📌 Core Information
🔹 Job Title: Senior Digital Marketing Consultant
🔹 Company: Sun Life
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office & Virtual)
🚀 Job Overview
Key aspects of this role include:
- Coaching top advisors on marketing strategies to grow their businesses and engage with clients
- Developing individual marketing plans and providing tailored service to help advisors differentiate their businesses
- Working collaboratively with advisors, field leaders, and internal stakeholders to achieve marketing objectives
- Delivering presentations to various audiences and continuously identifying opportunities to create additional value
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to build effective relationships with advisors and internal teams.
📋 Key Responsibilities
✅ Coach advisors on marketing strategies to grow their businesses and engage with clients
✅ Develop individual marketing plans and provide tailored service to help advisors differentiate their businesses from the mass market
✅ Work collaboratively with advisors, field leaders, and internal stakeholders to achieve marketing objectives
✅ Deliver presentations to various audiences and continuously identify opportunities to create additional value
✅ Oversee the development and internal approval processes associated with advisors' marketing plans
✅ Report on marketing plan performance, client engagement, lead generation, and sales
ASSUMPTION: The role involves a mix of strategic planning, client management, and project management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Post-secondary education in marketing, business, communications, or a related field
Experience: 5-8 years of experience in marketing, social media, business, or communications, with a focus on digital marketing and coaching experienced advisors
Required Skills:
- Proven ability to influence and inspire teams and consult with people from diverse backgrounds
- In-depth analytical and problem-solving skills
- Strong understanding of insurance and investments products
- Excellent communication and presentation skills
- Strong organizational skills and ability to manage multiple high-priority projects
- Strong understanding of digital technologies and communications
- Ability to embrace change and adapt to constantly evolving business priorities
Preferred Skills:
- Previous experience in an account management role
- Experience in the financial services industry
ASSUMPTION: Candidates with a strong background in digital marketing, experience working with advisors, and a proven track record of driving results are well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 78,000 - 128,000 per year
Benefits:
- Flexible benefits from the day you join
- Pension, stock, and savings programs
Working Hours: Full-time (37.5 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is competitive for the role and experience level in the Toronto area. Benefits are comprehensive and designed to meet the needs of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 37,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Sun Life was founded in 1865 and has a long history of providing financial services and insurance products to clients.
Company Description:
- Sun Life is committed to helping clients achieve lifetime financial security and live healthier lives through its insurance and investment products and services.
- The company operates in key markets around the world, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia.
- Sun Life is dedicated to fostering a diverse and inclusive workplace that reflects the communities it serves.
Company Specialties:
- Life and health insurance
- Investment products and services
- Group benefits
- Retirement solutions
Company Website: www.sunlife.com
ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and client management.
Reporting Structure: The Senior Digital Marketing Consultant reports directly to the Director, Digital Marketing Services.
Work Arrangement: This role is a hybrid position, requiring a balance of office and virtual work.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the organization
- Opportunities to work on cross-functional projects and collaborate with teams across the business
- Access to professional development and training opportunities
ASSUMPTION: The hybrid work arrangement and opportunities for career growth make this role an attractive opportunity for experienced digital marketing professionals looking to take the next step in their careers.
🌍 Location & Work Environment
Office Type: Sun Life's Toronto office is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): Sun Life Toronto One York, 150 King St W, Toronto, ON M5X 1E9, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant business community and a strong financial services industry
- The city offers a high quality of life, with numerous cultural attractions, recreational opportunities, and diverse neighborhoods
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time (37.5 hours/week) with flexible work arrangements
ASSUMPTION: The modern office environment and flexible work arrangements make Sun Life an attractive employer for digital marketing professionals looking for a dynamic and supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and presentation skills
- Client management and relationship-building abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience working with advisors and driving results in digital marketing campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your marketing plans and strategies to discuss during the interview
ATS Keywords: Digital Marketing, Marketing Strategy, Client Management, Advisor Coaching, Marketing Plans, Presentation Skills, Relationship Building, Problem Solving, Analytical Skills
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, communication skills, and ability to build effective relationships with advisors and internal teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving results in digital marketing campaigns?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and team-oriented work culture?
ASSUMPTION: Candidates who are client-focused, collaborative, and results-driven will be well-suited to Sun Life's culture and work environment.
⚠️ Potential Challenges
- Managing multiple high-priority projects and deadlines
- Working with advisors who have varying levels of marketing expertise and experience
- Navigating a large and complex organization with multiple stakeholders
- Adapting to constantly evolving business priorities and market conditions
ASSUMPTION: The fast-paced and dynamic nature of the role, as well as the need to manage multiple projects and stakeholders, may present challenges for some candidates.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on client management and coaching
- In the financial services industry, this role is unique in its focus on coaching experienced advisors and driving their marketing success
- Career progression in this role may involve moving into a management or leadership position within the digital marketing function
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and how it fits with their long-term career goals.
📝 Sample Projects
- Developing a comprehensive marketing plan for a top-performing advisor, including digital and traditional marketing channels
- Coaching an advisor on how to optimize their website and social media presence to drive leads and sales
- Collaborating with internal stakeholders to create a targeted email campaign for a specific client segment
ASSUMPTION: The specific projects and initiatives in this role will vary depending on the needs of the advisors and the organization's marketing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing challenges faced by advisors in our target market?
- How does the organization support the professional development and growth of its digital marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the organization measure the success of its digital marketing initiatives and advisor coaching programs?
- What is the work-life balance like for employees in this role and within the organization as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sun Life careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and advisor coaching
- Prepare examples of your marketing plans and strategies to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
