📌 Core Information
🔹 Job Title: Senior Digital Marketing Consultant
🔹 Company: Entrata
🔹 Location: Lehi, Utah
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership across client management, internal training, and departmental innovation
- Expert-level strategy and execution across SEO, SEM, and reputation management channels
- Mentoring and coaching team members to enhance department-wide performance
- Collaboration with cross-functional teams to drive marketing success
- Continuous learning and adaptation in the ever-evolving world of digital marketing
ASSUMPTION: This role requires a high level of expertise in digital marketing, with a focus on SEO, SEM, and reputation management. It also demands strong leadership, mentoring, and coaching skills to drive team success.
📋 Key Responsibilities
✅ Seamlessly transition and manage a robust portfolio of strategic accounts
✅ Build strong client relationships through strategic planning, tactical execution, and consistent performance reporting
✅ Serve as the primary digital marketing expert for each assigned account
✅ Provide ongoing mentorship to Associate and Digital Marketing Consultants
✅ Participate in team coaching and skill-building initiatives
✅ Support leadership in onboarding and developing new team members
✅ Actively participate in strategic department initiatives, including process improvements, experimentation with new strategies, and performance reporting
✅ Lead by example in testing and iterating digital tactics to improve client outcomes
✅ Create training content, internal documentation, and case studies highlighting client successes and emerging best practices
✅ Bring new ideas, strategies, and tactics to the department to raise the performance bar
✅ Represent the department in cross-functional collaborations as a subject matter expert
✅ Deliver expert-level SEO, PPC/SEM, and reputation management services
✅ Analyze campaign data and digital performance metrics to inform strategy
✅ Maintain clear, strategic, and proactive client communications via written and verbal channels
ASSUMPTION: This role requires a high level of expertise in digital marketing, with a focus on SEO, SEM, and reputation management. It also demands strong leadership, mentoring, and coaching skills to drive team success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 5+ years of experience managing digital marketing campaigns (SEO, PPC, Reputation Management) and 5+ years of experience in client services, account management, or consulting roles
Required Skills:
- Active certifications in: Google Ads (Search, Display, Video), Google Analytics, Microsoft Ads, Meta Blueprint
- Proficiency in Google Suite and Microsoft Office (especially Excel)
Preferred Skills:
- Experience with Facebook Ads and Shopping campaigns
- Familiarity with HTML, CSS, JavaScript, and basic web design
- Experience using Adobe Photoshop, Illustrator, or similar tools
- Strong understanding of digital marketing in the multi-family housing industry
ASSUMPTION: While the preferred skills are not strictly required, they would greatly benefit the candidate in performing their job effectively and may be considered during the hiring process.
💰 Compensation & Benefits
Salary Range: $70,100 - $110,000 a year
Benefits:
- Flexible and transparent culture with remote and hybrid work options
- Generous vacation time and frequent company recharge days
- Comprehensive medical, dental, and vision coverage, including fertility benefits
- HSA/FSA options and employer-paid disability benefits
- Access to 401(k) or similar retirement plans with employer matching
- Wellness initiatives promoting physical and mental well-being
- Family-centric leave policies
- Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to the community
- Exclusive cell phone plan discounts and bi-annual swag drops
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level digital marketing role. The final offer may vary based on factors like experience, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on property management software for the multi-family housing industry
Company Size: 1,001-5,000 employees, providing a large and established environment with ample growth opportunities
Founded: 2003, with over two decades of experience in the industry
Company Description:
- Entrata is the leading operating system for multifamily communities worldwide, offering a comprehensive property management software suite
- The company provides a wide variety of online tools, including websites, mobile apps, payments, lease signing, accounting, and resident management
- Entrata's open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs
Company Specialties:
- Property Management Software
- Multi-family
- Resident Portals
- Online Rent Payment
- and Smart Home
Company Website: entrata.com
ASSUMPTION: Entrata's extensive experience and comprehensive software suite make it an attractive employer for candidates seeking a stable and innovative work environment.
📊 Role Analysis
Career Level: Senior-level role, offering significant responsibility and the opportunity to drive team success
Reporting Structure: This role reports directly to the Digital Marketing Manager and oversees Associate and Digital Marketing Consultants
Work Arrangement: Remote OK, with flexible hours and the opportunity to work remotely or from one of Entrata's offices
Growth Opportunities:
- Mentoring and coaching team members to develop their skills and advance their careers
- Contributing to strategic department initiatives to drive innovation and performance enhancement
- Potential career progression into leadership or management roles within the digital marketing department
ASSUMPTION: This role offers significant growth opportunities for candidates looking to develop their leadership, mentoring, and coaching skills, as well as those interested in driving innovation and performance enhancement within the digital marketing department.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Lehi, Utah, and Frisco, Texas, as well as remote work options available
Office Location(s): 4205 Chapel Ridge Road, Lehi, UT 84043, US and 801 Network Blvd, Ste 505, Frisco, TX 75034, US
Geographic Context:
- Lehi, Utah, is a rapidly growing city located in the Salt Lake City metropolitan area, offering a high quality of life with affordable housing, a strong economy, and numerous outdoor recreation opportunities
- Frisco, Texas, is a vibrant city located in the Dallas-Fort Worth metropolitan area, known for its strong economy, diverse culture, and numerous entertainment and leisure options
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely or from one of Entrata's offices
ASSUMPTION: The hybrid work environment and remote work options available at Entrata provide candidates with the flexibility to balance their personal and professional lives while still enjoying the benefits of a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and team members
- Final interview with the Digital Marketing Manager
Key Assessment Areas:
- Digital marketing expertise, with a focus on SEO, SEM, and reputation management
- Leadership, mentoring, and coaching skills
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Entrata's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case studies showcasing your digital marketing expertise and achievements
- Research Entrata's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Digital Marketing, SEO, SEM, Reputation Management, Client Management, Account Management, Consulting, Google Ads, Google Analytics, Microsoft Ads, Meta Blueprint, Team Leadership, Mentorship, Data Analysis, Communication, Process Improvement, Training Development
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role, and prepare a portfolio or case studies showcasing their digital marketing expertise and achievements. Additionally, they should research Entrata's company culture and values to demonstrate their cultural fit and alignment.
🛠️ Tools & Technologies
- Google Ads (Search, Display, Video)
- Google Analytics
- Microsoft Ads
- Meta Blueprint
- Google Suite
- Microsoft Office (especially Excel)
- Adobe Photoshop, Illustrator, or similar tools (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. While not all preferred tools are strictly required, they would greatly benefit the candidate in performing their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Excellent Alone, Better Together
- Transparency
- Integrity
- Accountability
- Continuous Learning
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on client success
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you adaptable and open to change, particularly in the ever-evolving world of digital marketing?
- Are you results-driven and focused on client success, with strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with Entrata's core values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a large portfolio of high-impact clients, each with unique needs and expectations
- Balancing strategic planning and tactical execution across multiple digital marketing channels
- Keeping up with the ever-evolving world of digital marketing, including emerging trends and best practices
- Driving team success through mentoring, coaching, and leadership, while also managing individual client accounts
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth, innovation, and success for the right candidate.
📈 Similar Roles Comparison
- Unlike related roles, this position requires a high level of expertise in digital marketing, with a focus on SEO, SEM, and reputation management, as well as strong leadership, mentoring, and coaching skills
- Compared to other senior-level digital marketing roles, this position offers a unique blend of client management, internal training, and departmental innovation responsibilities
- Career progression in this role may lead to leadership or management positions within the digital marketing department, offering significant growth opportunities for the right candidate
ASSUMPTION: This role is distinct from related positions due to its unique blend of responsibilities and the high level of expertise required in digital marketing, leadership, and mentoring.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a portfolio of high-impact clients, driving measurable results and improving client outcomes
- Creating and delivering training content, internal documentation, and case studies highlighting client successes and emerging best practices to enhance department-wide performance
- Collaborating with cross-functional teams to drive marketing success, including contributing to strategic department initiatives and process improvements
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and tactical execution to mentoring, coaching, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital marketing department and the company's overall strategy?
- What opportunities are there for growth and development within the digital marketing department and the company as a whole?
- How does the company support work-life balance, particularly for employees working remotely?
- What is the company's approach to fostering a diverse and inclusive work environment?
ASSUMPTION: Asking these key questions during the interview process will help applicants better understand the role, the company, and the opportunities available for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case studies showcasing your digital marketing expertise and achievements
- Research Entrata's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
