Senior Digital Marketing

📌 Core Information

🔹 Job Title: Senior Digital Marketing

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive digital marketing strategies
• Managing and growing the company's presence on key social media channels
• Optimizing the website for user experience, search engines, and conversion
• Creating and executing content marketing plans, including articles, blogs, videos, and visual assets
• Planning, executing, and optimizing online advertising campaigns across relevant platforms
• Strategically managing listings and promotions on Online Travel Agent (OTA) platforms
• Monitoring and engaging with online reviews, comments, and inquiries across all digital touchpoints
• Drafting and distributing compelling communications, including press releases and public statements
• Analyzing and reporting on the performance of all digital marketing activities
• Integrating guest feedback into digital marketing and communication strategies

ASSUMPTION: This role requires a high level of digital marketing expertise and strategic thinking to drive targeted traffic, enhance brand image, and achieve KPIs.

📋 Key Responsibilities

✅ Formulate and execute comprehensive digital marketing and communication strategies based on data analytics, market trends, and valuable feedback from operational teams.

✅ Oversee and grow the company's presence on key social media channels, developing engaging content that resonates with the target audience and promotes unique cultural experiences.

✅ Ensure the website is optimized for user experience, search engines, and conversion, keeping content fresh, relevant, and compelling.

✅ Develop and implement a robust content marketing calendar, including articles, blogs, videos, and visual assets that highlight the company's cruises, destinations, and exceptional service.

✅ Plan, execute, and optimize online advertising campaigns across relevant platforms to drive targeted traffic and direct bookings.

✅ Strategically manage listings and promotions on platforms like Expedia and Booking.com to maximize visibility and conversions.

✅ Actively monitor and engage with online reviews, comments, and inquiries across all digital touchpoints, ensuring timely and effective communication.

✅ Draft and distribute compelling communications, including press releases and public statements, to enhance brand image and media relations.

✅ Monitor, analyze, and report on the performance of all digital marketing activities, providing insights and recommendations for continuous improvement to achieve KPIs.

✅ Work closely with operational teams to understand guest feedback and integrate it into digital marketing and communication strategies to enhance the guest journey and brand perception.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and performance analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 3-5 years of proven experience in a similar Digital Marketing and Communications role within the hospitality, travel, or lifestyle industry or service-based sector.

Required Skills:

• Fluency in both Arabic and English
• Solid working understanding and hands-on experience with:
• Social media management platforms and strategies
• Online advertising platforms (e.g., Google Ads, social media advertising)
• Managing and optimizing listings on Online Travel Agent (OTA) platforms (e.g., Expedia, Booking.com)
• Website content management systems
• Familiarity with analytics tools (e.g., Google Analytics) to track performance
• Problem-Solving & Proactivity: An exceptional ability to creatively find workarounds for obstacles and achieve desired Key Performance Indicators (KPIs) through innovative solutions. You must be proactive and solution-oriented.

Preferred Skills:

• Experience with specific analytics tools (e.g., Google Analytics, Adobe Analytics)
• Knowledge of SEO best practices
• Familiarity with CRM systems

ASSUMPTION: Candidates with experience in the hospitality or travel industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Digital Marketing role in Cairo, Egypt is EGP 25,000 - 40,000 per month, based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time, 40 hours per week, with flexible hours to accommodate project deadlines and team meetings.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Tawzef offers a wide range of HR services, including recruitment, outsourcing, HR consultancy, and psychometric assessments.

Company Size: 51-200 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's growth.

Founded: 2007. Tawzef has over 15 years of experience in the HR industry, providing a stable and established work environment.

Company Description:

• Tawzef offers diverse recruitment solutions, including sourcing, headhunting, screening, and candidate interview processes.
• The company is a licensed overseas recruitment company, hiring all levels of employees (white and blue collars).
• Tawzef provides various outsourcing services, including manpower outsourcing by hosting a client's employees, all contracts, payroll, Tawzef's insurance, and labor relations.

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• and Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's extensive experience in the HR industry and diverse service offerings provide a strong foundation for growth and success in the digital marketing role.

📊 Role Analysis

Career Level: Senior. This role is a senior position that requires strategic thinking, leadership, and experience in digital marketing.

Reporting Structure: The Senior Digital Marketing role reports directly to the HR Consultancy department and works closely with other departments to integrate digital marketing strategies into overall business operations.

Work Arrangement: On-site. The role requires regular on-site presence to collaborate with teams, attend meetings, and oversee daily operations.

Growth Opportunities:

• Potential career progression into a management or leadership role within the digital marketing department.
• Opportunities to expand digital marketing efforts across other HR services offered by Tawzef.
• Chance to gain experience in a dynamic and growing industry, with the potential to make a significant impact on the company's success.

ASSUMPTION: The role offers ample opportunities for professional growth and development, as Tawzef continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Corporate. Tawzef's office is located in a professional business park, providing a modern and collaborative work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, cultural attractions, and vibrant nightlife.
• Cairo offers a mix of modern and traditional experiences, with a diverse range of neighborhoods and attractions.

Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of occasional weekend work to meet project deadlines or attend events.

ASSUMPTION: The work environment at Tawzef is collaborative and professional, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the HR department
• Job offer

Key Assessment Areas:

• Digital marketing expertise and experience
• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
• Research Tawzef's company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Digital Strategy, Social Media Management, Website Management, Content Marketing, Online Advertising, OTA Management, Customer Interactions, Public Communications, Performance Analysis, Guest Feedback

ASSUMPTION: The application process at Tawzef is thorough and competitive, with a focus on finding the best fit for the role and the company's culture.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Online advertising platforms (e.g., Google Ads, Facebook Ads)
• Website content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Customer focus
• Teamwork
• Innovation

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Proactive
• Attention to detail

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record of achieving results through innovative solutions?
• Are you fluent in both Arabic and English, with strong communication skills?

ASSUMPTION: Tawzef values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and evolving work environment
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Keeping up with the latest digital marketing trends and best practices

ASSUMPTION: The role may present challenges, but with strong organizational skills, adaptability, and a proactive approach, these can be effectively managed.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position requires a strong understanding of the hospitality or travel industry and its unique marketing challenges.
• Tawzef's focus on HR services provides a unique context for digital marketing efforts, targeting both B2B and B2C audiences.
• Career progression in this role may involve expanding digital marketing efforts across other HR services offered by Tawzef or moving into a management or leadership position within the digital marketing department.

ASSUMPTION: This role offers a unique blend of digital marketing expertise and industry-specific context, providing a strong foundation for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new HR service offering
• Managing a social media campaign to promote a company event or webinar
• Optimizing the company website for search engines and user experience, resulting in increased organic traffic and conversions

ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Digital Marketing role may be involved in, demonstrating the strategic and hands-on nature of the position.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing strategy for the company, and how this role fits into that strategy?
• How does the digital marketing department collaborate with other departments, such as sales and operations?
• What are the biggest challenges facing the digital marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the digital marketing department?
• How does Tawzef support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, using the ATS keywords provided.
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
• Research Tawzef's company culture and values to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.