Senior Digital Marketing Executive

📌 Core Information

🔹 Job Title: Senior Digital Marketing Executive

🔹 Company: Eat N Go Limited

🔹 Location: Lagos, Nigeria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading comprehensive digital marketing strategies
• Driving demand generation and lead acquisition through targeted campaigns
• Analyzing user behavior and performance metrics to optimize marketing investments
• Collaborating with cross-functional teams to ensure alignment of messaging and branding
• Staying updated with industry trends and emerging platforms

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and lead the execution of comprehensive digital marketing strategies across web, SEO/SEM, email, paid media, programmatic advertising, and social media to achieve measurable business outcomes.

✅ Drive demand generation and lead acquisition through highly targeted, data-informed digital campaigns.

✅ Lead and manage the implementation of advanced SEO/SEM techniques and ensure ongoing optimization of digital assets.

✅ Analyze user behavior, web traffic trends, and performance metrics to optimize marketing investments and drive continuous improvement.

✅ Oversee paid media planning and buying, including campaign budgeting, bidding strategy, creative development, and post-campaign analysis.

✅ Provide strategic direction for content development across channels to align with business goals and digital best practices.

✅ Supervise A/B and multivariate testing strategies across platforms to improve user experience and conversion rates.

✅ Utilize heatmaps, session recordings, and analytics tools to guide site improvements and UX enhancements.

✅ Coordinate with cross-functional teams including Creative, Sales, and IT to ensure alignment of messaging, branding, and campaign goals.

✅ Manage relationships with external vendors, media agencies, influencers, and technology partners to maximize ROI.

✅ Monitor the latest industry trends, emerging platforms, and innovations to maintain digital leadership and competitiveness.

✅ Deliver detailed reports and executive-level presentations highlighting campaign insights, performance metrics, and strategic recommendations.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field

Experience: Minimum of 4-5 years of hands-on experience in digital marketing, with at least 2 years in a senior or leadership role

Required Skills:

• Proven track record in designing and executing strategic marketing campaigns with measurable business impact
• Excellent leadership, analytical, and project management skills
• Strong communication and stakeholder management abilities

Preferred Skills:

• Master’s degree or industry certifications (e.g., Google Ads, Meta Blueprint, HubSpot, etc.)

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful marketing campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₦15,000,000 - ₦25,000,000 per annum, based on industry standards for a senior digital marketing role in Lagos, Nigeria. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. However, additional hours may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Eat N Go Limited operates in the Food & Beverages industry, with a focus on quick service restaurants and food delivery.

Company Size: Eat N Go Limited has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and career advancement while maintaining a relatively flat organizational structure.

Founded: Eat N Go Limited was founded in 2011, with its headquarters in Lagos, Nigeria.

Company Description:

• Eat N Go Limited is a restaurant group on a mission to become the premier food operator in Africa.
• The company operates three international brands: Domino’s Pizza, Cold Stone Creamery, and Pinkberry.
• Eat N Go Limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N’ Go has over 200 stores across Nigeria and Kenya.

Company Specialties:

• Quick Service Restoration

Company Website: http://www.eatngo-africa.com

ASSUMPTION: Eat N Go Limited's focus on growth and expansion presents exciting opportunities for career development and growth within the company.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence in digital marketing strategy and execution.

Reporting Structure: The Senior Digital Marketing Executive will report directly to the Group Marketing Director and work closely with the Brand Manager.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Lagos, Nigeria, and work from the company's headquarters.

Growth Opportunities:

• Potential to grow into a leadership or management role within the marketing department
• Opportunities to work on high-impact projects and campaigns that drive business growth
• Exposure to a diverse range of brands and marketing channels

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Eat N Go Limited's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): 1715 Idejo Street, Adeola Odeku, VI, Lagos, Lagos, Eti Osa Lagos 101222, NG

Geographic Context:

• Lagos is the commercial hub of Nigeria, offering a vibrant and dynamic work environment.
• The office is located in the Victoria Island area, known for its high concentration of multinational corporations and upscale amenities.
• The Lagos metropolis is characterized by its bustling energy, diverse culture, and robust economy.

Work Schedule: The work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with additional hours required based on project demands.

ASSUMPTION: The work environment at Eat N Go Limited is fast-paced, collaborative, and focused on driving business growth through innovative marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Group Marketing Director and Brand Manager
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Digital marketing strategy and execution
• Analytical and problem-solving skills
• Leadership and team management abilities
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements.
• Be prepared to discuss your approach to digital marketing strategy and execution, as well as your experience with SEO/SEM, paid media, and analytics.
• Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously.

ATS Keywords: Digital Marketing, SEO, SEM, Paid Media, Programmatic Advertising, Social Media, Data Analysis, Content Development, A/B Testing, User Experience, Project Management, Stakeholder Management, Campaign Management, Performance Metrics, Industry Trends

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Power BI
• SEO/SEM tools (e.g., Google Search Console, Google Ads, SEMrush, etc.)
• Social media management platforms (e.g., Hootsuite, Buffer, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, etc.)
• Paid media platforms (e.g., Google Ads, Facebook Ads, etc.)

ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on driving business growth and results
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with Eat N Go Limited's company values, particularly customer-centricity and innovation?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you approach collaboration and teamwork, particularly when working with cross-functional teams?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Eat N Go Limited's values and work style throughout the interview process.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously
• Keeping up with the latest industry trends and emerging platforms
• Working effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other senior digital marketing roles in the food and beverage industry, but may offer more opportunities for growth and career advancement due to the company's focus on expansion.
• Compared to other senior marketing roles, this position places a strong emphasis on data analysis and performance metrics to drive continuous improvement.
• Career paths for this role may include progression into leadership or management positions within the marketing department or other areas of the business.

ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the market and competitive landscape.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new brand launch
• Optimizing SEO/SEM campaigns to improve search engine rankings and drive organic traffic
• Analyzing user behavior and web traffic trends to inform site improvements and UX enhancements

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements and impact.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the company's overall growth and expansion strategy?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company approach collaboration and teamwork across different departments and functions?
• What is the company's approach to work-life balance, particularly for senior-level roles?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask throughout the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements.
• Prepare for the interview by researching the company, its brands, and its competitors, as well as by practicing common digital marketing interview questions.
• If selected for the final interview, be prepared to present a strategic digital marketing plan for one of the company's brands.
• Follow up with the hiring manager within 48 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.