Senior Digital Campaign Manager (Paid Media)

📌 Core Information

🔹 Job Title: Senior Digital Campaign Manager (Paid Media)

🔹 Company: GroupM

🔹 Location: Lisbon, Portugal

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing digital paid media campaigns
• Collaborating with the Digital Manager on strategic channel planning
• Serving as a point of contact for campaign status updates with clients
• Providing support and training to junior team members

ASSUMPTION: This role requires a balance of technical skills in paid media and strong communication abilities to effectively manage campaigns and collaborate with the team.

📋 Key Responsibilities

✅ Implement and manage digital paid media campaigns (paid search, paid social, direct buys, e-retail media, affiliation, etc.)

✅ Handle the entire campaign process, from receiving briefings to configuring campaigns, purchasing, optimizing, monitoring, reporting, and managing invoicing

✅ Assist the Digital Manager in strategic channel planning for clients

✅ Act as an alternative point of contact for campaign status updates with client service teams or directly with clients

✅ Provide support and training to junior team members

ASSUMPTION: This role involves a high level of detail and organization, as well as the ability to work efficiently under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 3+ years in digital paid media campaign implementation

Required Skills:

• Proficient in paid search and paid social, including campaign configuration and respective platforms
• Advanced Excel and PowerPoint skills
• Strong analytical skills and experience with web analytics platforms
• Proactive, with critical thinking, organizational, attention to detail, and team spirit
• Ability to work efficiently in a dynamic environment and meet deadlines
• Fluency in English

Preferred Skills:

• Experience with other paid media formats (e.g., direct buys, e-retail media, affiliation)
• Knowledge of the advertising industry and market trends

ASSUMPTION: Candidates with experience in additional paid media formats and knowledge of industry trends may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on market research for similar roles in Lisbon)

Benefits:

• Health Insurance
• Flexible Benefits Plan
• Additional Vacation Days
• Wellbeing Platforms and Work-Life Balance Support
• Discounts from WPP Group
• Café, fruit, and cereals for a healthy breakfast or snack

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: GroupM is a global leader in media investment management, operating as the parent company of media agencies EssenceMediacom, Mindshare, and Wavemaker. With a focus on maximizing agency performance, GroupM creates and manages business strategies, develops products and services, negotiates, creates content, and provides digital, financial, and proprietary tool support for its clients.

Company Size: GroupM has 10,000+ employees across 120 offices in 96 markets worldwide, making it one of the world's leading communications specialists with billings of over US$22 billion.

Founded: GroupM was founded in 2015 through the merger of Essence and MediaCom.

Company Description:

• GroupM focuses on maximizing agency performance and creating a competitive advantage for its clients, stakeholders, and employees
• The company offers a range of services, including strategy development, product and service creation, negotiation, content creation, digital support, financial management, and proprietary tool development
• GroupM aims to make advertising work better for everyone

Company Specialties:

• Media investment management
• Media agency operations
• Strategy development
• Product and service creation
• Negotiation and content creation
• Digital, financial, and proprietary tool support

Company Website: www.groupm.com

ASSUMPTION: GroupM's focus on maximizing agency performance and creating a competitive advantage for its clients makes it an attractive employer for professionals seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to advance their career in digital campaign management.

Reporting Structure: The Senior Digital Campaign Manager reports directly to the Digital Manager and works closely with client service teams and other internal departments.

Work Arrangement: This is an on-site position, requiring regular presence in the Lisbon office.

Growth Opportunities:

• Progression to a Digital Manager or similar leadership role
• Expanding skills and expertise in additional paid media formats and industry trends
• Gaining experience working with international clients and teams

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital campaign management and the advertising industry.

🌍 Location & Work Environment

Office Type: GroupM's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1 Southwark Bridge Rd, London, England SE1 9HL, GB

Geographic Context:

• Lisbon is the capital and largest city of Portugal, known for its historic sites, vibrant culture, and beautiful coastal landscapes
• The city offers a high quality of life, with a mild Mediterranean climate, rich history, and diverse culinary scene
• Lisbon is a major economic hub in Southern Europe, with a strong focus on technology, finance, and tourism industries

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible working arrangements may be available upon request.

ASSUMPTION: GroupM's Lisbon office provides a modern, collaborative work environment that supports productivity and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or video interview with the team
• Final interview with the Digital Manager or another senior team member

Key Assessment Areas:

• Technical skills in paid media campaign management
• Communication and interpersonal skills
• Problem-solving and analytical abilities
• Cultural fit and alignment with GroupM's values

Application Tips:

• Highlight relevant experience and achievements in paid media campaign management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful campaigns or projects to discuss during the interview
• Research GroupM and the advertising industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Paid Media, Digital Campaign Management, Paid Search, Paid Social, Web Analytics, Excel, PowerPoint, Analytical Skills, Attention to Detail, Team Spirit, Organizational Skills, Proactive Attitude

ASSUMPTION: GroupM's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads (formerly AdWords)
• Facebook Ads Manager
• LinkedIn Campaign Manager
• Microsoft Excel and PowerPoint
• Web analytics platforms (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Excellence
• Diversity & Inclusion

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate collaboration and teamwork in your previous roles?
• Can you provide an example of a time when you drove innovation or found a creative solution to a problem?
• How do you ensure the integrity of your work, even under tight deadlines or pressure?

ASSUMPTION: GroupM values candidates who demonstrate strong collaboration, innovation, integrity, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
• Working with tight deadlines and adapting to changing client priorities
• Keeping up with industry trends and new platforms in the fast-paced digital advertising landscape
• Collaborating effectively with diverse teams, including client service teams and other internal departments

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role is similar to a Digital Campaign Manager or Paid Media Specialist position in other advertising agencies or media companies
• However, GroupM's global presence and scale may offer additional opportunities for international collaboration and exposure to diverse clients and industries
• Career progression in this role could lead to a Digital Manager or similar leadership position, with responsibilities for strategic planning and team management

ASSUMPTION: While this role shares similarities with other digital campaign management positions, GroupM's global scale and focus on innovation set it apart in the industry.

📝 Sample Projects

• Managing a large-scale paid search campaign for an e-commerce client, optimizing performance and driving sales growth
• Collaborating with the creative team to develop and execute a targeted social media advertising campaign for a brand launch
• Analyzing campaign performance data to identify trends and optimize future campaigns, improving return on ad spend (ROAS)

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does GroupM support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does GroupM foster a culture of innovation and continuous learning?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, while also gathering valuable information to inform their decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful paid media campaigns or projects to discuss during the interview
• Research GroupM and the advertising industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.