Senior Digital Acquisition Strategist

📌 Core Information

🔹 Job Title: Senior Digital Acquisition Strategist

🔹 Company: ServiceNow

🔹 Location: Austin, Texas, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote possibilities

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving global digital marketing strategies for high-priority programs
• Creating persona-based user journeys and enhancing digital experiences
• Connecting cross-departmental efforts to synthesize global perspectives
• Acting as a product manager for dedicated program focus

ASSUMPTION: The role involves leadership and coordination across various departments, suggesting a strong emphasis on interdisciplinary collaboration and communication.

📋 Key Responsibilities

✅ Partner with leaders to design effective digital strategies

✅ Tailor strategies for key audiences using persona development

✅ Ensure a cohesive digital and content experience across channels

✅ Oversee digital marketing campaigns and report on performance

✅ Implement best practices and continuous optimization

ASSUMPTION: Responsibilities suggest a focus on leveraging data and analytics for enhancing digital marketing effectiveness, implying familiarity with data analysis tools and metrics is crucial.

🎯 Required Qualifications

Education: Not specified; presumed relevant degree required

Experience: 8+ years in strategic B2B digital marketing

Required Skills:

• Digital marketing and campaign management
• Stakeholder management and media execution
• Data analysis and user journey mapping

Preferred Skills:

• Experience with A/B testing
• Understanding of website journeys and SEO

ASSUMPTION: A degree in Marketing, Business, or a related field is presumed essential due to the level and nature of responsibilities involved.

💰 Compensation & Benefits

Salary Range: $112,200 - $196,400 annually

Benefits:

• Equity, incentive compensation, and health plans
• 401(k) Plan with company match and ESPP
• Flexible time away and family leave programs

Working Hours: 40 hours per week, with some flexibility

ASSUMPTION: Compensation is competitive within the industry, reflecting the level of expertise and experience required.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in cloud-based solutions

Company Size: 10,001+ employees - indicates a well-established corporation with significant resources

Founded: 2004 in San Diego

Company Description:

• Leading provider of AI-enhanced technology and cloud platforms
• Serving a diverse clientele including Fortune 500 companies
• Fostering innovation to improve global work efficiency

Company Specialties:

• Service Management and ITSM
• Security Operations and Custom App Development
• Digitizing enterprise workflows

Company Website: www.servicenow.com

ASSUMPTION: The company's robust growth and focus on innovation underline its commitment to technological advancement and employee development.

📊 Role Analysis

Career Level: Senior-level role with significant impact potential

Reporting Structure: Likely reports to a marketing director or VP

Work Arrangement: On-site primarily, with potential remote flexibility

Growth Opportunities:

• Opportunity for leadership development
• Engagement with cross-functional teams
• Exposure to cutting-edge digital marketing strategies

ASSUMPTION: The position offers significant growth potential due to ServiceNow's vast global network and innovative environment.

🌍 Location & Work Environment

Office Type: Modern facility in a tech hub

Office Location(s): Austin, Texas, United States

Geographic Context:

• Austin is known for its vibrant tech scene
• Offers a good balance of work-life amenities
• Strong community of digital marketing professionals

Work Schedule: Standard business hours with some flexibility expected

ASSUMPTION: The Austin location provides a dynamic work environment conducive to networking and professional growth, especially in tech and marketing.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Technical and HR interviews
• Final decision and offer negotiation

Key Assessment Areas:

• Strategic and critical thinking
• Digital marketing expertise
• Interpersonal and stakeholder management skills

Application Tips:

• Highlight relevant B2B marketing experience
• Demonstrate proficiency in digital tools and platforms
• Showcases successes in previous digital campaigns

ATS Keywords: Digital Marketing, B2B Campaigns, Stakeholder Management, AI Integration

ASSUMPTION: The hiring process likely values experience and innovation in digital marketing strategies, alongside interpersonal skills.

🛠️ Tools & Technologies

• Google Analytics and Adobe Analytics
• Digital ad platforms like DV360 and The Trade Desk
• AI-powered marketing tools

ASSUMPTION: Candidates need proficiency in various analytics and digital marketing platforms, highlighting the role's technical demands.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and collaboration
• Focus on customer success and operational excellence
• Encouragement of inclusivity and diverse contributions

Work Style:

• Proactive and strategic thinking
• Valued teamwork alongside independent initiative
• Openness to feedback and continuous learning

Self-Assessment Questions:

• How do I approach digital strategy development?
• Can I successfully lead cross-functional marketing efforts?
• Am I passionate about AI and technological advances?

ASSUMPTION: Success in this role requires alignment with ServiceNow’s innovative culture and commitment to transformative work practices.

⚠️ Potential Challenges

• Navigating complex, multifaceted digital marketing campaigns
• Keeping up with rapid technological advancements
• Balancing strategic oversight with hands-on execution
• Aligning global digital strategies with local nuances

ASSUMPTION: Challenges reflect the dynamic and ever-evolving nature of digital marketing within a global tech leader.

📈 Similar Roles Comparison

• Similar roles may focus more narrowly on specific channels
• This position emphasizes strategic oversight over tactical execution
• Opportunities for cross-functional collaboration are greater here

ASSUMPTION: Comparatively, this role offers broader strategic responsibilities and cross-channel integration opportunities.

📝 Sample Projects

• Redefining the digital user journey for a Fortune 500 client
• Launching a new integrated cross-channel digital campaign
• Developing AI-driven marketing strategies

ASSUMPTION: Project scope includes innovative and transformative digital strategies aligned with career progression goals.

❓ Key Questions to Ask During Interview

• What are the key challenges currently faced by the digital marketing team?
• How does this role interact with other marketing functions?
• What opportunities for professional growth does the company offer?
• How is success measured for this role?
• What are some recent successful digital strategies implemented by the team?

ASSUMPTION: These questions aim to clarify the role’s scope, expectations, and integration within the broader company strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through ServiceNow's career portal
• Complete the digital skills assessment as part of the application
• Prepare for technical and behavioral interviews
• Gather professional references ahead of time
• Review recent campaigns and company updates on digital marketing trends

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.