Senior Digital Copywriter - FTC 9 months

📌 Core Information

🔹 Job Title: Senior Digital Copywriter - FTC 9 months

🔹 Company: Pharmacy2U

🔹 Location: Leeds, LS15 (with hybrid working after completion of training)

🔹 Job Type: Full-time, Fixed-term contract

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Crafting patient communications to support marketing objectives
• Ensuring brand consistency across all channels
• Managing a team and overseeing copy approval processes
• Creating compelling content for various digital platforms

ASSUMPTION: This role requires a balance of creative and managerial skills, with a strong focus on digital platforms and patient-centric communication.

📋 Key Responsibilities

✅ Respond to briefs for CRM, digital patient journeys, web, paid media, social, and print

✅ Support campaign-led activity such as product launches and new business acquisitions

✅ Work closely with the Creative Lead to manage brand team deliverables for paid, earned, and owned channels

✅ Line management responsibilities – managing workload, carrying out monthly 121s, bi-annual reviews, and supporting professional development

✅ Support brief owners to ensure all copy is approved by clinical and compliance teams where relevant

✅ Create compelling and persuasive content across diverse digital platforms

✅ Keep abreast of industry trends and evolving SEO algorithms

✅ Collaborate with the marketing team to generate and implement content strategies aligned with campaign goals

ASSUMPTION: This role involves a mix of creative writing, project management, and team leadership, with a strong emphasis on digital platforms and patient communication.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Marketing) or equivalent experience

Experience: Extensive experience (5-10 years) in a copywriting/copy management role, with a strong understanding of SEO and digital marketing

Required Skills:

• Expertise in writing in plain English and articulating its importance
• Strong attention to detail and ability to review and amend copy for various channels
• Proficient in all Microsoft Office applications
• Experience in a highly regulated industry such as healthcare, financial services, or energy sector (beneficial)
• Ability to engage and coordinate trusted freelance content support for large projects

Preferred Skills:

• CMS experience (Storyblok, WordPress, or similar)
• Knowledge of the pharmaceutical industry

ASSUMPTION: Candidates should have a strong background in copywriting, with a focus on digital platforms and regulated industries. Familiarity with CMS tools and the pharmaceutical industry is beneficial but not required.

💰 Compensation & Benefits

Salary Range: £35,000 - £40,000 per annum pro rata DOE

Benefits:

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via blue light card and benefits schemes)
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD, etc.)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & exclusive offers at The Springs, Leeds
• 25% discount & health & beauty purchases
• 25% discount on Pharmacy2U private online doctor services

Working Hours: Monday – Friday, 37.5 hours per week

ASSUMPTION: The salary range is provided as a guide, and the final offer may vary based on the candidate's experience and skills. The benefits package is extensive and designed to support employees' wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmacy2U is the UK's largest digital healthcare provider, specializing in online pharmacy services, NHS repeat prescriptions, private prescriptions, and an online doctor service.

Company Size: Pharmacy2U has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Pharmacy2U was founded in 1999, with over 25 years of experience in the digital healthcare sector.

Company Description:

• Pharmacy2U is a market leader in the pharmacy world, helping over 1.4 million patients manage their NHS prescriptions from request through to delivery.
• The company is committed to being a world-leading, patient-centric digital healthcare provider, with a focus on colleague experience and positive working environments.
• Pharmacy2U is certified as a Great Place to Work, prioritizing colleague experience and development.

Company Specialties:

• NHS Repeat Prescriptions
• Private Prescriptions
• Online Doctor Service

Company Website: Pharmacy2U

ASSUMPTION: Pharmacy2U's focus on digital healthcare and patient-centric communication makes it an ideal fit for a Senior Digital Copywriter with experience in regulated industries and digital marketing.

📊 Role Analysis

Career Level: This role is suitable for an experienced copywriter looking to take the next step in their career, with opportunities for growth and development within the marketing team.

Reporting Structure: The Senior Digital Copywriter will report directly to the Head of Brand and manage a team of copywriters.

Work Arrangement: This role is offered on a hybrid basis, with 3 days in the office and 2 days working remotely after the completion of training.

Growth Opportunities:

• Progression within the marketing team, such as taking on additional responsibilities or moving into a management role
• Expanding skills and knowledge in digital healthcare and patient communication
• Potential opportunities to work on high-profile campaigns and projects

ASSUMPTION: This role offers a unique opportunity for an experienced copywriter to grow within a dynamic and expanding digital healthcare company, with a focus on patient-centric communication and brand management.

🌍 Location & Work Environment

Office Type: Pharmacy2U's headquarters is located in Leeds, with a modern and collaborative work environment.

Office Location(s): Park Approach, Pharmacy2U, Lumina, Leeds, England LS15 8GB, GB

Geographic Context:

• Leeds is a vibrant city in the north of England, with a rich cultural scene and a thriving digital industry.
• The office is located in the LS15 postcode area, with easy access to public transportation and nearby amenities.
• The hybrid work arrangement allows for flexibility and a better work-life balance.

Work Schedule: The working hours are Monday – Friday, 37.5 hours per week, with a flexible approach to remote work.

ASSUMPTION: The hybrid work arrangement and modern office environment at Pharmacy2U provide a supportive and flexible work environment for the Senior Digital Copywriter.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• First-round interview with the Head of Brand and a member of the marketing team
• Second-round interview with the Head of Marketing and a panel of team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Creativity and writing skills
• Understanding of SEO and digital marketing
• Ability to manage a team and oversee copy approval processes
• Alignment with Pharmacy2U's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous work, demonstrating your ability to create compelling and persuasive content for various digital platforms
• Demonstrate your understanding of Pharmacy2U's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Senior Digital Copywriter, FTC, 9 months, Hybrid, Leeds, Marketing, Brand Management, Patient Communication, Digital Platforms, SEO, CMS, Team Management, Campaign Support

ASSUMPTION: The application process for this role is designed to assess the candidate's creative and managerial skills, as well as their understanding of digital marketing and patient-centric communication.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CMS tools (Storyblok, WordPress, or similar)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Senior Digital Copywriter will be expected to have proficiency in Microsoft Office Suite and CMS tools, with a strong understanding of SEO and project management principles.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced environment
• Focus on digital healthcare and patient communication
• Opportunities for growth and development
• Hybrid work arrangement with a flexible approach to remote work

Self-Assessment Questions:

• Do you have a strong understanding of SEO and digital marketing principles?
• Are you comfortable managing a team and overseeing copy approval processes?
• Do you thrive in a dynamic and collaborative work environment, with a focus on patient-centric communication?
• Are you comfortable working in a hybrid setting, with a balance of in-office and remote work?

ASSUMPTION: Pharmacy2U values a patient-centric, innovative, and collaborative work environment, with a focus on digital healthcare and patient communication. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a team and overseeing copy approval processes may require strong organizational and leadership skills
• Keeping up with industry trends and evolving SEO algorithms may demand continuous learning and adaptation
• Working in a highly regulated industry such as healthcare may require additional attention to detail and compliance
• The hybrid work arrangement may present challenges in maintaining work-life balance and communication with team members

ASSUMPTION: The Senior Digital Copywriter should be prepared to face challenges related to team management, industry trends, regulatory compliance, and work-life balance in a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other copywriting positions in its focus on digital platforms and patient-centric communication, as well as its requirement for team management and copy approval oversight
• Pharmacy2U's industry-specific context requires a strong understanding of digital healthcare and patient communication
• Career progression in this role may involve moving into a management position or expanding skills and knowledge in digital healthcare

ASSUMPTION: This role offers a unique opportunity for an experienced copywriter to grow within a dynamic and expanding digital healthcare company, with a focus on patient-centric communication and brand management.

📝 Sample Projects

• Developing patient communication materials for a new product launch, including CRM, digital patient journeys, web, paid media, social, and print channels
• Creating compelling and persuasive content for various digital platforms, such as the Pharmacy2U website, online doctor service, and patient portals
• Managing a team to create and implement content strategies aligned with campaign goals, ensuring brand consistency and adherence to clinical and compliance guidelines

ASSUMPTION: These sample projects demonstrate the Senior Digital Copywriter's responsibilities in crafting patient communications, managing a team, and ensuring brand consistency across various digital platforms and channels.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the Senior Digital Copywriter role fits within it?
• What are the key priorities for the first 90 days in this role?
• How does Pharmacy2U support the professional development and growth of its employees?
• What are the most challenging aspects of working in a highly regulated industry such as healthcare, and how does Pharmacy2U address these challenges?
• How does the hybrid work arrangement support work-life balance and collaboration within the team?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, company culture, and work environment, as well as their ability to address potential challenges and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, demonstrating your ability to create compelling and persuasive content for various digital platforms
• Demonstrate your understanding of Pharmacy2U's mission and values, and how your skills and experience align with the company's goals
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.