π Core Information
πΉ Job Title: Senior Digital Marketer
πΉ Company: Common Thread Collective
πΉ Location: Skopje, North Macedonia
πΉ Job Type: Full-Time, Remote
πΉ Category: Advertising Services
πΉ Date Posted: May 30, 2025
πΉ Experience Level: 2-5 years
π Job Overview
Key aspects of this role include:
1. Strategic Planning: Develop accurate forecasts and execute high-level strategies to drive business growth for clients.
2. Client Communication: Engage with clients, maintain clear communication about performance, and ensure alignment with strategic goals.
3. Data Analysis: Leverage data to inform decision-making and optimize marketing strategies.
4. Media Acquisition: Manage media buying and ensure optimal return on ad spend (ROAS).
5. Team Collaboration: Work closely with cross-functional teams, including Google Strategists, Creative Strategists, and Email Strategists.
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and proficiency in data analysis. Candidates should be comfortable working remotely and managing multiple tasks independently.
π Key Responsibilities
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Forecasting & Strategy Development: Develop accurate growth forecasts and strategic plans using the Prophet system and other relevant tools.
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Client Management: Serve as the primary point of contact for clients, ensuring their needs are met and they are satisfied with the services provided.
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Media Buying & Optimization: Manage media budgets, optimize ad spend, and ensure campaigns deliver the desired results.
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Data Analysis & Reporting: Analyze campaign performance data, generate reports, and provide insights to inform decision-making.
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Team Leadership & Collaboration: Lead and collaborate with cross-functional teams to ensure projects are delivered on time and to the required standard.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively.
π― Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
Experience:
- Proven experience (2-5 years) in digital marketing, with a strong focus on data analysis and strategic planning.
Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets, Excel, SQL)
- Strong communication and presentation skills
- Excellent organizational skills and attention to detail
- Proven ability to work independently and manage multiple tasks
- Familiarity with e-commerce platforms and marketing tools (e.g., Google Ads, Facebook Ads, Shopify, Magento)
Preferred Skills:
- Experience with the Prophet system or similar forecasting tools
- Familiarity with the advertising industry and trends
- Knowledge of multiple languages (English proficiency required)
ASSUMPTION: Candidates should have a strong foundation in data analysis, marketing, and strategic planning. Previous experience in e-commerce or a related field is a plus.
π° Compensation & Benefits
Salary Range: The salary range for this position is $64,000 - $120,000 per year, depending on experience and performance. The first month's salary is $2,000, the second month's salary is $4,000, and the third month's average salary is $7,000 per month.
Benefits:
- Fully remote work arrangement with flexible scheduling
- Autonomy and clear expectations with regular 1:1 feedback sessions
- Measurable quality benchmarks for personal growth and recognition
- Opportunities for rapid career progression and mentorship
Working Hours: Full-time (40 hours per week)
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2012
Company Description: Common Thread Collective is an e-commerce growth agency helping DTC brands achieve profitable scale. They offer services in strategy, data, acquisition, and retention, with a focus on producing better financial outcomes for clients.
Company Specialties: Digital sales, digital marketing, digital advertising, content production, media buying, and growth marketing.
Company Website:
commonthreadco.com
ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on data-driven marketing strategies. They prioritize continuous learning and growth, making it an excellent fit for candidates seeking to expand their skills and advance their careers.
π Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program
Work Arrangement: Fully remote with flexible scheduling
Growth Opportunities:
- Clear path for progression to Senior Strategist within the first 12 months
- Regular performance reviews and feedback to support career development
- Opportunities to contribute to new tools and improvements within the company's system
ASSUMPTION: This role offers excellent growth potential for candidates eager to learn, improve, and advance their careers in a dynamic and supportive environment.
π Location & Work Environment
Office Type: Fully remote
Office Location(s): Skopje, North Macedonia
Geographic Context: Skopje, the capital and largest city of North Macedonia, offers a mix of urban and natural environments, with a moderate cost of living and a growing startup scene.
Work Schedule: Flexible scheduling with clear expectations and regular 1:1 feedback sessions
ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the ability to work from a comfortable and convenient location. However, candidates must be self-motivated, organized, and able to manage their time effectively.
πΌ Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and skills assessment
4. Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
3. Familiarize yourself with Common Thread Collective's services, industry, and competitors to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Digital marketing, data analysis, strategic planning, media acquisition, forecasting, problem-solving, e-commerce, client communication, team collaboration, remote work, flexible scheduling
ASSUMPTION: The interview process at Common Thread Collective is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Being prepared and authentic throughout the process will increase your chances of success.
π οΈ Tools & Technologies
- Google Sheets, Excel, SQL
- Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads
- Shopify, Magento, BigCommerce
- Prophet system or similar forecasting tools
- Project management and collaboration tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using a variety of data analysis, marketing, and project management tools to effectively perform their job duties.
π Cultural Fit Considerations
Company Values:
- Autodidact: Naturally curious and eager to learn, with a commitment to continuous improvement.
- Unimpeachable character: Strong moral integrity, honesty, and a commitment to ethical decision-making.
- Competitive greatness: A strong desire to succeed, with a willingness to go above and beyond to achieve exceptional results.
Work Style:
- Autonomous: Self-motivated and able to manage time effectively in a remote work environment.
- Collaborative: Able to work well with cross-functional teams and contribute to a positive and supportive work culture.
- Results-driven: Focused on delivering meaningful outcomes and continuously improving performance.
Self-Assessment Questions:
1. How do you stay curious and motivated to learn in a rapidly changing field like digital marketing?
2. Can you provide an example of a time when you demonstrated strong moral integrity, even in the face of adversity?
3. Describe a situation where you went above and beyond to achieve exceptional results, and how did you approach it?
ASSUMPTION: Common Thread Collective values candidates who are passionate about their work, committed to continuous learning, and dedicated to maintaining a strong moral compass. Candidates should be able to thrive in a dynamic, collaborative, and results-driven work environment.
β οΈ Potential Challenges
1. Work-life balance: The fully remote work arrangement may blur the lines between work and personal time, requiring strong self-discipline and time management skills.
2. Isolation: Working remotely may lead to feelings of isolation, necessitating proactive efforts to maintain social connections and mental well-being.
3. Distractions: Working from home may present unique challenges, such as distractions from family members, pets, or household tasks, requiring candidates to create a dedicated workspace and establish clear boundaries.
4. Technical difficulties: Remote work may be subject to technical issues, such as internet connectivity problems or software glitches, which can disrupt productivity and require quick problem-solving skills.
ASSUMPTION: Candidates should be aware of these potential challenges and develop strategies to mitigate their impact on productivity and well-being.
π Similar Roles Comparison
1. Digital Marketing Manager: This role focuses more on day-to-day campaign management and optimization, whereas the Senior Digital Marketer role emphasizes strategic planning and forecasting.
2. E-commerce Manager: This role involves overseeing the entire e-commerce operation, including customer service, order fulfillment, and inventory management, while the Senior Digital Marketer role concentrates on marketing strategies and growth.
3. Growth Hacker/Marketing Technologist: This role requires a strong technical background and focuses on leveraging data and technology to drive growth, whereas the Senior Digital Marketer role emphasizes strategic planning and communication skills.
ASSUMPTION: Candidates should understand the unique aspects of each role and how their skills and experiences align with the specific requirements of the Senior Digital Marketer position.
π Sample Projects
1. E-commerce Growth Strategy: Develop a comprehensive growth strategy for an e-commerce brand, including market analysis, target audience identification, and a detailed roadmap for achieving revenue targets.
2. Social Media Campaign: Create and execute a social media campaign for a new product launch, including ad creative, targeting, and optimization strategies to maximize engagement and conversions.
3. SEO Audit & Optimization: Conduct a thorough SEO audit of an e-commerce website, identify areas for improvement, and implement optimization strategies to enhance organic traffic and search engine rankings.
ASSUMPTION: Candidates should be prepared to discuss their past projects, the challenges they faced, and the outcomes they achieved, demonstrating their ability to apply their skills and knowledge to real-world scenarios.
β Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Senior Digital Marketer role and how they may evolve over time?
2. Team Structure: How is the team structured, and what are the dynamics between the different roles and departments?
3. Company Culture: What are some examples of how the company's values are demonstrated in day-to-day work, and how do they contribute to a positive work environment?
4. Growth Opportunities: What are the opportunities for professional development and career advancement within the company, and how does the company support employees in achieving their long-term goals?
5. Work-life Balance: How does the company ensure that employees maintain a healthy work-life balance, especially in a remote work environment?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, and that will help them make an informed decision about the position.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through this
link.
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
4. Familiarize yourself with Common Thread Collective's services, industry, and competitors to demonstrate your enthusiasm and understanding of the company.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.