Senior Digital Content Manager

📌 Core Information

🔹 Job Title: Senior Digital Content Manager

🔹 Company: The Premier League

🔹 Location: London, UK

🔹 Job Type: Full-Time

🔹 Category: Digital Media

🔹 Date Posted: 10 June 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and delivering a new direction for the Premier League’s digital content strategy
• Leading a team to produce high-impact, story-centric content across all Premier League outputs
• Collaborating with colleagues across the digital team to drive a strong network effect
• Harnessing new technology and changing consumption patterns to engage new audiences

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital content and the media ecosystem.

📋 Key Responsibilities

✅ Contribute to the overall Premier League digital strategy, focusing on creative vision and quality

✅ Define and communicate the editorial vision and overarching direction to stakeholders and the core editorial team

✅ Lead a small but expert team, motivating others to do their best work and embedding new workflows to develop talent

✅ Commission content based on clear analysis of target audience needs and apply insight to drive evaluation and innovation

✅ Co-lead in developing and sustaining an invigorated team of contributors and experts to uplift the Premier League’s overall output

✅ Demonstrate editorial judgement, manage editorial and operational staff, and understand digital publishing and SEO best practices

ASSUMPTION: This role involves working in a fast-paced, always-on environment, requiring adaptability and strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field

Experience: Substantial experience (10+ years) in journalism and story-centric production for digital platforms and channels, with proven visionary leadership in the media ecosystem

Required Skills:

• Ability to define and clearly communicate an innovative and inspiring editorial vision

• Proven experience in successfully setting out and delivering a clear long-term creative vision

• Comprehensive understanding of the competitive landscape, including wider industry trends and creative movements

• Proven ability to drive content that connects with all audiences and reaches new ones in a multi-genre ecosystem

• Demonstrable experience in commissioning, production, and distribution within a newsroom-style setting

• Strong record of creative innovation and curiosity, embracing modern approaches and technological advances to creativity and distribution

• Experience of managing multiple outputs and mediums, including vertical video and audio

• Proven and demonstrable people leadership skills

• Exceptional communication skills

• Strong online experience and digital journalism skills, understanding of digital content, SEO, and making content for different audiences

• Collaborative and open-minded team player with the confidence to deal with senior internal and external figures

• Excellent and adaptable writing ability and presenting skills

• Meticulous attention to detail

Preferred Skills:

• Fluency in additional languages

• Experience working in a sports organization

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative vision, leadership, and ability to deliver high-quality content in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Digital Content Manager role in London)

Benefits:

• Competitive pension scheme

• Private medical insurance

• Life assurance

• Income protection

• Employee assistance programme

• 25 days' annual leave (plus bank holidays)

• Flexible working arrangements

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Premier League is the top tier of the English football league system, featuring 20 clubs. It is one of the most-watched sports leagues in the world, with a significant global following.

Company Size: The Premier League has around 36 employees, making it a mid-sized organization with a close-knit team.

Founded: The Premier League was founded in 1992 and has since grown into one of the most prestigious and lucrative football leagues globally.

Company Description:

• The Premier League is responsible for organizing and managing the top tier of the English football league system

• It is committed to growing the competition, increasing its reach and engagement worldwide

• The league is dedicated to promoting the game at all levels, from grassroots to the professional game

Company Specialties:

• Football league organization and management

• Global sports marketing and broadcasting

• Community engagement and charitable initiatives

Company Website: https://www.premierleague.com/

ASSUMPTION: The Premier League is a high-profile organization with a strong brand and global influence. Working here offers the opportunity to be part of a prestigious sports organization with a significant impact on the world of football.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and contribute to the overall digital strategy of the Premier League.

Reporting Structure: The Senior Digital Content Manager will report directly to the Head of Digital and work closely with other digital team members and stakeholders across the organization.

Work Arrangement: This role is on-site, based at the Premier League's headquarters in London. However, there may be flexibility for remote work on occasion.

Growth Opportunities:

• Progression to a Head of Digital or similar leadership role within the organization

• Expanding the team and taking on additional responsibilities as the role evolves

• Gaining experience working in a high-profile sports organization and developing a strong professional network

ASSUMPTION: This role offers significant growth potential, both within the digital team and across the wider organization. Successful candidates will have the opportunity to make a real impact on the Premier League's digital presence and grow their career alongside the league's continued success.

🌍 Location & Work Environment

Office Type: The Premier League's headquarters is a modern, professional office environment with state-of-the-art facilities.

Office Location(s): The Premier League's headquarters is located in London, with additional offices in other major cities in the UK and around the world.

Geographic Context:

• London is a global hub for sports, media, and entertainment, offering a vibrant and dynamic work environment

• The city is home to numerous sports organizations, broadcasters, and digital media companies, providing ample opportunities for networking and collaboration

• London offers a high standard of living, with a wide range of cultural, recreational, and leisure activities available

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed to meet deadlines and cover events.

ASSUMPTION: Working in London offers candidates the opportunity to be part of a dynamic and fast-paced work environment, with access to a wide range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission

• Phone or video screening with the HR team

• First-round interview with the Head of Digital and a member of the digital team

• Second-round interview with senior stakeholders, including the Director of Marketing and Communications

• Final-stage assessment, which may include a presentation or task to demonstrate the candidate's skills and fit for the role

Key Assessment Areas:

• Candidates' understanding of the Premier League's digital content strategy and their vision for its future

• Leadership and team management skills, including the ability to motivate and develop talent

• Creative vision and editorial judgement, with a strong portfolio showcasing relevant experience

• Communication and collaboration skills, with the ability to work effectively with stakeholders across the organization

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role

• Demonstrate your understanding of the Premier League's digital content strategy and your vision for its future

• Prepare examples of your creative vision and editorial judgement, showcasing your ability to deliver high-quality content in a fast-paced environment

• Research the Premier League's organization, values, and culture to ensure a strong fit and alignment with your personal goals and work style

ATS Keywords: Digital content strategy, editorial vision, team leadership, creative innovation, digital publishing, SEO, audience analysis, content commissioning, collaboration, communication skills

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, leadership skills, and creative vision. Successful candidates will demonstrate a deep understanding of the Premier League's digital content strategy and a clear vision for its future.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, WordPress)

• Social media platforms (e.g., Twitter, Facebook, Instagram)

• Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro)

• Audio editing and production software (e.g., Adobe Audition, Pro Tools)

• SEO tools (e.g., Google Search Console, SEMrush)

• Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Candidates should have experience working with a range of digital content creation, management, and analytics tools, as well as a strong understanding of SEO best practices.

👔 Cultural Fit Considerations

Company Values:

• Integrity

• Innovation

• Inclusion

• Excellence

• Accountability

Work Style:

• Collaborative and team-oriented

• Fast-paced and dynamic

• Results-driven and focused on continuous improvement

• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with the Premier League's values, particularly in the context of this role?

• How comfortable are you working in a fast-paced, always-on environment, and how do you manage your workload and priorities accordingly?

• How do you approach collaboration and teamwork, particularly when working with diverse stakeholders across an organization?

ASSUMPTION: The Premier League values a strong, inclusive, and collaborative work culture, with a focus on innovation, excellence, and accountability. Successful candidates will demonstrate a strong fit with these values and a willingness to embrace the league's dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing a small but expert team, motivating others to do their best work, and embedding new workflows to develop talent

• Balancing the need for high-quality content with the demands of a fast-paced, always-on environment

• Navigating the complex and evolving digital media landscape, with a constant need to adapt and innovate

• Working with a wide range of stakeholders across the organization, including senior figures and external partners

ASSUMPTION: This role presents a range of challenges, from team management and leadership to navigating a complex and evolving digital media landscape. Successful candidates will demonstrate strong leadership, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role differs from similar positions in other organizations in its focus on the digital content strategy for a high-profile sports league, with a global audience and significant commercial interests

• Industry-specific context: The sports industry is unique in its global reach, passionate fan bases, and high-stakes events, presenting both opportunities and challenges for digital content creation and distribution

• Career path comparison: This role offers the opportunity to lead a team and contribute to the overall digital strategy of a high-profile sports organization, with potential for progression to a Head of Digital or similar leadership role

ASSUMPTION: This role is unique in its focus on the digital content strategy for a high-profile sports league, with a global audience and significant commercial interests. Candidates should have a strong understanding of the sports industry and its digital media landscape to succeed in this role.

📝 Sample Projects

• Developing and implementing a new content strategy for the Premier League's digital channels, focusing on engaging new audiences and maximizing cut-through across all platforms

• Leading a team to produce high-quality, story-centric content for a major football event, such as the FA Cup Final or the Community Shield, with a global audience and significant commercial interests

• Collaborating with stakeholders across the organization to develop and deliver a cohesive and connected publishing strategy, integrating owned and operated channels and maximizing the network effect

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Digital Content Manager, from strategic planning and leadership to hands-on content creation and collaboration with stakeholders.

❓ Key Questions to Ask During Interview

• How does the Premier League plan to evolve its digital content strategy in the coming years, and what role will this position play in that evolution?

• What are the key priorities for the digital team in the first 90 days, and how can I contribute to driving progress in these areas?

• How does the Premier League support the professional development and growth of its employees, particularly in the digital team?

• What are the key challenges facing the digital team in the current media landscape, and how can this role help to address them?

• How does the Premier League foster a collaborative and inclusive work environment, and what steps are taken to ensure that all voices are heard and valued?

ASSUMPTION: These key questions help candidates to assess the fit of the role with their personal goals, work style, and career aspirations, as well as to gain a deeper understanding of the organization's priorities, challenges, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Premier League careers page, including your CV and a cover letter

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the Premier League's digital content strategy and your vision for its future

• Prepare examples of your creative vision and editorial judgement, showcasing your ability to deliver high-quality content in a fast-paced environment

• Research the Premier League's organization, values, and culture to ensure a strong fit and alignment with your personal goals and work style

• Follow up with the Premier League's HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.