Senior Digital Marketer

📌 Core Information

🔹 Job Title: Senior Digital Marketer

🔹 Company: INTERAMERICAN HELLENIC LIFE INSURANCE COMPANY S.A.

🔹 Location: Athens, Central Athens, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Co-developing and managing digital marketing strategies and campaigns to enhance brand awareness and generate leads.
• Coordinating corporate digital media and analyzing market trends to inform marketing actions.
• Collaborating with internal and external stakeholders to execute marketing campaigns and projects.
• Monitoring and analyzing reports from listening tools to assess brand presence and strategy.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Co-create the marketing strategy and annual plan with relevant leaders, initiating strategic alliances and accelerating innovation to achieve business goals through multiple channels.

✅ Participate in the development of brands' marketing strategies, ensuring brand integrity, a clear strategic direction, and brand positioning. Create an integrated communication strategy through multiple channels to engage different audiences.

✅ Co-create and maintain a marketing actions calendar for short-term initiatives and long-term campaigns. Plan and execute initiatives to reach the target audience through appropriate channels, estimating, allocating, monitoring, and reviewing the annual budget and spending.

✅ Analyze and interpret reports from listening tools, market trends, and customer needs to inform marketing actions and strategies.

✅ Monitor the corporate share of voice through digital listening tools and methodologies, analyzing and interpreting the reports and market trends.

✅ Responsible for the design and build of digital means, coordinating the maintenance of own digital media, and creating advertising campaigns for BtB or BtC. Plan and monitor digital campaigns through different channels to promote the company and its products.

✅ Participate in and coordinate assigned projects, developing and sharing relevant knowledge and findings with the team and other internal stakeholders.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Strong project management skills are essential for success in this position.

🎯 Required Qualifications

Education: BSc in Marketing & Communication or a related field, MBA or MSc in related fields.

Experience: Over 5 years of relevant working experience in digital marketing, with a strong focus on strategy, campaign management, and brand development.

Required Skills:

• Excellent knowledge of how to set marketing strategies and yearly budgets.
• Excellent knowledge of how to make marketing plans and design actions.
• Certification in Digital Marketing, excellent knowledge of digital media.
• Excellent knowledge in digital and traditional campaign management.
• Excellent knowledge of English language.
• Excellent knowledge of the insurance market, IAG’s products and services, and an understanding of how to interpret commercial and key marketing KPI’s.
• Excellent knowledge of the tone of voice of the company brands.

Preferred Skills:

• Experience in the insurance industry or a related field.
• Fluency in Greek or other European languages.

ASSUMPTION: Candidates with a strong background in digital marketing, a proven track record of driving results, and experience working in a fast-paced, dynamic environment are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Estimated based on industry standards for a Senior Digital Marketer role in Athens, Greece)

Benefits:

• Competitive compensation, according to qualifications
• Group Medical & Pension Insurance Plan
• Professional development plan & specialization in a high-demand market
• Daily exposure to top-notch practices and methodologies
• Values-based, fun, and fast-paced environment
• Hybrid working model, with the flexibility to customize remote working according to the needs of each team

Working Hours: Full-time position, with a hybrid working model that allows for customization of remote work based on team needs.

ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance. INTERAMERICAN is a leading insurance company in Greece, operating all insurance business lines and engaging more than 1 million individual and corporate customers. It belongs to the ACHMEA Group, a leading international insurer with over 200 years of experience.

Company Size: 1,001-5,000 employees. INTERAMERICAN's size allows for a diverse range of opportunities and a well-established infrastructure, while still maintaining a dynamic and agile working environment.

Founded: 1969. INTERAMERICAN has a rich history and a strong reputation in the Greek market, with over 50 years of experience in the insurance industry.

Company Description:

• INTERAMERICAN offers a wide range of insurance products and services, including life, health, property & casualty, assistance services, and business insurance.
• The company is known for its innovative products and services, such as bewell Health System, Medisystem Integrated Health System, Capital Investment System, and innovative assistance covers.
• INTERAMERICAN is the only insurer owning state-of-the-art infrastructure in health (Athinaiki Mediclinic, Medifirst Primary Care Group Practice) and assistance (road assistance vehicles, ambulances, etc.).

Company Specialties:

• Life Insurance
• Health Insurance
• Property & Casualty
• Assistance Services
• Health Services
• Business Insurance (Employee Benefits, Property & Casualty, Liability, Risk Management)

Company Website: http://www.interamerican.gr

ASSUMPTION: INTERAMERICAN's extensive experience and diverse product offerings provide a strong foundation for growth and innovation in the insurance industry.

📊 Role Analysis

Career Level: Senior. This role is designed for experienced digital marketing professionals seeking to advance their careers in a strategic and leadership capacity.

Reporting Structure: The Senior Digital Marketer will report directly to the Head of Marketing or a relevant senior leader within the marketing department.

Work Arrangement: Hybrid. This role offers a flexible working arrangement that combines remote work with on-site collaboration, allowing for a better work-life balance.

Growth Opportunities:

• Progression to a leadership or management role within the marketing department.
• Expansion into related fields, such as product management or business development.
• International career opportunities within the ACHMEA Group.

ASSUMPTION: INTERAMERICAN's commitment to professional development and growth opportunities makes it an attractive choice for ambitious and driven marketing professionals.

🌍 Location & Work Environment

Office Type: Hybrid. INTERAMERICAN's Athens office offers a modern and collaborative work environment, with state-of-the-art facilities and amenities.

Office Location(s): 124-126 Sygrou Av., Athens, 11782, GR and 57 Agiou Konstantinou, Athens, Attica 104 37, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a rich cultural heritage, vibrant nightlife, and a diverse range of entertainment options.
• The Central Athens region is home to many of the city's most iconic landmarks, including the Acropolis, the National Archaeological Museum, and the Temple of Olympian Zeus.
• Greece is a member of the European Union and offers a high quality of life, with a Mediterranean climate, beautiful coastlines, and numerous islands.

Work Schedule: Full-time, with a hybrid working model that allows for customization of remote work based on team needs.

ASSUMPTION: Athens offers a unique blend of ancient history and modern urban living, providing an attractive environment for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interviews with hiring managers and team members to evaluate skills, experience, and alignment with company values.
• Final interviews with senior leadership to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Campaign management and project execution skills.
• Collaboration and cross-functional teamwork.
• Adaptability and problem-solving skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Demonstrate your understanding of the insurance industry and INTERAMERICAN's products and services in your application materials.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview process.

ATS Keywords: Digital Marketing, Campaign Management, Brand Strategy, Content Marketing, Social Media Strategy, Public Relations, Market Analysis, Customer Research, Budget Management, Collaboration, Communication, Innovation, Accountability, Customer Focus, Business Insight

ASSUMPTION: INTERAMERICAN's recruitment process is designed to assess both technical skills and cultural fit, ensuring a strong match between candidates and the company's values and work environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: INTERAMERICAN uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and drive results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with INTERAMERICAN's customer-centric approach to marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: INTERAMERICAN's values-driven culture and dynamic work environment make it an attractive choice for marketing professionals seeking a challenging and rewarding career opportunity.

⚠️ Potential Challenges

• Managing a diverse range of marketing channels and campaigns simultaneously.
• Keeping up with the latest trends and best practices in digital marketing.
• Balancing strategic planning with hands-on execution and project management.
• Navigating a large and complex organization, with multiple stakeholders and competing priorities.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other senior digital marketing roles, this position offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration.
• INTERAMERICAN's size and resources provide opportunities for growth and professional development that may not be available in smaller organizations.
• Career progression in this role could lead to leadership or management positions within the marketing department or related fields, such as product management or business development.

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, making it an attractive choice for experienced digital marketing professionals seeking to advance their careers.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, content marketing, social media, and PPC campaigns.
• Analyzing market trends and customer data to inform the development of targeted marketing campaigns and improve overall brand awareness.
• Managing a team of marketing professionals to execute a large-scale event or conference, including logistics, vendor management, and promotion.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Senior Digital Marketer at INTERAMERICAN.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization of INTERAMERICAN?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INTERAMERICAN support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does INTERAMERICAN foster a culture of innovation and continuous improvement within its marketing department?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview process.
• Follow up with INTERAMERICAN's recruitment team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.