📌 Core Information
🔹 Job Title: Senior Digital Marketing Associate
🔹 Company: 1-800 Contacts
🔹 Location: Draper, UT (Hybrid)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retention strategies across digital channels
- Collaborating cross-functionally with various teams to improve customer experiences
- Leveraging machine learning and customer data to create personalized journeys
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Analyzing customer data and behavioral signals to inform marketing strategies
✅ Collaborating with cross-functional teams to improve customer outreach and experiences
✅ Developing and executing A/B tests to optimize campaign performance
✅ Monitoring and reporting on key metrics to drive data-informed decisions
✅ Utilizing customer data platforms and marketing automation tools to create segmented customer groups
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to drive business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably in an ecommerce or direct-to-consumer business
Required Skills:
- Proficient in customer data platforms (CDPs), marketing automation tools, and campaign analytics
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Experience using machine learning models to drive business impact (preferred)
Preferred Skills:
- Hands-on experience with multivariate testing and reinforcement learning principles
- Proven track record of developing and executing retention strategies across channels
- Ability to clearly define and articulate requirements to technical partners
ASSUMPTION: Candidates with experience in ecommerce or direct-to-consumer businesses and a proven track record in retention strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Digital Marketing role in Utah)
Benefits:
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Working Hours: Full-time, Monday - Friday, with a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing role in Utah. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the eyewear and vision care sector
Company Size: 11-50 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2016, with a focus on disrupting the traditional eyewear market by providing affordable, stylish frames
Company Description:
- 1-800 Contacts is the parent company of SeekWell, which includes brands like 1-800 Contacts, Luna, and The Framery
- The company aims to make vision care simpler, easier, and more accessible for consumers
- 1-800 Contacts maintains a legendary, award-winning culture and continues to develop innovative products and businesses
Company Specialties:
- Direct-to-consumer eyewear and vision care
- Affordable and stylish eyewear options
- Innovative business models and technologies in the vision care industry
Company Website: https://www.liingoeyewear.com
ASSUMPTION: 1-800 Contacts is a well-established company in the vision care industry, with a strong focus on innovation and customer-centric approaches.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and impact within the marketing department
Reporting Structure: This role reports directly to the Director of CRM and works closely with cross-functional teams, including marketing, design, technical, and operational teams
Work Arrangement: Hybrid work arrangement, with 2 days on-site at the company's headquarters in Draper, UT, and 3 days remote
Growth Opportunities:
- Potential to take on more responsibilities and lead projects as the company continues to grow and expand
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to transition into a management role or take on more strategic responsibilities as the company evolves
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a meaningful impact on the company's marketing efforts and customer experiences.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities, including an in-house restaurant and full gym
Office Location(s): 949 E 12400 S, Suite A6, Draper, UT 84020, US
Geographic Context:
- Draper, UT is a suburb of Salt Lake City, offering a mix of urban and outdoor living
- The area is known for its high quality of life, with access to outdoor recreation, cultural attractions, and a strong job market
- The company's headquarters is conveniently located near major highways and public transportation options
Work Schedule: Full-time, Monday - Friday, with a hybrid work arrangement (2 days on-site, 3 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the on-site office provides opportunities for collaboration and in-person interaction.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and/or team members
- Final interview with the Director of CRM to discuss the role's fit within the broader marketing strategy
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign strategy and execution
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with customer data platforms, marketing automation tools, and campaign analytics
- Include examples of your ability to analyze data and drive business impact through marketing strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: CRM, lifecycle marketing, email marketing, SMS marketing, data analysis, machine learning, customer data platforms, marketing automation, campaign analytics, project management, collaboration, retention strategies, personalization, testing, communication, customer experience
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Customer data platforms (CDPs) such as Segment, Tealium, or BlueConic
- Marketing automation tools like Iterable, Braze, or Klaviyo
- Campaign analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel
ASSUMPTION: The specific tools and technologies used in this role may vary, but proficiency in customer data platforms, marketing automation tools, and campaign analytics is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Agile and adaptable approach to work
- Strong attention to detail and commitment to quality
Self-Assessment Questions:
- How do you approach analyzing customer data to inform marketing strategies?
- Can you describe a time when you collaborated with cross-functional teams to improve customer experiences?
- How do you ensure the quality and accuracy of your work, particularly when managing multiple projects?
ASSUMPTION: Candidates who align with the company's values and work style, and can provide specific examples of their data-driven approach, cross-functional collaboration, and commitment to quality will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple high-impact projects simultaneously
- Balancing strategic thinking with day-to-day execution
- Adapting to a hybrid work environment and maintaining effective communication with remote team members
- Keeping up with the latest trends and best practices in digital marketing and customer retention
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on customer retention and leveraging machine learning to create personalized customer experiences
- Industry-specific context: The vision care industry is highly competitive, with a strong focus on customer experience and innovation
- Career path comparison: This role offers opportunities for growth and impact within the marketing department, with potential for advancement into management or strategic roles
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the competitive landscape of the vision care industry to make an informed decision about their career path.
📝 Sample Projects
- Developing and executing a multi-channel retention campaign, including email, SMS, and push notifications, to reduce customer churn by 15%
- Collaborating with the design team to create a visually appealing and user-friendly customer portal, resulting in a 20% increase in customer engagement
- Analyzing customer data to identify high-value segments and developing targeted marketing campaigns to drive revenue growth
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, collaborate with cross-functional teams, and analyze data to drive business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the customer retention efforts and where this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's marketing strategy, and the work environment, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your experience with customer data platforms, marketing automation tools, and campaign analytics
- Prepare for the interview by researching the company's marketing strategy and customer retention efforts, and practicing your data analysis and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
