholder Management, Data Analysis, User Experience, SEO, SEM, Programmatic Advertising, Content Strategy, Media Execution, Project Management, Critical Thinking, Interpersonal Skills, AI Integration, A/B Testing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, digital marketing expertise, and cultural fit with ServiceNow's values.
🛠️ Tools & Technologies
- Google Campaign Manager
- DV360
- SA360
- LinkedIn Campaign Manager
- The Trade Desk
- Adobe Analytics
- Tableau
- Google Analytics
- SEMrush
- Ahrefs
- Google Data Studio
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- Collaborative
- Accountable
Work Style:
- ServiceNow encourages a flexible and remote-friendly work environment, with opportunities for both in-office and remote work.
- The company values a culture of collaboration, innovation, and continuous learning.
- ServiceNow fosters a customer-obsessed mindset, with a focus on delivering exceptional experiences for both employees and customers.
Self-Assessment Questions:
- Do you have experience working with AI-powered tools or automating workflows to improve digital marketing outcomes?
- Are you comfortable working in a remote or hybrid work environment, collaborating with teams across different time zones?
- Do you thrive in a fast-paced, dynamic work environment, and are you able to manage multiple projects and stakeholders effectively?
ASSUMPTION: ServiceNow values candidates who are passionate about driving innovation, customer-focused, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest trends and best practices in digital marketing
- Working with large datasets and complex analytics tools
- Adapting to a fast-paced, dynamic work environment
- Managing remote teams and collaborating effectively across time zones
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Demand Generation Manager, with a focus on global strategy and execution.
- Compared to other senior-level digital marketing roles, this position requires a strong background in B2B marketing and a proven track record in managing large-scale integrated campaigns.
- Career progression from this role may include advancing to a director-level position or transitioning into a more specialized marketing role, such as a Senior Product Marketing Manager or Senior Content Marketing Manager.
ASSUMPTION: This role offers a unique opportunity to drive global digital marketing strategy and execution for high-priority programs, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a global digital marketing strategy for a new product launch, including persona-based user journeys and an exceptional digital experience
- Optimizing a large-scale integrated digital advertising campaign to improve conversion rates and reduce cost per acquisition
- Conducting a comprehensive audit of the company's digital marketing channels and making data-driven recommendations to improve overall performance
ASSUMPTION: These sample projects demonstrate the strategic planning, execution, and analytical skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing landscape for the company's high-priority programs, and how this role will contribute to its evolution?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success, to ensure alignment and drive marketing outcomes?
- What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
- How does ServiceNow support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote or hybrid work environment, and how does the company address these challenges to ensure a positive employee experience?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with large-scale integrated digital advertising campaigns and your ability to drive marketing outcomes.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to drive global digital marketing strategy.
- Be ready to discuss your experience with various digital advertising platforms and your familiarity with web analytics suites.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
