Senior Digital Campaign Manager

📌 Core Information

🔹 Job Title: Senior Digital Campaign Manager

🔹 Company: Janus Henderson

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Co-developing and executing pan-regional campaigns across EMEA, LATAM, and USO
• Collaborating with cross-functional teams to create campaign assets
• Managing marketing automation and social media strategy
• Monitoring campaign effectiveness and reporting on key performance metrics
• Managing external agencies and resources, including budget

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams and stakeholders.

📋 Key Responsibilities

✅ Co-develop and execute pan-regional campaigns across EMEA, LATAM, and USO

✅ Collaborate with cross-functional teams to create campaign assets, including messaging framework, proposition, landing pages, emails, social media posts, and webinars

✅ Manage marketing automation and email marketing programs, ensuring seamless integration with CRM tools

✅ Oversee regional social media strategy (paid and organic), working with external agencies as needed

✅ Manage and develop digital marketing specialist(s)

✅ Monitor and report on campaign effectiveness, using key performance metrics to inform future strategies and improvements

✅ Manage external agencies and resources, including budget

✅ Carry out other duties as assigned

ASSUMPTION: The role may require occasional travel to attend meetings or events, depending on business needs and pandemic guidelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in digital marketing strategy development and execution, with a strong track record of delivering multi-channel campaigns

Required Skills:

• Excellent project management skills, with the ability to manage multiple campaigns concurrently
• Strong communication and brief-writing skills
• Knowledge of marketing automation best practices
• Excellent relationship-building skills, with the ability to collaborate effectively with internal teams and external agencies
• Ability to persuade and influence stakeholders to achieve a coordinated process

Preferred Skills:

• Previous experience within asset management
• Experience in managing marketing processes inclusive of budgets

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills and achievements will be prioritized.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (AI-estimated, based on industry standards for a Senior Digital Campaign Manager in London)

Benefits:

• Hybrid working and reasonable accommodations
• Generous holiday policies
• Excellent health and wellbeing benefits, including corporate membership to ClassPass
• Paid volunteer time
• Support for professional development, including courses, tuition/qualification reimbursement, and more
• Maternal/paternal leave benefits and family services
• Complimentary subscription to Headspace – the mindfulness app
• All employee events, including networking opportunities and social activities
• Lunch allowance for use within the subsidized on-site canteen

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2017 (formed from the merger between Janus Capital Group and Henderson Global Investors)

Company Description:

• Janus Henderson is a global asset management firm dedicated to investing in a brighter future together
• The company offers a range of investment capabilities, including fund management, equity investment, fixed income investment, property investment, and private equity
• Janus Henderson has 90 years of investing experience, underpinned by a culture deep rooted in research

Company Specialties:

• Fund Management
• Equity Investment
• Fixed Income Investment
• Property Investment
• Private Equity

Company Website: Janus Henderson

ASSUMPTION: Janus Henderson's mission, values, and culture align with the role's requirements, making it an attractive employer for the right candidate.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Digital Marketing and works collaboratively with cross-functional teams

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• Mentoring and leadership development programs
• Regular training and continuing education courses
• Career development services

ASSUMPTION: The role offers opportunities for professional growth and development within the company's digital marketing team.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): 201 Bishopsgate, London, EC2M 3AE, GB

Geographic Context:

• London is a major global city with a vibrant cultural scene, excellent dining options, and numerous historical attractions
• The office is located in the heart of the City of London, close to public transportation links and various amenities
• The City of London is a leading global financial hub, providing ample networking opportunities for professionals in the industry

Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid working arrangements

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview, potentially involving a case study or presentation
• Background check and offer extension

Key Assessment Areas:

• Digital marketing strategy and campaign management skills
• Project management and organizational skills
• Communication and stakeholder management skills
• Cultural fit and alignment with Janus Henderson's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns you've managed, including metrics and outcomes
• Research Janus Henderson's mission, values, and culture to demonstrate your alignment during the interview

ATS Keywords: Digital Marketing, Campaign Management, Marketing Automation, Social Media Strategy, Cross-functional Teams, Stakeholder Management, Project Management, Hybrid Work, London

ASSUMPTION: Janus Henderson's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, Microsoft Dynamics, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies may vary depending on the specific marketing automation and CRM platforms used by Janus Henderson.

👔 Cultural Fit Considerations

Company Values:

• Clients come first – always
• Execution supersedes intention
• Together we win
• Diversity improves results
• Truth builds trust

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of delivering successful digital marketing campaigns?
• Are you comfortable working collaboratively with cross-functional teams and managing external agencies?
• Do you thrive in a data-driven environment and enjoy using metrics to inform strategy and improve performance?
• Are you committed to Janus Henderson's values and eager to contribute to the company's mission?

ASSUMPTION: Janus Henderson values candidates who align with their mission, values, and work style, as well as those who can demonstrate their ability to contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple campaigns concurrently may require strong organizational skills and time management
• Working with cross-functional teams and external agencies may present communication and collaboration challenges
• Keeping up with industry trends and best practices in digital marketing may require continuous learning and adaptation
• Occasional travel may be required, depending on business needs and pandemic guidelines

ASSUMPTION: The role's challenges can be mitigated by strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Senior Campaign Manager position in other organizations
• However, Janus Henderson's global presence and focus on the asset management industry may offer unique opportunities and challenges
• Career progression may involve moving into a leadership role within the digital marketing team or transitioning into a related field, such as product marketing or investment management

ASSUMPTION: While this role shares similarities with other senior digital marketing positions, its unique context within Janus Henderson's asset management focus sets it apart.

📝 Sample Projects

• Developing and executing a global campaign to launch a new investment product, including messaging framework, proposition, and asset creation
• Managing a regional social media strategy to increase brand awareness and engagement, with a focus on paid and organic content
• Implementing a marketing automation program to improve campaign efficiency and effectiveness, including segmentation and distribution list management

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Senior Digital Campaign Manager role at Janus Henderson.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Marketing Centre of Excellence?
• How does Janus Henderson support the professional development and growth of its digital marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Janus Henderson approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most rewarding aspects of working at Janus Henderson, according to current employees?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and commitment to Janus Henderson's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns you've managed, including metrics and outcomes
• Research Janus Henderson's mission, values, and culture to demonstrate your alignment during the interview
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.