📌 Core Information
🔹 Job Title: Senior Digital Acquisition Strategist
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global end-to-end digital marketing strategy and execution for high-priority programs
- Focusing on persona-based user journeys and an exceptional digital experience
- Managing strategic planning, execution, and reporting across all digital marketing channels
- Ensuring a unified site and content experience
- Collaborating with cross-functional teams and stakeholders to achieve marketing outcomes
ASSUMPTION: This role requires a strategic thinker with a hands-on approach, capable of managing complex projects and stakeholder relationships.
📋 Key Responsibilities
✅ Drive global end-to-end digital marketing strategy and execution for high-priority programs
✅ Create effective persona-based user journeys and an exceptional digital experience
✅ Manage strategic planning, execution, and reporting across all digital marketing channels
✅ Ensure a unified site and content experience
✅ Collaborate with cross-functional teams and stakeholders to achieve marketing outcomes
✅ Evaluate operational effectiveness and uncover opportunities for improvement
✅ Develop and maintain robust reporting frameworks to track campaign performance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in strategic B2B digital marketing campaign management and program management
Required Skills:
- Proven experience with digital media platforms (Paid Social, Content Syndication, Programmatic, Video, Email, SEM, etc.)
- Track record running large-scale, full-funnel integrated digital advertising campaigns
- Experience with landing page optimizations and understanding of UX elements
- Previous management of complex client/stakeholder relationships
- Strong critical thinking, analytical, and project management skills
- Outstanding interpersonal skills and ability to connect with partners across the organization
- Familiarity with web analytics suites such as Google Analytics or Adobe Analytics
Preferred Skills:
- A/B Testing experience
- Familiarity with web experience, website journeys, and SEO
- Experience with ad tech and BI tools (Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau, etc.)
- Curiosity for AI & Innovation
ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong understanding of the digital marketing landscape and have experience working with various digital media platforms.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (Estimated based on industry standards for a Senior Digital Acquisition Strategist role in Austin, TX)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee development and growth opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Digital Acquisition Strategist role in Austin, TX. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on enterprise cloud and service management solutions
Company Size: 10,001+ employees (Enterprise-level)
Founded: 2004, with headquarters in Santa Clara, CA
Company Description:
- ServiceNow is a global market leader in digital workflows, providing an intelligent cloud-based platform that seamlessly connects people, systems, and processes
- The company helps organizations find smarter, faster, and better ways to work, with a focus on transforming how work is done across various industries
- ServiceNow serves over 8,100 customers worldwide, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- IT Service Management (ITSM)
- Security Operations
- Customer Service Management
- IT Operations Management (ITOM)
- Governance, Risk, and Compliance (GRC)
- HR Service Delivery
- Digitizing workflows
Company Website: ServiceNow.com
ASSUMPTION: ServiceNow's large size and global presence offer applicants extensive career growth opportunities and the chance to work on high-impact projects.
📊 Role Analysis
Career Level: Senior-level role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Integrated Marketing Program Director and collaborates with various cross-functional teams
Work Arrangement: Remote OK, with flexible work arrangements and the option to work from an office location
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role
- Chance to work on high-impact projects and drive business outcomes
- Opportunities to learn and develop skills in AI and innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with office locations available)
Office Location(s): Austin, Texas, United States (with additional offices worldwide)
Geographic Context:
- Austin is known for its vibrant tech industry, with a strong presence of major tech companies and startups
- The city offers a high quality of life, with a diverse culture, abundant outdoor activities, and a thriving music and arts scene
- ServiceNow's office in Austin is centrally located, providing easy access to public transportation and nearby amenities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements and the option to work remotely
ASSUMPTION: The hybrid work environment offers applicants the best of both worlds, with the flexibility to work remotely and the option to collaborate in person at office locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with cross-functional team members
- Final interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and execution
- Cross-functional collaboration and stakeholder management
- Data analysis and reporting
- Problem-solving and critical thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant digital marketing experience and skills
- Prepare for behavioral interviews by reflecting on past experiences and accomplishments
- Research ServiceNow's company culture and values to demonstrate your fit for the role
- Showcase your understanding of the role and company by asking thoughtful questions during the interview process
ATS Keywords: Digital Marketing, B2B Marketing, Campaign Management, Stakeholder Management, Media Execution, Data Analysis, User Journey Mapping, SEO, SEM, Paid Social, Programmatic Advertising, Email Marketing, Content Syndication, UX Optimization, Project Management, Critical Thinking, Interpersonal Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, digital marketing expertise, and ability to collaborate with cross-functional teams.
🛠️ Tools & Technologies
- Google Campaign Manager
- DV360
- SA360
- LinkedIn Campaign Manager
- The Trade Desk
- Adobe Analytics
- Tableau
- Google Analytics
- SEMrush
- Ahrefs
- Google Data Studio
- Marketo
- Salesforce
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's area of focus and the projects they are working on.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovate Every Day
- Win as One
- Act Like an Owner
- Embrace Change
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused and customer-obsessed
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you embody ServiceNow's customer-obsessed value in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and stakeholders simultaneously, ensuring that all deliverables are met on time and to a high standard?
ASSUMPTION: ServiceNow's company culture emphasizes collaboration, innovation, and a customer-obsessed mindset. Candidates should be able to demonstrate their alignment with these values and work styles.
⚠️ Potential Challenges
- Managing complex stakeholder relationships and balancing competing priorities
- Keeping up with the latest trends and best practices in digital marketing
- Navigating a large, matrixed organization and building effective cross-functional relationships
- Balancing strategic planning and execution responsibilities
- Adapting to changes in the marketing landscape and adjusting strategies accordingly
ASSUMPTION: These challenges are inherent to a senior-level, strategic role in a large, dynamic organization like ServiceNow.
📈 Similar Roles Comparison
- Compared to other Senior Digital Marketing Strategist roles, this position places a stronger emphasis on cross-functional collaboration and stakeholder management
- ServiceNow's focus on enterprise cloud and service management solutions sets it apart from other tech companies, offering unique opportunities for applicants
- Career paths for this role may lead to leadership positions in marketing or other related fields, depending on the candidate's interests and skills
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a global digital marketing strategy for a high-priority product launch, driving brand awareness and demand generation
- Optimizing user journeys and improving conversion rates for key landing pages, resulting in a 20% increase in leads generated
- Collaborating with cross-functional teams to integrate marketing automation tools and improve data-driven decision-making, leading to a 15% increase in marketing-qualified leads
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Senior Digital Acquisition Strategist role at ServiceNow.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other marketing teams and stakeholders to ensure a unified customer experience across all digital channels?
- Can you describe the team structure and reporting lines for this role, and how it fits within the broader marketing organization?
- How does ServiceNow support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does ServiceNow approach work-life balance and employee well-being, particularly for remote or hybrid workers?
ASSUMPTION: These questions will help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and how your background and skills make you a strong fit
- Prepare for behavioral interviews by reflecting on past experiences and accomplishments
- Research ServiceNow's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
