📌 Core Information
🔹 Job Title: Senior Digital Marketing
🔹 Company: Encora
🔹 Location: Peru
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Costa Rica or Peru)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Encora’s digital marketing strategy, with a focus on paid media and paid social
- Planning, budgeting, and executing multichannel B2B marketing campaigns across digital, social, and traditional advertising platforms
- Selecting and managing the optimal mix of channels, including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
- Building and launching effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements
- Collaborating with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives
ASSUMPTION: This role requires a high level of self-motivation and independence, as the ideal candidate will be building the paid media function from scratch. Strong analytical and problem-solving skills are essential for success in this position.
📋 Key Responsibilities
✅ Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising platforms with primary focus on US and UK markets
✅ Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
✅ Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements
✅ Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
✅ Manage paid media budget allocation and optimization across channels to continuously improve performance metrics
✅ Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives
ASSUMPTION: The role may evolve over time as Encora's marketing team grows and the paid media function becomes more established. Initial responsibilities may focus heavily on campaign execution, with a gradual shift towards strategic planning and team management as the function matures.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in media planning and campaign execution, with direct exposure to the US market
Required Skills:
- Proven track record of independently building and executing B2B paid media campaigns across multiple channels
- Hands-on experience managing LinkedIn, Google Ads, and programmatic display ads
- Ability to manage media budgets effectively across channels to maximize ROI
- Proficient/Fluent English skills - C1
Preferred Skills:
- Experience with specialized B2B technology media channels, industry publications, and events
- Strong analytical and problem-solving skills
- Self-motivated with the ability and desire to build processes from scratch
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the digital engineering and IT services competitive landscape, as well as experience marketing cloud, data, and AI services to enterprise audiences.
💰 Compensation & Benefits
Salary Range: Based on the experience level and location, the estimated salary range for this role is $80,000 - $120,000 USD per year. This estimate is derived from industry standards for Senior Digital Marketing roles in the US and Latin America.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones
ASSUMPTION: Encora offers competitive compensation and benefits packages for its employees. The provided salary range is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Encora is a global company that offers Software and Digital Engineering solutions. Its practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.
Company Size: Encora has 5,001-10,000 employees, making it a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse projects, while also providing the resources and stability of a larger company.
Founded: Encora's founding date is not specified, but it is backed by renowned private equity firms Advent International and Warburg Pincus.
Company Description:
- Headquartered in Santa Clara, California, with offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia
- Offers nearshore agility to clients anywhere in the world, coupled with expertise at scale in India
- Delivers cloud-first, data-first, AI-first approach to enable clients to create differentiated enterprise value through technology
Company Specialties:
- Software and Digital Product Engineering Services
Company Website: http://www.encora.com
ASSUMPTION: Encora's global presence and diverse service offerings provide ample opportunities for career growth and exposure to various technologies and industries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in B2B paid media campaigns and be comfortable working independently to build the paid media function from scratch.
Reporting Structure: The Senior Digital Marketing will report directly to the VP of Marketing and work closely with brand, content, and regional marketing teams.
Work Arrangement: This role is remote, with the option to work from Costa Rica or Peru. The work arrangement is flexible, with a focus on results and performance rather than hours worked.
Growth Opportunities:
- As Encora's marketing team grows, there may be opportunities for the Senior Digital Marketing to take on additional responsibilities or mentor junior team members
- With a proven track record, the candidate may have the opportunity to move into a management or leadership role within the marketing department
- Encora's diverse service offerings and global presence provide ample opportunities for career growth and exposure to various technologies and industries
ASSUMPTION: Encora's mid-sized to large company structure offers opportunities for career growth and development, with a focus on results and performance rather than hours worked.
🌍 Location & Work Environment
Office Type: Remote (Costa Rica or Peru)
Office Location(s): The primary office locations for this role are in Costa Rica and Peru. However, Encora has offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia, providing opportunities for travel or relocation.
Geographic Context:
- Costa Rica and Peru both offer vibrant cultures, diverse landscapes, and a high quality of life
- The cost of living in both countries is generally lower than in the US, providing a lower cost of living for employees
- Both countries have a strong focus on education and innovation, with a growing tech industry
Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked. The ideal candidate will be self-motivated and able to manage their time effectively to meet deadlines and achieve objectives.
ASSUMPTION: The remote work arrangement and flexible work schedule provide a high degree of autonomy and flexibility for the ideal candidate, allowing them to balance their personal and professional responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Technical interview with the hiring manager or a member of the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign planning and execution skills
- Budget management and optimization
- Analytical and problem-solving skills
- Cultural fit and communication skills
Application Tips:
- Highlight your experience with B2B paid media campaigns and your ability to work independently to build processes from scratch
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Be prepared to discuss your approach to campaign planning, budget management, and optimization during the interview
ATS Keywords: B2B marketing, paid media, campaign execution, budget management, LinkedIn Ads, Google Ads, programmatic display, industry publications, measurement frameworks, ROI, lead quality
ASSUMPTION: Encora's application process is designed to assess the candidate's technical skills, cultural fit, and ability to work independently and effectively in a remote environment.
🛠️ Tools & Technologies
- Google Ads suite (Search, Display, YouTube, Remarketing)
- Google Tag Manager (GTM)
- Conversion tracking setup (tags, pixels, analytics integrations)
- LinkedIn Ads
- Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.)
- ABM platforms (e.g., Influ2, Propensity)
- SEMrush and/or SpyFu for competitive and SEO analysis
- Google Data Studio / Power BI for real-time reporting
ASSUMPTION: The ideal candidate will have hands-on experience with the listed tools and technologies, as well as a strong understanding of their capabilities and best practices for B2B paid media campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Self-motivated and results-driven
- Strong analytical and problem-solving skills
- Ability to work independently and effectively in a remote environment
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of independently building and executing B2B paid media campaigns?
- Are you comfortable working remotely and managing your time effectively to meet deadlines and achieve objectives?
- Do you have strong analytical and problem-solving skills, with a focus on continuous learning and improvement?
ASSUMPTION: Encora's company culture values innovation, collaboration, and customer focus. The ideal candidate will be self-motivated, results-driven, and able to work effectively in a remote environment.
⚠️ Potential Challenges
- The role requires a high degree of independence and self-motivation, which may be challenging for candidates who prefer a more structured work environment
- The ideal candidate must be comfortable working remotely and managing their time effectively to meet deadlines and achieve objectives
- The role may evolve over time as Encora's marketing team grows and the paid media function becomes more established, requiring the candidate to be adaptable and flexible
- The candidate must be comfortable working in a global, multicultural environment and collaborating with team members across different time zones
ASSUMPTION: The ideal candidate will be self-motivated, results-driven, and able to work effectively in a remote, global environment. They will also be adaptable and flexible, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Senior B2B Marketing Manager, with a focus on campaign planning, execution, and optimization
- Encora's global presence and diverse service offerings provide ample opportunities for career growth and exposure to various technologies and industries, which may not be available in more specialized or niche roles
- This role requires a balance of strategic thinking and hands-on execution, with a focus on results and performance rather than hours worked
ASSUMPTION: Encora's mid-sized to large company structure offers opportunities for career growth and development, with a focus on results and performance rather than hours worked.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for Encora's US and UK markets, with a focus on B2B technology buyers
- Building and launching effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements
- Creating measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels, and continuously optimizing campaigns based on performance data
ASSUMPTION: The ideal candidate will have experience with B2B paid media campaigns and be comfortable working independently to build processes from scratch. They will also have strong analytical and problem-solving skills, with a focus on continuous learning and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Encora's paid media function, and how this role will contribute to its growth and development?
- How does Encora support the professional development and growth of its marketing team members?
- Can you provide an example of a successful B2B paid media campaign that Encora has executed, and what made it successful?
- How does Encora approach collaboration and communication across different time zones and cultures?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Encora's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to work independently and effectively in a remote environment. The ideal candidate will be self-motivated, results-driven, and able to work effectively in a global, multicultural environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role, with a focus on B2B paid media campaigns and your ability to work independently to build processes from scratch
- Prepare for your interview by researching Encora's company culture, values, and recent campaigns, and be ready to discuss your approach to campaign planning, budget management, and optimization
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
