📌 Core Information
🔹 Job Title: Senior Digital Marketer
🔹 Company: Konrad Group
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global awareness, engagement, and growth through creative and data-driven marketing initiatives
- Collaborating with cross-functional teams to support planning and execution of campaigns
- Contributing to marketing strategy development and bringing innovative digital experiences to life
- Working with global teams to ensure brand alignment and enhance digital presence across channels
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and digital tools, as well as a passion for creative problem-solving and continuous learning.
📋 Key Responsibilities
✅ Contribute to client-facing projects, including digital campaigns, content strategy, and copywriting
✅ Support the Marketing team on a variety of internal and external initiatives
✅ Help drive digital strategy across touchpoints—from concept to execution—while maintaining a consistent and compelling brand voice
✅ Plan and facilitate design thinking workshops with cross-functional teams to solve business challenges
✅ Build and optimize digital campaigns
✅ Write, edit, and publish authoritative content for our websites
✅ Concept, create, and manage social media content
✅ Analyze marketing performance, report on KPIs, and suggest data-driven optimizations
✅ Collaborate with global teams to ensure brand alignment and enhance digital presence across channels
✅ Research new trends, tools, and best practices to support innovation and continuous improvement
ASSUMPTION: The role requires a mix of creative and analytical skills, with a focus on driving results through data-informed decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of relevant experience in digital marketing, content strategy, or communications
Required Skills:
- Strong grasp of digital marketing channels (paid, organic, email, social) and campaign execution
- Familiarity with brand strategy and a passion for creative problem-solving
- Highly organized with excellent project management, prioritization, and communication skills
- Ability to collaborate cross-functionally and contribute to multidisciplinary teams
- Analytical thinker with strong problem-solving ability
- Comfortable presenting ideas to clients and internal teams
- Self-motivated, detail-oriented, and able to work independently or collaboratively
- An eye for detail and a commitment to producing polished, professional work
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Fluency in multiple languages
- Experience working with global teams
ASSUMPTION: Candidates with experience in digital marketing agencies or fast-paced environments may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 100,000 per year (Based on industry standards for a Senior Digital Marketer role in Toronto)
Benefits:
- Comprehensive Health & Wellness Benefits Package
- Socials, Outings & Retreats
- Retirement Planning
- Parental Leave Program
- Annual Tech & Travel Allowance
- Culture of Learning & Development
- Flexible Working Hours
- Work from Home Flexibility
- Service Recognition Programs
Working Hours: Full-time, 40 hours per week, with flexible working hours and work-from-home options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketer role in Toronto. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Konrad Group is a global digital agency and innovation firm that helps the world's top companies succeed in the digital age. They specialize in digital marketing, user experience design, digital strategy, and more.
Company Size: Konrad Group has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Konrad Group was founded in 2007 and has since grown to have offices in New York, Toronto, Vancouver, London, Miami, and San Jose, employing over 500 digital professionals.
Company Description:
- Konrad Group offers strategy, design, and technology services to the world's most ambitious businesses and brands
- They leverage a design-driven approach to building cutting-edge digital solutions and delivering compelling experiences to clients and their customers
- Konrad Group is committed to maintaining a diverse work environment and is an equal opportunity employer
Company Specialties:
- Digital Marketing
- User Experience Design
- Digital Strategy
- Digital Transformation
- Web Application Development
- Mobile Application Development
- Design Thinking
- Customer Experience Design
- eCommerce Strategy
- User Interface Design
- Innovation Strategy
- Content Management Systems
Company Website: https://www.konrad.com
ASSUMPTION: Konrad Group's diverse range of services and global presence provide opportunities for career growth and exposure to various industries and clients.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership and mentorship within the marketing team.
Reporting Structure: The Senior Digital Marketer will report directly to the Marketing team and collaborate with various internal teams, such as design, development, and strategy.
Work Arrangement: This role offers flexible working hours and work-from-home options, providing a good work-life balance.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on diverse projects across various industries and clients
- Chance to develop skills in areas such as leadership, team management, and client relationship building
ASSUMPTION: Konrad Group's focus on continuous learning and development provides ample opportunities for professional growth within the role and the organization.
🌍 Location & Work Environment
Office Type: Konrad Group's Toronto office is located in a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 482 Front St W, 4th Floor, Toronto, Ontario M5V 0W1, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering ample networking opportunities and access to diverse talent
- The city is known for its high quality of life, with numerous cultural attractions, parks, and recreational facilities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 3:00 PM EST, allowing for a balance between collaboration and independent work.
ASSUMPTION: The flexible work environment and central location of Konrad Group's Toronto office make it an attractive option for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the Marketing team to discuss the role, responsibilities, and expectations
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth and long-term goals
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Brand strategy and creative problem-solving abilities
- Project management, prioritization, and communication skills
- Analytical thinking and data-driven decision-making
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Include specific examples of successful marketing campaigns or projects you've worked on
- Demonstrate your understanding of Konrad Group's services and values in your application materials
- Prepare thoughtful questions to ask during the interview, focusing on the role, team dynamics, and company culture
ATS Keywords: Digital Marketing, Campaign Management, Brand Strategy, Project Management, Marketing Channels, Data-Driven Decision Making, Collaboration, Creative Problem-Solving, Marketing Performance, KPIs
ASSUMPTION: Konrad Group's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Konrad Group uses industry-standard marketing tools and platforms to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Born Digital: Embracing a digital-first mindset and staying at the forefront of technology
- Collaborative: Working together to achieve common goals and drive success
- Curious: Continuously learning and seeking new opportunities for growth
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and results-focused, with a commitment to measuring and optimizing performance
Self-Assessment Questions:
- How do you embody Konrad Group's 'Born Digital' value in your daily work?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Konrad Group's company culture emphasizes collaboration, continuous learning, and a digital-first mindset, making it an attractive option for professionals seeking a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to a remote or hybrid work arrangement, with a focus on maintaining productivity and collaboration
- Balancing the need for creativity and innovation with the requirement for data-driven decision making
- Navigating a large, global organization with diverse teams and clients
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Compared to other Senior Digital Marketing roles, this position offers a greater emphasis on collaboration and cross-functional teamwork
- Konrad Group's global presence and diverse client base provide unique opportunities for career growth and exposure to various industries
- This role may offer more responsibility and autonomy than similar positions in smaller organizations, with a greater focus on leadership and mentorship
ASSUMPTION: Applicants should consider their preferences for team dynamics, organizational size, and career growth opportunities when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Optimizing website content and structure to improve organic search rankings and user experience
- Managing social media campaigns to increase brand awareness and engagement among target audiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Digital Marketer role at Konrad Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Konrad Group support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Konrad Group foster a culture of innovation and continuous learning?
ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and company culture, helping applicants make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills, including specific examples of successful campaigns or projects
- Prepare thoughtful questions to ask during the interview, focusing on the role, team dynamics, and company culture
- If selected for an interview, be prepared to discuss your approach to digital marketing, brand strategy, and campaign management, as well as your ability to collaborate with cross-functional teams
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
