πΉ Job Title: Senior Digital & Content Marketer
πΉ Company: Portland General Electric (PGE)
πΉ Location: Portland, Oregon
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: May 27, 2025
πΉ Experience Level: Mid-Senior level (3-5 years)
πΉ Remote Status: On-site (Occasional travel may be required)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in digital marketing and content creation, with a proven track record of driving results through data-driven decision making.
β Develop and implement the annual Digital Content Strategy, refining and updating it quarterly and socializing it within the Marketing team and partners
β Manage and optimize digital and traditional advertising campaigns across various platforms, collaborating with Product Marketers, Customer Marketers, and the digital agency
β Support Marketers in campaign metrics reporting and analysis, acting as an SME for campaign metrics and analysis
β Develop and implement SEO strategies to improve organic search rankings and drive website and blog traffic, collaborating with design and development teams to ensure SEO best practices are properly implemented
β Conduct SEO keyword research and competitive analysis to identify opportunities for growth
β Develop strategies to test new approaches, monitor trends, and integrate best practices
β Monitor and analyze ad performance using Quantum Metric, Tableau, BrightEdge, and other platforms to provide actionable insights
β Report quarterly on digital marketing insights and best practices
β Execute and help develop/refine a comprehensive content strategy for digital channels, including PGEβs newsletters, mobile app, website, and blog
β Plan and manage the editorial calendar to ensure timely delivery of content
β Manage the development of engaging and high-quality content that aligns with the company's brand voice and marketing goals
β Collaborate on message strategy and review key content to ensure alignment with brand voice and message goals
β Integrate content strategies with overall marketing campaigns
β Monitor and analyze web, newsletter, and blog performance using Quantum Metric, Tableau, BrightEdge, and other platforms, providing actionable insights
β Analyze content performance and make data-driven recommendations for improvement
β Report quarterly on content strategy insights and best practices
ASSUMPTION: This role requires a strong understanding of digital marketing and content creation, with the ability to analyze data and make informed decisions to drive results. The ideal candidate will have experience in campaign management, SEO, and content strategy, with a proven track record of success in a similar role.
Education: Bachelor's degree in Marketing, Digital Content, Journalism, Communications, Media Communications, or a related field
Experience: 3-5 years of experience in digital marketing and digital content creation
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in digital marketing and content creation, with a proven track record of success in a similar role. They will be highly organized, with strong analytical skills and the ability to work independently and as part of a team.
Salary Range: $89,175 - $148,625 per year (Actual total compensation, including a performance-based incentive bonus, is commensurate with experience, skills, qualifications, education, training, and internal equity)
Benefits:
Working Hours: Full-time (40 hours per week), with occasional long hours and variable schedule as needed
ASSUMPTION: The salary range provided is based on PGE's compensation structure for this role. The actual salary offered will be determined based on the candidate's experience, skills, and qualifications.
Industry: Utilities (Electricity, Transmission, Distribution, and Energy)
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 1889, with a rich history of powering lives and supporting communities in Oregon
Company Description:
Company Specialties:
Company Website: http://www.portlandgeneral.com
ASSUMPTION: PGE is a well-established company with a strong commitment to its customers, communities, and the environment. The company offers a comprehensive benefits package and opportunities for professional growth and development.
Career Level: Mid-Senior level (P3) with in-depth knowledge and experience in digital marketing and content creation
Reporting Structure: This role reports directly to the Senior Brand Strategist and works closely with various teams within the Marketing department, as well as external partners and agencies
Work Arrangement: On-site with occasional travel required (one to two times a month or less)
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within PGE. The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities.
Office Type: Modern, collaborative office environment with a mix of open and private workspaces
Office Location(s): 121 SW Salmon Street, Portland, OR 97204, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with occasional long hours and variable schedule as needed
ASSUMPTION: Portland is an excellent place to live and work, with a high quality of life and numerous opportunities for personal and professional growth. The work environment at PGE is collaborative, inclusive, and focused on driving results through teamwork and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Content Strategy, SEO, Campaign Management, Analytics, Project Management, Writing, Editing, Social Media, Advertising, Collaboration, Data Analysis, Creative Development, Communication, Problem Solving, Organizational Skills, Marketing, Brand Strategy, Brand Management, Digital Content, Digital Marketing Strategy
ASSUMPTION: The interview process at PGE is designed to assess the candidate's skills, experience, and cultural fit for the role. The ideal candidate will be proactive, results-driven, and able to work effectively in a collaborative team environment.
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong preference for candidates with experience using Quantum Metric, BrightEdge, Salesforce Marketing Cloud, Ceros, Creatopy, or Swiftype.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be strongly aligned with PGE's values and work style, with a proven track record of success in a similar role. They will be adaptable, collaborative, and customer-focused, with a strong commitment to safety, integrity, excellence, sustainability, and community.
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to manage multiple priorities and deadlines in a fast-paced environment. They will be comfortable working in a highly regulated industry and have strong analytical and problem-solving skills.
ASSUMPTION: The ideal candidate will have experience in a similar role or a related field, with a strong understanding of digital marketing and content creation strategies and best practices.
ASSUMPTION: The ideal candidate will have experience working on similar projects, with a proven track record of success in driving results through data-driven decision making and strategic planning.
ASSUMPTION: The ideal candidate will be proactive, inquisitive, and eager to understand the role's priorities, challenges, and opportunities for growth and development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.