📌 Core Information
🔹 Job Title: Senior Digital Marketing Executive
🔹 Company: Talent 360
🔹 Location: Cairo, Egypt
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns
- Managing and growing the company's social media presence
- Tracking and analyzing marketing performance
- Collaborating with design and product teams
- Conducting market research
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a strong understanding of digital marketing channels.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns (Google Ads, Meta, LinkedIn, etc.)
✅ Manage and grow the company's presence on social media platforms and create engaging content
✅ Handle SEO efforts, website updates, and content creation for blogs, newsletters, and more
✅ Track and analyze marketing performance (traffic, ROI, CPA, etc.), and optimize campaigns accordingly
✅ Collaborate with the design and product teams to create compelling marketing materials
✅ Conduct market research to understand trends, competitors, and customer needs
✅ Organize and promote webinars, events, and product launches
✅ Assist in the development and maintenance of the marketing calendar for ongoing initiatives
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced, growing team.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 3-5 years of experience in marketing, preferably within tech or software.
Required Skills:
- Proven experience in digital marketing campaigns
- Strong understanding of SEO, SEM, content marketing, and social media platforms
- Excellent written and verbal communication skills
- Highly organized with a keen attention to detail
- Data-driven and capable of making decisions based on marketing performance metrics
- Ability to collaborate effectively in a fast-paced, growing team
Preferred Skills:
- Experience with specific digital marketing tools (e.g., Google Analytics, HubSpot)
- Fluency in Arabic
ASSUMPTION: Candidates with experience in the tech or software industry and proficiency in Arabic will have an advantage.
💰 Compensation & Benefits
Salary Range: EGP 25,000 - 35,000 per month (Based on industry standards for mid-level marketing roles in Cairo)
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software & Technology
Company Size: Small (11-50 employees) - A growing Australian software company focused on digital solutions for the Architecture, Engineering, and Construction (AEC) industry.
Founded: 2021 - A relatively new company with a strong focus on innovation and excellence.
Company Description:
- MicroBIM aims to assist companies in getting in control of their expenses.
- The company offers advanced tools for professionals in the AEC industry.
- MicroBIM is committed to driving innovation and excellence in the tech industry.
Company Specialties:
- Spend Management Software
Company Website: http://www.sifi.app
ASSUMPTION: Working at MicroBIM offers the opportunity to grow with a dynamic, innovative company in the tech industry.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for marketing professionals with 3-5 years of experience.
Reporting Structure: The Senior Digital Marketing Executive will report directly to the Marketing Manager or a similar role.
Work Arrangement: On-site - This role requires working on-site at the company's headquarters in Cairo, Egypt.
Growth Opportunities:
- As the company grows, there may be opportunities for the Senior Digital Marketing Executive to take on additional responsibilities or move into a management role.
- MicroBIM's focus on professional development provides opportunities for employees to grow their skills and advance their careers.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: On-site - This role requires working on-site at the company's headquarters in Cairo, Egypt.
Office Location(s): King Fahad Road, Riyadh, SA
Geographic Context:
- Cairo, Egypt, is the largest city in the Middle East and the Arab world.
- The city is known for its rich history, vibrant culture, and bustling business scene.
- Cairo offers a mix of modern and traditional experiences, with numerous historical sites, museums, and cultural attractions.
Work Schedule: Full-time (40 hours per week) - The work schedule is Monday to Friday, with standard business hours.
ASSUMPTION: Working in Cairo offers a unique blend of history and modernity, with a diverse range of cultural experiences and a vibrant business environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Digital marketing campaign experience
- Social media management skills
- SEO and content creation knowledge
- Data analysis and reporting abilities
- Communication and collaboration skills
Application Tips:
- Highlight specific digital marketing campaigns you've managed and their outcomes.
- Provide examples of engaging social media content you've created.
- Demonstrate your understanding of SEO principles and content marketing strategies.
- Showcase your data analysis skills and how you've used data to inform marketing decisions.
- Prepare questions about the company's marketing goals and strategies to demonstrate your interest in the role.
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Campaign Management, Marketing Performance, Google Analytics, HubSpot, Marketing Calendar, Webinars, Events, Product Launches
ASSUMPTION: Tailoring your application to highlight relevant skills and experiences will increase your chances of success in the application process.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics
- HubSpot
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Collaboration
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Results-driven
- Team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with MicroBIM's value of innovation, and can you provide an example of a time when you demonstrated this value?
- How comfortable are you working in a fast-paced, growing team environment, and can you describe a time when you thrived in such a setting?
- How does your personal work style fit with MicroBIM's work style, and can you provide an example of a time when your work style contributed to a successful project or outcome?
ASSUMPTION: Candidates who demonstrate a strong fit with MicroBIM's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest digital marketing trends and tools
- Working in a fast-paced, growing company with evolving priorities
- Collaborating effectively with cross-functional teams (design, product, etc.)
- Balancing marketing efforts with limited resources (budget, time, etc.)
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the tech industry and the AEC sector.
- Industry-specific context: The tech industry is dynamic and fast-paced, with a strong emphasis on innovation and digital solutions.
- Career path comparison: This role offers a clear path to growth, with opportunities for advancement as the company expands.
ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for success in the application process.
📝 Sample Projects
- Developing and executing a successful Google Ads campaign for a new product launch
- Creating engaging social media content that increases brand awareness and generates leads
- Conducting keyword research and on-page SEO optimization for the company's website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the company's primary marketing goals for the next year, and how does this role contribute to achieving them?
- How does the marketing team collaborate with other departments, such as design and product?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing campaign experience, social media management skills, and SEO knowledge.
- Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit for the position.
- Prepare examples of your work, such as successful marketing campaigns or engaging social media content, to showcase during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
