📌 Core Information
🔹 Job Title: Senior Digital Campaign Analyst (Consumer Lending)
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3+ days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading audience segment creation and management for multi-channel marketing initiatives
- Collaborating with various teams to develop customer traits and provide insights
- Working hands-on in Adobe Customer Data Platform (CDP)
- Balancing collaboration with a focus on results and driving change within the Marketing Activation team
ASSUMPTION: This role requires a strategic problem-solver with significant experience in digital campaign planning and execution, preferably with Adobe CDP or equivalent.
📋 Key Responsibilities
✅ Lead audience segment creation and management for multi-channel marketing initiatives
✅ Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
✅ Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments
✅ Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.)
✅ Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability
✅ Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance
✅ Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
ASSUMPTION: The role involves a mix of technical tasks and stakeholder communication, requiring strong analytical and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience: Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Required Skills:
- Proven expertise in audience segmentation and digital campaign planning
- Hands-on knowledge of Adobe Customer Data Platform (CDP) or equivalent
- Excellent interpersonal, oral, and written communication skills
- Strong attention to detail and drive to exceed expectations
- Ability to communicate technical concepts to a non-technical audience
Preferred Skills:
- Four or more years of experience in digital campaign planning and execution with hands-on knowledge of Adobe Experience Platform (AEP) / Campaign Data Platform (CDP)
- Financial / banking experience
- Comfortable working on multiple projects in a fast-paced environment
- Clear understanding of how media channels work together to create a cohesive, personalized marketing experience
- Good working knowledge of common data models used for customer targeting and marketing measurements
- MBA or equivalent markers of high achievement
ASSUMPTION: While not explicitly stated, it's assumed that proficiency in Adobe Workfront, Aprimo, JIRA, and Office 365 solutions is expected for this role.
💰 Compensation & Benefits
Salary Range: $119,765 - $154,990 (USD) per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time, with a hybrid schedule requiring 3 or more days on-site
ASSUMPTION: The salary range provided is based on the primary location, which is Minneapolis, Minnesota. The actual range for the role may differ based on the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the banking industry, offering a wide range of services including commercial and institutional banking, business banking, payments, wealth management, and consumer banking. They are the fifth-largest commercial bank in the United States.
Company Size: U.S. Bank is a large organization with over 10,000 employees.
Founded: U.S. Bank was founded in 1863 and has since grown to become a prominent financial institution.
Company Description:
- U.S. Bank helps millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs.
- Their Wealth, Corporate, Commercial and Institutional Banking division serves more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations.
- U.S. Bank is consistently recognized as a great place to work, with a focus on creating a workplace where it’s safe to speak up, share ideas, and try new things.
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and Financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank's large size and extensive service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in digital campaign planning and execution.
Reporting Structure: The Senior Digital Campaign Analyst reports to the Marketing Activation team and collaborates with various business lines, audience curation, media, and agency teams.
Work Arrangement: The role offers a hybrid/flexible schedule, with an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Growth Opportunities:
- Expanding expertise in digital marketing and data analysis
- Developing leadership skills through collaboration with various teams
- Potential career progression into management or specialized roles within the marketing department
ASSUMPTION: The hybrid work arrangement provides flexibility while still fostering collaboration and teamwork within the Marketing Activation team.
🌍 Location & Work Environment
Office Type: U.S. Bank's headquarters is located in Minneapolis, Minnesota, with additional offices across the United States.
Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, US; 425 Walnut St, Cincinnati, OH 45202, US
Geographic Context:
- Minneapolis, Minnesota, is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
- The city is also home to professional sports teams, including the Minnesota Vikings, Timberwolves, and Twins.
- Minneapolis has a diverse economy, with significant employment in industries such as finance, healthcare, and technology.
Work Schedule: The role follows a full-time work schedule with a hybrid arrangement, requiring 3 or more days on-site.
ASSUMPTION: The Minneapolis office location provides ample opportunities for networking and collaboration with other professionals in the banking and finance industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the Marketing Activation team and potential stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical skills in digital campaign planning and Adobe CDP
- Communication and collaboration skills
- Problem-solving abilities
- Alignment with U.S. Bank's values and company culture
Application Tips:
- Highlight relevant experience in digital campaign planning and Adobe CDP in your resume
- Tailor your cover letter to demonstrate your understanding of U.S. Bank's business and the role's requirements
- Prepare examples of your past work that showcase your skills in audience segmentation and campaign optimization
- Research U.S. Bank's company culture and values to show your fit during the interview
ATS Keywords: Adobe CDP, digital campaign planning, audience segmentation, marketing strategy, stakeholder communication, business analysis, data modeling, analytical thinking, strategic thinking, interpersonal skills, communication skills, attention to detail, project management, Adobe Experience Platform, JIRA, Office 365
ASSUMPTION: U.S. Bank's application process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Adobe Customer Data Platform (CDP)
- Adobe Experience Platform (AEP)
- Adobe Workfront
- Aprimo
- JIRA
- Office 365
ASSUMPTION: Proficiency in these tools and technologies is expected for the role, as they are integral to the day-to-day responsibilities of the Senior Digital Campaign Analyst.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Acting with integrity
- Working together
- Reinventing with purpose
- Embracing change
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you balance collaboration with a focus on results and driving change within a team?
- How do you approach working with various business lines and stakeholders to develop customer traits and audience segments?
- How do you ensure efficient and effective risk and compliance management practices in your work?
ASSUMPTION: U.S. Bank's company culture values collaboration, integrity, and a focus on client needs, making it essential for candidates to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- The role requires a strong understanding of Adobe CDP and digital campaign planning, which may present a learning curve for candidates without relevant experience
- U.S. Bank's large size and diverse range of services may present challenges in navigating the organization and identifying relevant stakeholders
- The hybrid work arrangement may require candidates to adapt to a balance of on-site and remote work
- The Minneapolis office location may present challenges for candidates unfamiliar with the city or the Midwest region
ASSUMPTION: These challenges can be mitigated through careful consideration of the role's requirements, thorough preparation, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on audience segmentation and campaign optimization within the banking industry
- Compared to other digital campaign analyst roles, this position offers a unique opportunity to work within a large financial institution and collaborate with various business lines
- Career progression in this role may lead to specialized or management positions within the marketing department or broader financial services industry
ASSUMPTION: The unique aspects of this role make it an attractive opportunity for candidates interested in digital marketing and the banking industry.
📝 Sample Projects
- Developing and implementing an audience segmentation strategy for a new consumer lending campaign
- Collaborating with the media team to optimize ad targeting and improve campaign performance for an existing mortgage product
- Working with the data analytics team to create and test predictive models for customer churn and cross-selling opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available to the Senior Digital Campaign Analyst in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical audience segmentation process for a consumer lending campaign?
- How does the Marketing Activation team collaborate with other departments to develop and execute digital campaigns?
- What are the key performance indicators (KPIs) used to measure the success of digital campaigns at U.S. Bank?
- How does U.S. Bank support the professional development and growth of its employees in marketing and related fields?
- What are the most significant challenges facing the Senior Digital Campaign Analyst role in the next 12-24 months, and how can I contribute to addressing them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in digital campaign planning and Adobe CDP
- Write a cover letter that demonstrates your understanding of U.S. Bank's business and the role's requirements
- Prepare examples of your past work that showcase your skills in audience segmentation and campaign optimization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
