📌 Core Information
🔹 Job Title: Senior Digital Marketing Associate
🔹 Company: 1-800 Contacts
🔹 Location: Draper, UT (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-variate discount strategies across channels
- Enhancing audience targeting and message relevance using behavioral signals
- Expanding reach within the current database and exploring additional channel mix impact
- Collaborating with cross-functional teams to drive business impact and improve customer outreach
- Monitoring key metrics and analyzing campaign performance to inform future campaigns
ASSUMPTION: This role requires a strategic mindset, analytical skills, and the ability to work effectively with various teams to drive customer retention and reacquisition efforts.
📋 Key Responsibilities
✅ Develop and execute frameworks for multi-variate discount strategies across channels like email, SMS, and in-app push notifications
✅ Enhance audience targeting and message relevance using behavioral signals, purchase history, and segmentation data
✅ Build a strategy with operations to implement identified opportunities to expand reach within the current database and explore additional channel mix impact for non-contactable accounts
✅ Expand recent efforts to apply a more user-friendly coupon application to email design and add variation in SMS channel within recurring outreach programs while ramping up frequency to appropriate cohorts
✅ Partner with finance, marketing, design, technical, and operational teams to drive business impact and improve customer outreach across digital storefronts
✅ Monitor key metrics and analyze campaign performance, prepare reports, communicate results, and provide insights to inform future campaigns
ASSUMPTION: This role requires a strong understanding of CRM, lifecycle marketing, and email/SMS marketing, as well as the ability to analyze data and make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably in an e-commerce, direct-to-consumer business
Required Skills:
- Strong analytical skills with the ability to interpret data to inform marketing decisions and generate actionable insights
- Proficiency with customer data platforms (CDPs), marketing automation tools (e.g., Iterable, Braze, Klaviyo), and campaign analytics
- Hands-on experience with multivariate testing in campaign optimization
- Proven track record of developing and executing retention strategies and personalization frameworks across channels
- Able to drive innovation and enhance customer experiences by collaborating with stakeholders across multiple business functions
- Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth
- Demonstrated success advancing marketing strategy while also executing day-to-day work
- Attention to detail and a strong sense of ownership over quality and accuracy with excellent project management and organizational skills
Preferred Skills:
- Experience with SQL or other data query languages
- Familiarity with A/B testing and statistical analysis
ASSUMPTION: Candidates with experience in winback strategies or discount methodology may substitute for winback experience. Familiarity with the eyewear industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Digital Marketing Associate with 4-10 years of experience in the e-commerce industry)
Benefits:
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, specifically focusing on eyewear and vision care
Company Size: 11-50 employees, which means a more intimate work environment with opportunities for growth and impact
Founded: 2016, with a focus on making eyewear an expression of personal style and enabling consumers to purchase high-quality frames at affordable prices
Company Description:
- 1-800 Contacts is a subsidiary of SeekWell, which also includes Luna and The Framery
- The company aims to make vision care simpler, easier, and more accessible for people
- They maintain a legendary, award-winning culture and continue to develop innovative, pioneering products and businesses
Company Specialties:
- Eyewear retail and e-commerce
- Direct-to-consumer business model
- Customer-centric approach to marketing and retention
Company Website: https://www.liingoeyewear.com
ASSUMPTION: 1-800 Contacts is a well-established company with a strong focus on customer experience and innovation in the eyewear industry.
📊 Role Analysis
Career Level: Senior-level position with the opportunity to lead strategic development and execution of customer winback efforts
Reporting Structure: This role reports directly to the CRM Manager and collaborates with cross-functional teams, including finance, marketing, design, technical, and operational teams
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to advance within the marketing department or take on broader responsibilities as the company grows
- Opportunity to work on high-impact projects and contribute to the creation of marketing strategy
- Chance to develop and refine skills in lifecycle marketing, customer retention, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work
Office Location(s): 949 E 12400 S, Suite A6, Draper, UT 84020, US
Geographic Context:
- Draper, Utah, is a suburb of Salt Lake City, offering a mix of urban and suburban living
- The area is known for its outdoor recreation opportunities, including hiking, skiing, and mountain biking
- Utah has a relatively low cost of living compared to other major metropolitan areas in the United States
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with cross-functional team members
- Final interview with the CRM Manager or another senior leader
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign strategy and execution
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in CRM, lifecycle marketing, and email/SMS marketing
- Demonstrate a strong understanding of data analysis and campaign optimization
- Showcase your ability to work effectively with cross-functional teams and drive business impact
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: CRM, lifecycle marketing, email marketing, SMS marketing, customer retention, winback, discount methodology, multivariate testing, campaign analytics, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, campaign strategy, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Customer data platforms (CDPs) such as Segment or Tealium
- Marketing automation tools like Iterable, Braze, or Klaviyo
- Campaign analytics tools such as Google Analytics or Mixpanel
- Multivariate testing tools like Optimizely or Adobe Target
- Project management tools like Asana, Trello, or Jira
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Data-driven and analytical mindset
- Strategic and creative problem-solving
- Strong communication and collaboration skills
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you have a proven track record of developing and executing retention strategies and personalization frameworks across channels?
- Are you comfortable working with data and using it to inform marketing decisions?
- Can you effectively collaborate with cross-functional teams and drive business impact?
ASSUMPTION: Candidates who align with the company's values and possess the required skills and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple high-impact projects simultaneously
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams with varying priorities and workloads
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- This role focuses more on customer retention and winback strategies compared to other marketing roles, which may have a broader focus on customer acquisition and brand awareness
- Industry-specific context: The eyewear industry is competitive and constantly evolving, requiring a strong understanding of customer behavior and preferences
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department or the broader organization
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.
📝 Sample Projects
- Developing and executing a multi-variate discount strategy campaign that increases customer retention by 15%
- Expanding reach within the current database by implementing a targeted outreach program that engages non-contactable accounts and increases reacquisition rates by 10%
- Optimizing email design and SMS channel variation within recurring outreach programs, resulting in a 20% increase in open rates and a 15% increase in conversion rates
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns that drive business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current customer winback strategy and how my role would contribute to its evolution?
- How does the CRM team collaborate with other departments, such as finance, marketing, design, and operations?
- What are the most significant challenges facing the customer retention efforts, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in CRM, lifecycle marketing, and email/SMS marketing
- Prepare for the interview by researching the company, its products, and its competitors
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
