Senior Digital Marketing & Advertising Strategist

📌 Core Information

🔹 Job Title: Senior Digital Marketing & Advertising Strategist

🔹 Company: ReSource Pro

🔹 Location: Atlanta, GA, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive revenue and lead generation
• Managing digital advertising campaigns across various platforms
• Optimizing website performance and search engine rankings
• Collaborating with cross-functional teams to ensure brand consistency and best practices
• Analyzing and reporting on campaign performance and website analytics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies to achieve revenue and lead generation goals

✅ Manage digital advertising campaigns across various platforms (e.g., digital publications, social media) to target qualified leads, increase traffic, and improve conversion rates

✅ Conduct keyword research to boost traffic and suggest optimizations for page titles and meta tags

✅ Maintain first-page placement for relevant Google searches and ensure keyword optimization on blogs and the website

✅ Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority

✅ Monitor the corporate website for best practices and report on analytics

✅ Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways

✅ Utilize WordPress for content, image, and metadata updates to increase lead visibility

✅ Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends

✅ Collaborate with content, design, and development teams to ensure timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented in website development projects

✅ Provide recommendations on adjusting marketing spend based on performance

ASSUMPION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing, Marketing, or a related field

Experience: 5+ years of experience in Digital Marketing and/or Marketing Communications

Required Skills:

• Proven experience with Google Analytics, Google Adwords, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC), and Search Engine Optimization (SEO)
• Strong analytical skills and a curious mindset
• Excellent interpersonal and communication skills
• Proactive, self-starter, and a strong team player
• Comfortable working with senior leadership and managing multiple project deadlines under pressure
• Meticulous attention to detail
• Solid understanding of marketing campaign elements and brand guidelines

Preferred Skills:

• Experience with CRM Marketing tools such as Salesforce or Marketo
• Certifications: Google Analytics and/or Google Adwords certificate

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on SEO, SEM, and PPC, as well as experience with relevant tools and platforms.

💰 Compensation & Benefits

Salary Range: $44,816 - $76,076 per year (based on location)

Benefits:

• 100% paid employee health insurance on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• Generous PTO plan with paid holidays + floating holidays
• Innovation-focused work environment that promotes collaboration
• Opportunity to contribute to the future of a growing, global organization

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive for the industry and role, and benefits are comprehensive and generous.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees (Global team of 11,000+ employees)

Founded: 2004 (Headquarters: New York, NY)

Company Description:

• Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to increase their productivity and profitability
• With a global team of over 10,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,800 clients across the carrier, broker, and MGA segments
• Recognized as one of the fastest-growing companies in the US by Inc. 5000 for 15 consecutive years

Company Specialties:

• Insurance
• Insurtech
• Knowledge Process Management
• Business Process Management
• Management Consulting
• Advisory Services
• Distribution Strategies
• Compliance and Licensing
• Tech-Enabled Solutions

Company Website: http://www.resourcepro.com

ASSUMPTION: ReSource Pro is a well-established, global company with a strong focus on growth and innovation within the insurance industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Marketing Division, working closely with cross-functional teams

Work Arrangement: Fully Remote (US only)

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing Division
• Opportunities to work on high-impact projects and contribute to the company's growth
• Possibility to expand responsibilities based on performance and company needs

ASSUMPTION: This role offers significant growth potential within a large, global organization.

🌍 Location & Work Environment

Office Type: Fully Remote (US only)

Office Location(s): Atlanta, GA, United States

Geographic Context:

• Atlanta, GA, is the most populous city in the state and the ninth-most populous metro area in the US
• The city is known for its diverse economy, with significant contributions from industries such as technology, healthcare, and logistics
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours/week), with flexibility for the right candidate

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, while the Atlanta location offers a vibrant, diverse city with numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Behavioral interview with Talent Acquisition via Zoom
• Online talent assessment
• Hiring Manager interview via Zoom
• Stakeholder interview via Zoom

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Be ready to discuss your approach to digital marketing strategies and campaign optimization
• Demonstrate your ability to work collaboratively and manage multiple projects

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Google Analytics, Google Ads, LinkedIn Advertising, CRM Marketing, Data Analysis, Keyword Research, Content Management, Website Development, Project Management, Interpersonal Skills, Communication Skills, Attention to Detail, Analytical Skills

ASSUMPTION: The interview process is comprehensive and designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• LinkedIn Advertising
• SEMrush
• Hotjar
• WordPress
• Salesforce
• Marketo

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Agile and adaptable
• Results-oriented
• Team-focused
• Continuously learning and improving

Self-Assessment Questions:

• How do you stay up-to-date with emerging trends in digital marketing, particularly in search habits, AI, and LLMs?
• Can you provide an example of a time when you optimized a website's search engine ranking and increased traffic?
• How do you approach managing multiple projects and deadlines, especially when working remotely?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with ReSource Pro's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Keeping up with the latest trends and best practices in digital marketing
• Balancing strategic planning with hands-on execution and data analysis
• Working with cross-functional teams to ensure brand consistency and best practices

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses heavily on SEO, SEM, and PPC strategies, as well as AI and LLM trends
• ReSource Pro's global presence and diverse client base offer unique opportunities for growth and impact
• This role requires a strong blend of strategic thinking, hands-on execution, and data-driven analysis, unlike more specialized digital marketing positions

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the digital marketing field.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve search engine rankings and organic traffic for a major insurance client
• Managing a PPC campaign for a new product launch, targeting specific demographics and optimizing ad spend based on performance data
• Collaborating with content, design, and development teams to launch a new website, ensuring optimal SEO, layout, CTAs, and metadata for improved user experience and conversion rates

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into the overall strategy?
• How does ReSource Pro support the professional development and growth of its marketing team members?
• Can you provide an example of a successful digital marketing campaign led by ReSource Pro, and what role did this position play in its execution?
• How does ReSource Pro measure the success of its digital marketing efforts, and how would this role contribute to that process?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?

ASSUMPTION: These questions will help you better understand the role, the team, and the company's digital marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Be ready to discuss your approach to digital marketing strategies and campaign optimization
• Demonstrate your ability to work collaboratively and manage multiple projects
• Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.