📌 Core Information
🔹 Job Title: Senior Digital Marketing
🔹 Company: PT Otto Menara Globalindo
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing telemarketing operations to drive business growth
- Contributing to the development and implementation of digital marketing strategies
- Collaborating with logistics operations to enhance product visibility and customer engagement
- Leveraging experience in digital marketing and telemarketing to improve overall business performance
ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on driving results through digital marketing efforts and telemarketing operations.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies to increase brand awareness and drive customer acquisition
✅ Oversee telemarketing operations to ensure targets are met and customer satisfaction is high
✅ Collaborate with logistics operations to understand customer needs and improve product offerings
✅ Monitor and analyze digital marketing campaign performance using relevant tools and metrics
✅ Continuously innovate and optimize digital marketing strategies based on performance data and market trends
ASSUMPTION: The role may require occasional on-call duties to address customer inquiries or resolve issues that arise outside of regular business hours.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience of 2-5 years in digital marketing, with a strong background in telemarketing
Required Skills:
- Proven track record in digital marketing campaign management
- Experience in telemarketing and customer relationship management
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Familiarity with logistics and transportation management systems is preferred
Preferred Skills:
- Experience with IoT integration and GPS-based solutions
- Fluency in English
ASSUMPTION: Candidates with experience in the logistics industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is IDR 15,000,000 - 20,000,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Jakarta.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on company products and services
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines or address customer needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: McEasy is a leading Indonesian company specializing in logistics and transportation solutions, operating in the technology, information, and internet industry.
Company Size: PT Otto Menara Globalindo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 2017 and has since grown to become a prominent player in the logistics and transportation management system (TMS) industry.
Company Description:
- McEasy develops the McEasy Platform (MEP), which integrates multiple solutions into a single dashboard to streamline fleet management and optimize supply chains.
- The company provides real-time visibility for B2B clients to ensure seamless and efficient operations.
- McEasy delivers solutions such as an integrated Fleet Management system with GPS tracking, video monitoring, fuel management, and reports and analytics to enhance business performance.
Company Specialties:
- SaaS
- Telematics
- IoT
- TMS
- GPS Tracker
- Fleet Management System
- Route Planning
- Fleet Tracking
- Order Management System
- Route Optimization
- SaaS Logistics
- Fleet Telematics
Company Website: http://www.mceasy.com
ASSUMPTION: McEasy's focus on digital transformation and inclusive digital ecosystems makes it an attractive employer for tech-savvy professionals seeking to make an impact in the logistics industry.
📊 Role Analysis
Career Level: The Senior Digital Marketing role is a mid-level position that offers opportunities for career growth and development within the company.
Reporting Structure: The Senior Digital Marketing will report directly to the Marketing Director and work closely with the Telemarketing Manager and other relevant departments.
Work Arrangement: This is an on-site position with standard office hours, Monday to Friday. Occasional remote work may be considered based on individual performance and project requirements.
Growth Opportunities:
- Advancement to a Marketing Manager or Director role as the company grows
- Expansion into new markets and regions, providing opportunities for international assignments
- Cross-functional collaboration with other departments to gain a broader understanding of the business
ASSUMPTION: The company's growth trajectory and expansion plans present exciting opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: The company operates in a modern, collaborative office environment with state-of-the-art facilities and amenities.
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant business ecosystem and a diverse talent pool
- The city offers a mix of traditional and modern culture, with numerous attractions, restaurants, and entertainment options
- Jakarta has a tropical monsoon climate, with warm and humid weather year-round
Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. Occasional overtime may be required to meet project deadlines or address customer needs.
ASSUMPTION: The company's office location in Jakarta provides easy access to public transportation, shopping, dining, and entertainment options, making it an attractive place to work for local and expatriate professionals alike.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and Telemarketing Manager
- Final interview with the CEO or another senior executive
- Background check and reference verification
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Telemarketing experience and customer relationship management skills
- Analytical skills and data-driven mindset
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and telemarketing experience, as well as any relevant industry knowledge or skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership skills, and adaptability
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Digital Marketing, Telemarketing, Logistics, IoT Integration, GPS-based Solutions, Internet-based Solutions, Marketing Strategy, Campaign Management, Customer Acquisition, Brand Awareness, Telemarketing Operations, Customer Relationship Management, Analytics, Performance Metrics
ASSUMPTION: The application process may vary depending on the specific needs of the role and the company's current hiring priorities.
🛠️ Tools & Technologies
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- IoT and GPS-based solutions (e.g., McEasy Platform, GPS tracking devices)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you able to work collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with McEasy's company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing a team of telemarketers and ensuring high performance standards
- Balancing strategic planning with day-to-day operations and tactical execution
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Developing and implementing digital marketing strategies that drive measurable results
ASSUMPTION: The role presents unique challenges that require a balance of strategic thinking, tactical execution, and strong leadership skills.
📈 Similar Roles Comparison
- The Senior Digital Marketing role at McEasy is similar to a Digital Marketing Manager role at other companies, but with a stronger focus on telemarketing operations and logistics industry-specific knowledge
- Compared to other digital marketing roles, this position offers a unique blend of strategic planning and hands-on execution, with a focus on driving results through digital marketing efforts and telemarketing operations
- Career progression in this role may lead to opportunities in marketing management, business development, or other related fields within the company or the broader logistics industry
ASSUMPTION: The unique blend of responsibilities and the company's focus on digital transformation make this role an attractive opportunity for digital marketing professionals seeking to make an impact in the logistics industry.
📝 Sample Projects
- Developing and implementing a digital marketing campaign to increase brand awareness and drive customer acquisition for a new logistics product or service
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and improved customer engagement
- Collaborating with the telemarketing team to optimize sales processes and improve customer satisfaction
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's current priorities and the candidate's unique skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall digital transformation strategy?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the telemarketing team, and how can this role help address them?
- How does the company measure the success of its digital marketing campaigns, and what metrics are most important?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and telemarketing experience, as well as any relevant industry knowledge or skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership skills, and adaptability
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
