SENIOR DIGITAL CONTENT ADVISOR

📌 Core Information

🔹 Job Title: SENIOR DIGITAL CONTENT ADVISOR

🔹 Company: City of Toronto

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Temporary Vacancy (12 Months)

🔹 Category: Communications & Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital content strategies
• Collaborating with stakeholders to create user-centric content
• Managing web content and ensuring accessibility standards
• Providing mentorship and training to staff
• Analyzing data and user feedback to inform content decisions

ASSUMPTION: This role requires a high level of collaboration and project management skills to balance multiple priorities and deadlines.

📋 Key Responsibilities

✅ Implements detailed plans and recommends policies/procedures regarding program-specific requirements

✅ Conducts research into assigned area ensuring that such research takes into account developments within the field, corporate policies and practices, legislation and initiatives by other levels of government

✅ Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations

✅ Oversees the delivery of strategic communications services for sensitive, high profile and contentious matters

✅ Collaborates with divisional management to review, develop and consult on web pages and other digital content, ensuring content and messaging is clear, action-oriented, citizen-centric and service-focused

✅ Contributes to and applies web content, design, usability and accessibility standards and policies to promote consistency, a positive user experience and a strong and unified City of Toronto brand

✅ Mentors and coaches staff, and delivers workshops and training related to standards, guidelines and best practices for content design and presentation

✅ Analyzes and evaluates evidence, data, user feedback and research to focus on user needs and experience, making City information and services easier to find, understand and access

✅ Works with business units across divisions to coordinate web content and manage corporate web pages, interpreting research, user feedback and analytics to assess web content from an end user perspective, and make content decisions

✅ Provides direction on the appropriate digital solutions and approaches to meet the needs of users across a variety of channels

✅ Applies strategic thinking to determine how to provide the best service for the end user

✅ Communicates, influences and builds consensus among a variety of stakeholders with competing priorities through regular dialogue and consultation, while considering user needs

✅ Researches, develops and implements strategies for corporate initiatives and recommends guidelines and strategies regarding the effective use of social media and digital channels

ASSUMPTION: This role requires a high level of adaptability and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Post-secondary education in a discipline pertinent to the job function (communications, public relations, digital marketing, journalism, digital media)

Experience: Extensive experience in planning, developing, implementing, and evaluating complex digital and social media communication initiatives and strategies to enhance communication and engagement opportunities

Required Skills:

• Proven experience creating and advising on digital content that is actionable, accessible, usable and engaging
• Considerable experience using data and evidence to make decisions and explaining and presenting decision-making to senior level interested parties
• Excellent organizational and project management skills, and attention to detail, with the ability to prioritize and manage projects and workload under tight timelines and competing deadlines
• Knowledge of user experience principles and experience with user testing
• Ability to develop and implement web content and design standards and guidelines
• Comprehensive knowledge of social media and digital best practices and trends across a variety of platforms, as well as the ability to develop strategies, processes, guidelines and resources to support appropriate, optimized and effective content and use
• Knowledge of accessibility legislation and requirements, and techniques to reach diverse audiences
• Well-developed interpersonal and communication skills with a proven ability to influence and build collaborative relationships across a broad spectrum of interested parties, including the ability to negotiate and achieve consensus

Preferred Skills:

• Prior experience supervising and mentoring staff
• Knowledge of web and social media management systems and techniques; Hootsuite, WordPress, SEO, Oracle Infinity, HTML and CSS

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and platforms is likely expected for this role.

💰 Compensation & Benefits

Salary Range: CAD 103,431.00 - CAD 141,247.00, Target Hiring Zone: CAD 103,431.00 to CAD 122,339.00

Benefits:

• Comprehensive benefits package
• Pension plan
• Employee and family assistance programs

Working Hours: Monday to Friday, 35 hours per week

ASSUMPTION: The salary range provided is inclusive of the target hiring zone, indicating that the City of Toronto is targeting candidates with mid-level experience for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Government Administration

Company Size: 10,001+ employees (Large organization with extensive resources and complex structures)

Founded: The City of Toronto was founded in 1834 and has a rich history of public service and community engagement

Company Description:

• Dedicated to fostering a positive and progressive workplace culture
• Committed to building a workforce that reflects the citizens it serves
• Strives to build a high performing public service with strong and effective leaders
• Consistently places at the top of international rankings due to investments championed by its government, residents and businesses

Company Specialties:

• Municipal Government

Company Website: http://www.toronto.ca

ASSUMPTION: The City of Toronto is a large, complex organization with a wide range of departments and services, requiring employees to possess strong communication and project management skills to navigate its structures effectively.

📊 Role Analysis

Career Level: Senior level role with significant responsibility and influence

Reporting Structure: Reports to the Manager, Digital Engagement

Work Arrangement: Hybrid work arrangement with 3 days on-site per week

Growth Opportunities:

• Potential to advance to management or senior leadership roles within the City of Toronto
• Opportunities to gain experience in a large, complex organization with diverse departments and services
• Chance to work on high-profile, contentious matters with significant City-wide implications

ASSUMPTION: This role offers significant growth potential for the right candidate, given the size and complexity of the organization.

🌍 Location & Work Environment

Office Type: Hybrid work environment with a mix of on-site and remote work

Office Location(s): City Hall, 100 Queen St. W. Toronto, ON M5H 2N2

Geographic Context:

• Toronto is the most populous city in Canada and the fourth largest city in North America
• Diverse and multicultural city with a rich arts, culture, and food scene
• Strong job market with opportunities in various industries

Work Schedule: Monday to Friday, 35 hours per week

ASSUMPTION: The hybrid work environment offers flexibility while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or panel
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication and presentation skills
• Project management and organizational skills
• Digital content creation and strategy development
• Understanding of user experience principles and user testing
• Ability to work collaboratively and build consensus

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the City of Toronto's mission and values
• Prepare examples of your digital content work and be ready to discuss your approach to user-centric design
• Research the City of Toronto's recent projects and initiatives to show your interest and engagement

ATS Keywords: Digital Content Development, Project Management, User Experience, Social Media Strategies, Web Information Architecture, Research and Analytics, Content Design, Mentoring, Stakeholder Engagement, Budget Management, Accessibility Standards, Communication Skills, Data Analysis, Content Strategy, Digital Marketing, Collaboration

ASSUMPTION: The City of Toronto's ATS system is likely to prioritize candidates who demonstrate a strong fit with the required skills and qualifications, as well as those who can articulate their understanding of the City's mission and values.

🛠️ Tools & Technologies

• Hootsuite
• WordPress
• SEO
• Oracle Infinity
• HTML and CSS

ASSUMPTION: Proficiency in these tools and technologies is likely required for this role, given the focus on digital content development and management.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Integrity
• Diversity and Inclusion
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Customer-centric and committed to exceptional service

Self-Assessment Questions:

• How do you approach working with diverse stakeholders with competing priorities?
• Can you provide an example of a time when you had to manage a complex digital project with tight timelines and competing deadlines?
• How do you ensure that your digital content is accessible and inclusive for a diverse audience?

ASSUMPTION: The City of Toronto values candidates who can demonstrate a strong fit with their core values and work style, as well as those who can articulate their approach to working with diverse stakeholders and managing complex projects.

⚠️ Potential Challenges

• Navigating a large, complex organization with multiple departments and services
• Managing competing priorities and tight deadlines
• Working with sensitive, high-profile, and contentious matters
• Adapting to changes in government policies and initiatives

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to navigate effectively.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Content Strategist in a private sector company, but with a focus on public sector communication and engagement
• Unlike private sector roles, this position involves working with confidential and legal matters, requiring a high level of discretion and sensitivity
• Career progression in this role may differ from that in the private sector, with opportunities for advancement within the City of Toronto's organizational structure

ASSUMPTION: This role offers unique challenges and opportunities specific to the public sector, requiring candidates to possess strong communication and project management skills tailored to this environment.

📝 Sample Projects

• Developing a comprehensive digital content strategy for a major City of Toronto initiative
• Managing a team to create and implement user-centric content for a high-profile City website redesign
• Collaborating with stakeholders to create and deliver digital content for a City-wide event or campaign

ASSUMPTION: These projects require a strong understanding of digital content best practices, user experience principles, and the ability to manage complex projects with multiple stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe a recent digital content project that the City of Toronto has undertaken, and how it aligned with the organization's goals and objectives?
• How does the City of Toronto approach user experience research and testing, and how do you plan to incorporate these findings into your work?
• Can you provide an example of a time when you had to manage a project with a tight deadline and competing priorities, and how you ensured the successful delivery of the project?
• How does the City of Toronto support the professional development and growth of its employees, particularly in the area of digital content and communication?
• Can you describe the City of Toronto's approach to accessibility and inclusivity in digital content, and how you plan to ensure that your work aligns with these principles?

ASSUMPTION: These questions are designed to help you understand the City of Toronto's approach to digital content and communication, as well as the organization's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the City of Toronto's job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your understanding of the City of Toronto's mission and values
• Prepare examples of your digital content work and be ready to discuss your approach to user-centric design
• Research the City of Toronto's recent projects and initiatives to show your interest and engagement
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.