Senior Digital Campaign Manager

📌 Core Information

🔹 Job Title: Senior Digital Campaign Manager

🔹 Company: RecruitMyMom

🔹 Location: South Africa (Cape Town, Western Cape)

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Optimizing paid media and email marketing campaigns
• Driving revenue through advertising sales
• Enhancing brand visibility and engagement
• Executing digital marketing strategies without managing partnerships or complex deals

ASSUMPTION: The focus is primarily on performance-driven marketing campaigns rather than partnership development due to the absence of partnership responsibilities mentioned.

📋 Key Responsibilities

✅ Manage PPC campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.

✅ Collaborate with partners to manage SEM campaigns via Google Ads.

✅ Lead coordinated email marketing efforts.

✅ Oversee client advertising campaigns from lead generation to execution.

✅ Create and optimize content for client campaigns.

✅ Provide detailed post-campaign performance reports to clients.

ASSUMPTION: Responsibilities imply a comprehensive understanding of digital marketing and sales strategy implementation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, Journalism, or related field.

Experience: At least 4 years in a marketing environment with a focus on paid media and email marketing.

Required Skills:

• Expertise in Meta Business, TikTok Business, Google Ads, and Google Analytics
• Experience with email marketing tools such as Everlytic, Mailchimp
• Advanced skills in Excel/Google Sheets and basic HTML

Preferred Skills:

• Experience with Canva or Figma
• Proficiency in using Asana for project management

ASSUMPTION: Preferred skills are suggested to enhance the creative and organizational aspects of the job, indicating potential project integration.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within the digital marketing industry framework

Benefits:

• Full-time work with flexibility
• Opportunity to create innovative solutions in a dynamic environment
• Supportive and positive team culture

Working Hours: 40 hours per week

ASSUMPTION: Benefits suggest a focus on work-life balance and collaborative work culture within the company.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees, providing a tight-knit community and potentially greater visibility of employee impact

Founded: 2012, establishing credibility with extensive market experience

Company Description:

• Specializes in connecting businesses with high-tier talent.
• Focuses on empowering women and providing flexible work opportunities.
• Offers international EOR Professional Services for compliant workforce management.

Company Specialties:

• Recruiting and Staffing
• Women Economic Empowerment
• Virtual assistant and remote workforce solutions

Company Website: recruitmymom.co.za

ASSUMPTION: The company's focus on flexible and empowering opportunities aligns with modern workforce trends, appealing to potential candidates.

📊 Role Analysis

Career Level: Senior position with significant influence on strategic decisions

Reporting Structure: Likely reports to Head of Marketing, based on key responsibilities

Work Arrangement: Primarily on-site to facilitate collaboration and direct involvement with local teams

Growth Opportunities:

• Potential to lead larger digital initiatives
• Prospect of developing new advertising strategies
• Opportunity to work in a supportive, growth-centric environment

ASSUMPTION: Growth opportunities are tied to the candidate's ability to drive innovative strategies and successful campaigns.

🌍 Location & Work Environment

Office Type: Likely a collaborative and flexible work environment encouraging creativity

Office Location(s): Cape Town, Western Cape, South Africa

Geographic Context:

• Cape Town offers a vibrant cultural scene, ideal for creative professionals.
• Western Cape is known for its quality of life and work-life balance.
• Location provides strategic connectivity to major markets.

Work Schedule: Standard hours with potential flexibility to accommodate campaign needs

ASSUMPTION: The geographic and work environment encourages a balance between professional commitments and personal well-being.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Technical interview with Head of Marketing

Key Assessment Areas:

• Proficiency in digital marketing tools
• Ability to develop and manage campaigns strategically
• Team collaboration and communication skills

Application Tips:

• Highlight previous successful digital campaigns
• Express understanding of diverse marketing channels
• Showcase adaptability and innovative thinking

ATS Keywords: Digital Marketing, PPC, Email Campaigns, Google Analytics, Client Management

ASSUMPTION: The application process favors candidates with a proven track record and adaptability to the evolving digital landscape.

🛠️ Tools & Technologies

• Meta Business Suite
• Google Ads and Google Analytics
• Everlytic and Mailchimp for email marketing

ASSUMPTION: Tools are chosen for their robust capabilities in handling complex digital marketing campaigns, reflecting the role's technical requirements.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and flexibility
• Innovation and growth
• Collaboration and support

Work Style:

• Proactive and self-driven
• Team-oriented and cooperative
• Detail-oriented with a strategic mindset

Self-Assessment Questions:

• How do you adapt to rapidly changing market conditions?
• Can you provide examples of successful campaign management?
• How do you approach innovation in your marketing strategies?

ASSUMPTION: The cultural fit emphasizes innovation and teamwork as key components for success in this position.

⚠️ Potential Challenges

• Staying current with emerging digital marketing trends
• Managing multiple campaign strategies simultaneously
• Balancing creative innovation with strategic goals
• Ensuring high client satisfaction in a competitive environment

ASSUMPTION: Challenges are inherent to dynamic marketing roles and require adaptability and strategic foresight.

📈 Similar Roles Comparison

• Greater emphasis on digital strategy compared to traditional marketing roles
• Focus on analytics and data-driven decision making
• Requires advanced skills in specific digital tools and platforms

ASSUMPTION: The role is specialized, demanding expert knowledge in digital channels and strategic implementation.

📝 Sample Projects

• Developing a multi-platform PPC campaign
• Creating an integrated email marketing strategy
• Designing content-driven ad campaigns with a focus on brand engagement

ASSUMPTION: Sample projects assume a combination of creative and analytical skills to drive strategic outcomes.

❓ Key Questions to Ask During Interview

• What defines success for digital campaigns within this company?
• How does the team currently collaborate on campaign strategies?
• What tools and resources are available to support my work?
• Are there opportunities for professional development?
• How does the company keep up with digital marketing trends?

ASSUMPTION: Questions focus on understanding the company's strategic direction and support structure for employee success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant digital marketing experience
• Prepare for a potential interview by familiarizing yourself with digital marketing tools
• Demonstrate your strategic thinking through past project examples
• Highlight communication skills relevant to team collaboration and client management

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.