📌 Core Information
🔹 Job Title: Senior Digital & Content Marketer
🔹 Company: Portland General Electric (PGE)
🔹 Location: Portland, Oregon
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site (Occasional travel may be required)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing the annual Digital Content Strategy
- Managing and optimizing digital and traditional advertising campaigns
- Collaborating with various teams to ensure content aligns with brand voice and marketing goals
- Analyzing campaign and content performance to provide actionable insights
- Working independently and as part of a team to achieve marketing objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in digital marketing and content creation, with a proven track record of driving results through data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement the annual Digital Content Strategy, refining and updating it quarterly and socializing it within the Marketing team and partners
✅ Manage and optimize digital and traditional advertising campaigns across various platforms, collaborating with Product Marketers, Customer Marketers, and the digital agency
✅ Support Marketers in campaign metrics reporting and analysis, acting as an SME for campaign metrics and analysis
✅ Develop and implement SEO strategies to improve organic search rankings and drive website and blog traffic, collaborating with design and development teams to ensure SEO best practices are properly implemented
✅ Conduct SEO keyword research and competitive analysis to identify opportunities for growth
✅ Develop strategies to test new approaches, monitor trends, and integrate best practices
✅ Monitor and analyze ad performance using Quantum Metric, Tableau, BrightEdge, and other platforms to provide actionable insights
✅ Report quarterly on digital marketing insights and best practices
✅ Execute and help develop/refine a comprehensive content strategy for digital channels, including PGE’s newsletters, mobile app, website, and blog
✅ Plan and manage the editorial calendar to ensure timely delivery of content
✅ Manage the development of engaging and high-quality content that aligns with the company's brand voice and marketing goals
✅ Collaborate on message strategy and review key content to ensure alignment with brand voice and message goals
✅ Integrate content strategies with overall marketing campaigns
✅ Monitor and analyze web, newsletter, and blog performance using Quantum Metric, Tableau, BrightEdge, and other platforms, providing actionable insights
✅ Analyze content performance and make data-driven recommendations for improvement
✅ Report quarterly on content strategy insights and best practices
ASSUMPTION: This role requires a strong understanding of digital marketing and content creation, with the ability to analyze data and make informed decisions to drive results. The ideal candidate will have experience in campaign management, SEO, and content strategy, with a proven track record of success in a similar role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Content, Journalism, Communications, Media Communications, or a related field
Experience: 3-5 years of experience in digital marketing and digital content creation
Required Skills:
- Proven track record working on successful digital marketing and social media advertising campaigns, including campaign execution, measurement, and reporting
- Experience developing and/or managing multi-channel editorial calendar with diverse stakeholders
- Strong writing and/or editing skills with a keen eye for detail
- Excellent project management and organizational skills
- Ability to work independently and as part of a team
Preferred Skills:
- Experience developing, creating, and/or managing content for organic social media
- Experience creating and/or editing digital video and digital still images for digital campaigns
- Proficiency using digital marketing tools such as Google Analytics, Google Ads, Ads Manager for social media platforms, and SEO software
- Experience with Quantum Metric, BrightEdge, Salesforce Marketing Cloud, Ceros, Creatopy, or Swiftype a plus
ASSUMPTION: The ideal candidate will have a strong background in digital marketing and content creation, with a proven track record of success in a similar role. They will be highly organized, with strong analytical skills and the ability to work independently and as part of a team.
💰 Compensation & Benefits
Salary Range: $89,175 - $148,625 per year (Actual total compensation, including a performance-based incentive bonus, is commensurate with experience, skills, qualifications, education, training, and internal equity)
Benefits:
- Comprehensive benefits package, including medical, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week), with occasional long hours and variable schedule as needed
ASSUMPTION: The salary range provided is based on PGE's compensation structure for this role. The actual salary offered will be determined based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities (Electricity, Transmission, Distribution, and Energy)
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 1889, with a rich history of powering lives and supporting communities in Oregon
Company Description:
- PGE is committed to representing social, economic, and environmental progress
- The company is dedicated to adapting to change and creating positive progress in its communities
- PGE is focused on energy transformation and a cleaner energy future
Company Specialties:
- Electricity transmission and distribution
- Energy efficiency and sustainability programs
- Renewable energy development and integration
Company Website: http://www.portlandgeneral.com
ASSUMPTION: PGE is a well-established company with a strong commitment to its customers, communities, and the environment. The company offers a comprehensive benefits package and opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (P3) with in-depth knowledge and experience in digital marketing and content creation
Reporting Structure: This role reports directly to the Senior Brand Strategist and works closely with various teams within the Marketing department, as well as external partners and agencies
Work Arrangement: On-site with occasional travel required (one to two times a month or less)
Growth Opportunities:
- Advancement within the Marketing department or other departments within PGE
- Expanding skills and expertise in digital marketing, content creation, and related fields
- Opportunities to work on high-impact projects and initiatives that drive business results
ASSUMPTION: This role offers significant opportunities for career growth and development within PGE. The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with a mix of open and private workspaces
Office Location(s): 121 SW Salmon Street, Portland, OR 97204, US
Geographic Context:
- Portland is a vibrant, multicultural city with a strong sense of community and a thriving arts and culture scene
- The city is known for its natural beauty, with easy access to outdoor recreation, including hiking, biking, and water activities
- Portland has a mild, Mediterranean climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours per week), with occasional long hours and variable schedule as needed
ASSUMPTION: Portland is an excellent place to live and work, with a high quality of life and numerous opportunities for personal and professional growth. The work environment at PGE is collaborative, inclusive, and focused on driving results through teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Specialist
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with senior leadership
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing and content creation skills and experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with PGE's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your digital marketing and content creation experience in detail, including specific campaigns, strategies, and results
- Demonstrate your ability to analyze data and make data-driven decisions
- Showcase your strong communication and collaboration skills, with examples of successful team projects or initiatives
- Research PGE and the role thoroughly, and be prepared to discuss how your background and skills make you a strong fit for the company and the position
ATS Keywords: Digital Marketing, Content Strategy, SEO, Campaign Management, Analytics, Project Management, Writing, Editing, Social Media, Advertising, Collaboration, Data Analysis, Creative Development, Communication, Problem Solving, Organizational Skills, Marketing, Brand Strategy, Brand Management, Digital Content, Digital Marketing Strategy
ASSUMPTION: The interview process at PGE is designed to assess the candidate's skills, experience, and cultural fit for the role. The ideal candidate will be proactive, results-driven, and able to work effectively in a collaborative team environment.
🛠️ Tools & Technologies
- Quantum Metric
- Tableau
- BrightEdge
- Salesforce Marketing Cloud
- Ceros
- Creatopy
- Swiftype
- Google Analytics
- Google Ads
- Ads Manager for social media platforms
- SEO software
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong preference for candidates with experience using Quantum Metric, BrightEdge, Salesforce Marketing Cloud, Ceros, Creatopy, or Swiftype.
👔 Cultural Fit Considerations
Company Values:
- Safety: We prioritize the safety of our employees, customers, and communities
- Integrity: We act with honesty and transparency in all our interactions
- Excellence: We strive for excellence in all that we do
- Sustainability: We are committed to sustainable business practices and a cleaner energy future
- Community: We support and invest in our communities
Work Style:
- Collaborative: We work together to achieve our goals
- Inclusive: We value diversity and foster an inclusive work environment
- Adaptable: We embrace change and continuously improve our processes and practices
- Customer-focused: We prioritize the needs and expectations of our customers
Self-Assessment Questions:
- How do you align with PGE's commitment to safety, integrity, excellence, sustainability, and community?
- Describe a time when you had to adapt to significant change in a professional setting. How did you approach the situation, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you ensure that your content aligns with a company's brand voice and messaging guidelines?
ASSUMPTION: The ideal candidate will be strongly aligned with PGE's values and work style, with a proven track record of success in a similar role. They will be adaptable, collaborative, and customer-focused, with a strong commitment to safety, integrity, excellence, sustainability, and community.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to change and new technologies in the digital marketing landscape
- Collaborating effectively with various teams and external partners
- Analyzing and interpreting data to make informed decisions
- Working in a highly regulated industry with strict safety and compliance requirements
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to manage multiple priorities and deadlines in a fast-paced environment. They will be comfortable working in a highly regulated industry and have strong analytical and problem-solving skills.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Content Marketing Manager position, but with a stronger focus on strategy and campaign management
- Compared to other marketing roles, this position requires a higher level of analytical and data-driven decision-making skills
- Career progression in this role could lead to a Senior Marketing Manager or Director of Marketing position
ASSUMPTION: The ideal candidate will have experience in a similar role or a related field, with a strong understanding of digital marketing and content creation strategies and best practices.
📝 Sample Projects
- Developing and implementing a comprehensive digital content strategy for a major energy company, including SEO optimization and content performance analysis
- Managing and optimizing digital advertising campaigns across multiple channels, with a focus on improving ROI and driving customer engagement
- Collaborating with cross-functional teams to create and execute integrated marketing campaigns, including content development, advertising, and event planning
ASSUMPTION: The ideal candidate will have experience working on similar projects, with a proven track record of success in driving results through data-driven decision making and strategic planning.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how does this role contribute to addressing them?
- How does this role collaborate with other departments within PGE, such as Product Marketing, Customer Marketing, and Sales?
- What opportunities are there for professional growth and development within the Marketing department and PGE as a whole?
- How does PGE support work-life balance for its employees, particularly in a role that may require occasional long hours and a variable schedule?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: The ideal candidate will be proactive, inquisitive, and eager to understand the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://portlandgeneral.wd5.myworkdayjobs.com/pgn/job/Portland-Oregon/Senior-Digital---Content-Marketer_R7180-1
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your phone or video screen by researching PGE and the role, and practicing your responses to common interview questions
- If selected for an in-depth interview, be prepared to discuss your digital marketing and content creation experience in detail, including specific campaigns, strategies, and results
- Follow up with the Talent Acquisition Specialist after your interview to express your interest in the role and ask any remaining questions
- If you receive a job offer, carefully review the details and benefits package, and negotiate as appropriate
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
