📌 Core Information
🔹 Job Title: Senior Digital Marketing Consultant
🔹 Company: Sun Life
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Coaching top advisors on marketing strategies to grow their businesses and engage with clients
- Developing individual marketing plans and providing tailored service to help advisors differentiate their businesses
- Working collaboratively with advisors, business partners, and field leaders to integrate marketing strategies
- Delivering presentations to various audiences and continuously identifying opportunities for innovation
ASSUMPTION: This role requires a strong understanding of digital marketing best practices and the ability to work effectively with advisors and internal stakeholders.
📋 Key Responsibilities
✅ Coach advisors on their marketing strategies to grow their businesses and engage with clients
✅ Develop and implement individual marketing plans for advisors
✅ Collaborate with advisors, business partners, and field leaders to integrate marketing strategies
✅ Deliver presentations to various audiences and provide strategic recommendations to support advisors' needs
✅ Report on marketing plan performance, client engagement, lead generation, and sales
ASSUMPTION: The role requires strong communication, analytical, and problem-solving skills, as well as the ability to influence and inspire teams.
🎯 Required Qualifications
Education: Post-secondary education in marketing, business, or a related field
Experience: 5-8 years of experience in marketing, social media, business, or communications
Required Skills:
- Proven experience working with advisors in the financial services space
- Strong communication and presentation skills
- Excellent organizational skills and ability to manage multiple high-priority projects
- In-depth analytical and problem-solving skills
- Understanding of insurance and investments products
- Strong understanding of digital technologies and communications
Preferred Skills:
- Previous experience in an account management role
- Experience in the financial services industry
ASSUMPTION: Candidates with experience in digital marketing and a proven track record of driving results are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: CAD 78,000 - 128,000 per year
Benefits:
- Flexible Benefits
- Pension, stock, and savings programs
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Toronto area.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Sun Life was founded in 1865 and has a long history of providing financial services to clients.
Company Description:
- Sun Life is committed to helping clients achieve lifetime financial security and live healthier lives
- The company offers a wide range of insurance and investment products and services
- Sun Life has a strong presence in key markets around the world, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia
Company Specialties:
- Life and health insurance
- Investment management
- Group benefits
- Retirement solutions
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life's extensive experience and global presence provide a stable and supportive environment for employees to grow and develop their careers.
📊 Role Analysis
Career Level: This role is suited for experienced marketing professionals looking to advance their careers in the financial services industry.
Reporting Structure: The Senior Digital Marketing Consultant reports to the Director, Digital Marketing Services.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop expertise in digital marketing within the financial services industry
ASSUMPTION: Sun Life's large size and diverse product offerings provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Sun Life's Toronto office is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): Sun Life Toronto One York, 100 York St, Toronto, ON M5J 2X1, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The city offers a wide range of housing options and neighborhoods to suit different preferences and budgets
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule is flexible, with a focus on results and productivity.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Communication and presentation skills
- Analytical and problem-solving skills
- Understanding of digital marketing best practices
- Ability to work collaboratively with advisors and internal stakeholders
Application Tips:
- Highlight relevant experience working with advisors in the financial services space
- Include specific examples of marketing strategies and campaigns that have driven results
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Digital Marketing, Marketing Strategy, Client Engagement, Lead Generation, Sales, Marketing Plans, Advisor Coaching, Presentation Skills, Collaboration, Innovation
ASSUMPTION: Sun Life's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the candidate is working on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centered
- Rigor
- Collaboration
- Inclusion
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and open to change
- Strong communicator and listener
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing strategies?
- Are you comfortable working with advisors and internal stakeholders to achieve common goals?
- Do you thrive in a collaborative and team-oriented work environment?
ASSUMPTION: Sun Life's culture is focused on collaboration, client-centeredness, and driving results through a rigorous and inclusive approach.
⚠️ Potential Challenges
- Managing multiple high-priority projects and deadlines
- Working with advisors who have varying levels of marketing expertise and experience
- Keeping up with the latest digital marketing trends and best practices
- Navigating a large and complex organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Consultant position, but with a focus on coaching and supporting advisors in the financial services industry
- Unlike other marketing roles, this position requires a strong understanding of insurance and investments products
- Career progression may include moving into a management or leadership role within the marketing department or transitioning to a different area of the business
ASSUMPTION: This role offers a unique opportunity to apply digital marketing expertise in the financial services industry and work closely with advisors to drive results.
📝 Sample Projects
- Developing a comprehensive marketing plan for a top-performing advisor to grow their business and engage with clients
- Collaborating with business partners and field leaders to create targeted marketing campaigns that drive leads, sales, and client engagement
- Analyzing marketing plan performance and providing data-driven recommendations to optimize results
ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute effective marketing strategies that drive results.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing journey for one of Sun Life's top advisors, and how this role fits into that process?
- How does Sun Life support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Sun Life approach innovation and staying ahead of digital marketing trends in the financial services industry?
- What is the work-life balance like for employees in this role, and how does Sun Life support work-life balance initiatives?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, as well as the candidate's fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience working with advisors in the financial services space and your expertise in digital marketing
- Prepare for the interview by researching Sun Life's products and services and thinking about how your marketing strategies can drive results for advisors and the company
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
