Senior Digital Acquisition Strategist

📌 Core Information

🔹 Job Title: Senior Digital Acquisition Strategist

🔹 Company: ServiceNow

🔹 Location: Austin, Texas, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving the end-to-end digital marketing strategy for high-priority programs.
• Creating persona-based user journeys for an exceptional digital experience.
• Connecting and synthesizing perspectives across teams for B2B persona programs.
• Managing strategic planning and reporting across digital marketing channels.

ASSUMPTION: The role requires a deep understanding of digital marketing strategies and the ability to manage large-scale marketing efforts across various digital channels.

📋 Key Responsibilities

✅ Drive integrated digital marketing strategies to enhance user journeys.

✅ Partner with marketing leads to refine digital strategy and align it with business goals.

✅ Ensure continuous strategy optimization and alignment through data and analytics.

✅ Oversee campaign execution and reporting, ensuring clear stakeholder communication.

✅ Conduct regular health checks and summaries to track marketing effectiveness.

ASSUMPTION: Responsibilities emphasize strategic leadership in digital marketing execution and stakeholder alignment.

🎯 Required Qualifications

Education: Not specified

Experience: 8+ years in strategic B2B digital marketing and campaign management.

Required Skills:

• Digital Marketing Strategy
• Stakeholder Management
• Media Execution & Analysis

Preferred Skills:

• A/B Testing Experience
• Familiarity with SEO and Website Journeys

ASSUMPTION: Preferred qualifications aim at enhancing strategic marketing acumen with additional skills in digital tools and techniques.

💰 Compensation & Benefits

Salary Range: Not specified, but industry-standard salaries for this position in similar locations generally range between $115,000 - $150,000 annually, depending on experience and expertise.

Benefits:

• Healthcare Coverage
• Retirement Savings Plans
• Professional Development Opportunities

Working Hours: 40 hours, with potential flexibility based on project needs.

ASSUMPTION: Compensation details are typically competitive given the seniority of the role and the location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in cloud and digital workflow solutions.

Company Size: Over 30,000 employees, offering a large, dynamic work environment with opportunities for cross-functional collaboration.

Founded: 2004

Company Description:

• A leader in innovative AI-enhanced solutions.
• Serves over 8,100 global customers, including 85% of the Fortune 500®.
• Focuses on empowering organizations with smarter ways to work.

Company Specialties:

• Service Management
• Enterprise Cloud Solutions
• Custom App Development

Company Website: www.servicenow.com

ASSUMPTION: ServiceNow's position as a market leader enhances the potential for professional growth within its expanding tech environment.

📊 Role Analysis

Career Level: Senior Management with opportunities to influence high-level strategic decisions.

Reporting Structure: Likely reports to senior marketing leadership, collaborating across various departments.

Work Arrangement: Primarily on-site in Austin with potential flexibility for a hybrid model.

Growth Opportunities:

• Leadership roles within the digital marketing team.
• Cross-functional project leadership.
• Increased responsibility in strategic planning and execution.

ASSUMPTION: The role offers career advancement through strategic influence and leadership capabilities.

🌍 Location & Work Environment

Office Type: Modern corporate office with cutting-edge facilities.

Office Location(s): Austin, Texas

Geographic Context:

• Austin is known for its vibrant tech industry and cultural attractions.
• Highly desirable area for tech professionals due to its growth and lifestyle offerings.
• Proximity to major industry events and potential for networking.

Work Schedule: Standard hours with some flexibility; may include occasional remote work based on project needs.

ASSUMPTION: The Austin location provides a rich environment for both professional growth and personal enjoyment.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening.
• Technical assessment or case study (if applicable).
• Panel or team interview focusing on skills and cultural fit.

Key Assessment Areas:

• Digital Marketing Expertise
• Strategic Thinking and Innovation
• Stakeholder Management and Communication Skills

Application Tips:

• Highlight specific digital media strategies you have implemented.
• Showcase your ability to manage large-scale campaigns across multiple platforms.
• Emphasize creativity and results in past projects.

ATS Keywords: Digital Marketing, B2B Marketing, Campaign Management, SEO, SEM, Programmatic Advertising

ASSUMPTION: Candidates should prepare to demonstrate specific accomplishments and knowledge in digital marketing strategies.

🛠️ Tools & Technologies

• Google Analytics and Adobe Analytics
• Content Syndication Platforms
• Digital advertising tools: DV360, SA360, LinkedIn Campaign Manager

ASSUMPTION: Proficiency in various analytics and advertising tools is crucial for effective performance in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Inclusivity and Collaboration

Work Style:

• Proactive and resourceful in approach.
• Emphasis on teamwork and open communication.
• Adaptive to evolving technology trends.

Self-Assessment Questions:

• How do you stay informed about the latest digital marketing trends?
• Can you describe a challenging campaign and how you managed it?
• What strategies do you use to align digital marketing with business objectives?

ASSUMPTION: Cultural fit is as important as technical skills; candidates should align with ServiceNow's values and work ethos.

⚠️ Potential Challenges

• Navigating complex stakeholder relationships
• Ensuring alignment across global marketing strategies
• Keeping up with rapid changes in digital marketing technologies
• Balancing multiple high-priority projects simultaneously

ASSUMPTION: Candidates should be prepared for a dynamic and fast-paced environment with evolving challenges.

📈 Similar Roles Comparison

• Similar roles in larger companies may offer more specialized functions, while ServiceNow provides a holistic approach.
• Smaller companies may offer less complex operations, whereas ServiceNow offers deeper strategic involvement.
• ServiceNow's emphasis on AI and innovation may differ from traditional marketing roles.

ASSUMPTION: ServiceNow provides a more integrated and forward-thinking approach compared to traditional digital marketing roles.

📝 Sample Projects

• Developing a global digital marketing campaign across multiple platforms.
• Implementing AI-driven analytics to enhance user journey mapping.
• Project managing cross-functional initiatives to boost digital engagement.

ASSUMPTION: Sample projects involve high-impact initiatives that significantly contribute to business goals.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does the digital marketing team collaborate with other departments?
• What technologies or tools are you planning to adopt in the next year?
• Can you describe a typical workday for this position?
• How does ServiceNow support professional growth and development?

ASSUMPTION: Asking insightful questions during interviews can help assess alignment with the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ServiceNow Careers page
• Prepare a tailored resume showcasing relevant digital marketing experience.
• Include a cover letter addressing key motivations and career aspirations.
• Be ready to discuss your digital marketing strategies and achievements.
• Research ServiceNow's recent projects and initiatives for a better understanding during the interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.