📌 Core Information
🔹 Job Title: Senior Digital Marketing
🔹 Company: Encora
🔹 Location: Costa Rica
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Encora’s digital marketing strategy, focusing on paid media and social
- Planning, budgeting, and executing multichannel B2B marketing campaigns across digital, social, and traditional advertising platforms
- Managing the paid media budget and optimizing performance across channels
- Collaborating with brand, content, and regional marketing teams to ensure campaign consistency
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B technology marketing to succeed.
📋 Key Responsibilities
✅ Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising platforms with primary focus on US and UK markets
✅ Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
✅ Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements
✅ Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
✅ Manage paid media budget allocation and optimization across channels to continuously improve performance metrics
✅ Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives
ASSUMPTION: This role requires a hands-on approach, with the ability to manage multiple campaigns and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in media planning and campaign execution, with direct exposure to the US market
Required Skills:
- Proven track record of independently building and executing B2B paid media campaigns across multiple channels
- Hands-on experience with digital channels relevant to B2B technology buyers, including LinkedIn, Google Ads, and programmatic display ads
- Ability to manage media budgets effectively across channels to maximize ROI
- Proficient/Fluent English skills - C1
Preferred Skills:
- Experience with specialized B2B technology media channels, industry publications, and events
- Strong analytical and problem-solving skills
- Self-motivated with the ability and desire to build processes from scratch
ASSUMPTION: Candidates with experience in marketing cloud, data, and AI services to enterprise audiences, as well as an understanding of the digital engineering and IT services competitive landscape, will have an advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Encora operates in the IT Services and IT Consulting industry, focusing on Software and Digital Product Engineering Services
Company Size: Encora is a mid-sized company with 5,001-10,000 employees, offering a collaborative and dynamic work environment
Founded: Encora was founded in 2015 and is headquartered in Santa Clara, California
Company Description:
- Encora provides award-winning digital engineering services, including Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering
- With over 9,000 associates in 47+ offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia, Encora delivers nearshore agility to clients anywhere in the world
- Encora's deep cluster vertical capabilities extend across diverse industries, including HiTech, Healthcare & Life Sciences, Retail & CPG, Energy & Utilities, Banking Financial Services & Insurance, Travel, Hospitality & Logistics, Telecom & Media, Automotive, and other specialized industries
Company Specialties:
- Software and Digital Product Engineering Services
Company Website: http://www.encora.com
ASSUMPTION: Encora's diverse industry experience and global presence provide ample opportunities for professional growth and learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department
Reporting Structure: The Senior Digital Marketing will report directly to the Head of Marketing and work closely with brand, content, and regional marketing teams
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance
Growth Opportunities:
- As Encora continues to grow, there may be opportunities for the Senior Digital Marketing to take on more strategic or leadership roles within the marketing department
- With experience, the Senior Digital Marketing may have the opportunity to expand their team or manage junior marketing professionals
- Encora offers professional development opportunities, such as training and workshops, to help employees grow in their careers
ASSUMPTION: The growth opportunities for this role will depend on Encora's overall business growth and the individual's performance and ambition.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Costa Rica
Geographic Context:
- Costa Rica is known for its stable political environment, high-quality education, and strong focus on environmental sustainability
- The country offers a tropical climate, with warm weather year-round and beautiful natural surroundings
- Costa Rica has a growing tech industry, with many international companies establishing operations in the country
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Working remotely from Costa Rica may offer a better work-life balance, with the opportunity to enjoy the country's natural beauty and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager or Head of Marketing
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign planning
- Budget management and allocation
- Analytical and problem-solving skills
- Communication and collaboration skills
Application Tips:
- Highlight your experience with B2B technology marketing and paid media campaigns in your resume and cover letter
- Include specific examples of successful campaigns you've executed and the results you achieved
- Demonstrate your understanding of the digital engineering and IT services competitive landscape in your application materials
ATS Keywords: B2B marketing, paid media, campaign execution, budget management, LinkedIn Ads, Google Ads, programmatic display, industry publications, ROI, lead quality
ASSUMPTION: Encora's application process may vary, and it's essential to check the company's career website for the most up-to-date information.
🛠️ Tools & Technologies
- Google Ads suite (Search, Display, YouTube, Remarketing)
- Google Tag Manager (GTM)
- Conversion tracking setup (tags, pixels, analytics integrations)
- LinkedIn Ads
- Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.)
- ABM platforms (e.g., Influ2, Propensity)
- SEMrush and/or SpyFu for competitive and SEO analysis
- Google Data Studio / Power BI for real-time reporting
ASSUMPTION: The tools and technologies listed are subject to change based on Encora's evolving needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have experience building and executing B2B paid media campaigns from scratch?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic, fast-paced environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Encora values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging for some candidates
- Working remotely may require strong self-motivation and time management skills
- Keeping up with the latest trends and best practices in B2B technology marketing may be challenging, as the industry is constantly evolving
- Adapting to Encora's unique company culture and work environment may take some time for new hires
ASSUMPTION: Encora offers a supportive work environment and provides resources to help employees overcome challenges and succeed in their roles.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on paid media and social advertising, with a strong emphasis on campaign execution and budget management
- Encora's global presence and diverse industry experience set it apart from other companies in the IT Services and IT Consulting industry
- This role offers opportunities for growth and leadership within the marketing department, as well as exposure to various industries and technologies
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on Encora's business needs and the candidate's skills and experience.
📝 Sample Projects
- Developing and executing a paid media campaign for a new product launch in the US market
- Optimizing a LinkedIn Ads campaign to improve lead quality and reduce cost per acquisition
- Managing a programmatic display campaign for a global enterprise client, targeting C-level executives
ASSUMPTION: The sample projects listed are intended to illustrate the types of tasks and responsibilities associated with this role and may not represent actual projects assigned to the Senior Digital Marketing.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Encora support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Encora measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with B2B technology marketing and paid media campaigns
- Prepare for the interview by researching Encora's industry and competitive landscape, as well as the company's marketing strategies and campaigns
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
