Senior Digital Marketing Executive

📌 Core Information

🔹 Job Title: Senior Digital Marketing Executive

🔹 Company: Pharmacy2U

🔹 Location: Leeds (LS15), United Kingdom

🔹 Job Type: Hybrid (Full time)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid media campaigns across various channels to drive sales growth and ensure positive ROI.
• Overseeing budget allocation and performance reporting to key stakeholders.
• Collaborating with cross-functional teams to improve marketing efforts and drive business growth.
• Working in a fast-paced, dynamic environment with tight deadlines.

ASSUMPTION: This role requires a high level of experience in digital marketing, with a focus on paid media channels. The ideal candidate will have a proven track record in driving sales growth and optimizing marketing spend.

📋 Key Responsibilities

✅ Manage and optimize paid media campaigns across Meta, Google, AWIN, and other relevant channels to drive sales growth and ensure positive ROI.

✅ Take ownership of marketing spend to drive performance against key metrics, ensuring spend is apportioned and optimised to key categories.

✅ Run tests to scale up spends efficiently across core channels.

✅ Oversee and optimise the product feed, ensuring effective promotion of offers, enhancing copy, and continuously iterating to improve click-through rates.

✅ Provide weekly performance updates to key stakeholders and ad hoc reports as needed.

ASSUMPTION: The successful candidate will have extensive experience in managing paid media campaigns, with a strong understanding of digital marketing principles and a proven ability to drive sales growth and optimize marketing spend.

🎯 Required Qualifications

Education: GCSE (or equivalent) Maths and English Grade C or above

Experience: Extensive experience (5-10 years) in growth/performance marketing, specifically in e-commerce, with a focus on paid media channels.

Required Skills:

• Proven experience working in key digital marketing platforms (e.g., Google Ads, Facebook Ads, AWIN)
• Intermediate Excel skills
• Strong analytical and numerical skills
• Ability to work in a pressured environment, delivering against tight deadlines
• Excellent communication and stakeholder management skills

Preferred Skills:

• Experience working in a retail or healthcare environment
• Familiarity with the NHS and private prescription market
• Knowledge of the Pharmacy2U business and its competitors

ASSUMPTION: Candidates with a strong background in digital marketing, particularly in paid media, will be best suited to this role. Experience in the retail or healthcare sector is desirable but not essential.

💰 Compensation & Benefits

Salary Range: £34,000 - £40,000 per annum DOE, plus up to a 10% annual discretionary bonus

Benefits:

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via our blue light card and benefits schemes)
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & exclusive offers at The Springs, Leeds
• 25% Discount & health & beauty purchases
• 25% Discount on Pharmacy2U Private Online Doctor Services

Working Hours: 37.5 hours per week, Monday - Friday, with flexible working options available

ASSUMPTION: The salary range provided is based on the role's experience level and the company's size. The extensive benefits package reflects the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmacy2U operates in the pharmaceutical manufacturing industry, focusing on online pharmacy services and digital healthcare provision.

Company Size: Pharmacy2U is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Pharmacy2U was founded in 1999 and has since grown to become the UK's largest digital healthcare provider, helping over 1.5 million patients manage their NHS prescriptions online.

Company Description:

• Pharmacy2U is the UK's largest digital pharmacy, proudly partnered with the NHS and offering a range of online healthcare services.
• The company is committed to putting people in control of their healthcare, providing a convenient and accessible online prescription service.
• Pharmacy2U is dedicated to continuous improvement and innovation, striving to be a world-leading, patient-centric digital healthcare provider.

Company Specialties:

• NHS Repeat Prescriptions
• Private Prescriptions
• Online Doctor Service

Company Website: https://www.pharmacy2u.co.uk/

ASSUMPTION: Pharmacy2U's focus on digital healthcare and patient-centric approach makes it an attractive employer for candidates interested in the healthcare industry and technology-driven solutions.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals seeking a senior-level position with significant responsibility and the opportunity to drive business growth.

Reporting Structure: The Senior Digital Marketing Executive will report directly to the Head of Digital Acquisition and work closely with cross-functional teams, including marketing, sales, and IT.

Work Arrangement: This role offers a hybrid work arrangement, with 2 days of remote work and 3 days on-site at the company's headquarters in Leeds.

Growth Opportunities:

• Progression to a leadership role within the digital marketing team or other departments.
• Expanding skills and knowledge through training and development opportunities.
• Contributing to the company's growth and success, potentially opening up new roles and responsibilities.

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the company's growth and success provide ample opportunities for professional development and career progression.

🌍 Location & Work Environment

Office Type: Pharmacy2U's headquarters is a modern, purpose-built office with state-of-the-art facilities and a collaborative work environment.

Office Location(s): Park Approach, Pharmacy2U, Lumina, Leeds, England LS15 8GB

Geographic Context:

• Leeds is a vibrant city in the north of England, with a rich cultural scene, excellent dining options, and easy access to the countryside.
• The city is well-connected by public transportation, with regular bus and train services.
• Leeds Bradford Airport is located nearby, providing convenient access to international destinations.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working options are available.

ASSUMPTION: The modern office environment and convenient location make Pharmacy2U's headquarters an attractive place to work, with easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Second-round interview with key stakeholders
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical and numerical skills
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of digital marketing principles and your ability to drive sales growth and optimize marketing spend.
• Showcase your experience working in a pressured environment and your ability to meet tight deadlines.
• Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.

ATS Keywords: Paid Media, PPC, Affiliates, Social Media, Marketing, Growth, E-commerce, Excel, Tight Deadlines

ASSUMPTION: The interview process is designed to assess candidates' technical skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of digital marketing and a proven track record in driving sales growth and optimizing marketing spend.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• AWIN
• Excel
• Google Analytics
• Tag management tools (e.g., Google Tag Manager)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should have a strong understanding of how to use these tools to optimize paid media campaigns and drive sales growth.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record in driving sales growth and optimizing marketing spend in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams to improve marketing efforts and drive business growth?
• Do you thrive in a results-driven, continuous improvement culture?

ASSUMPTION: Candidates who align with Pharmacy2U's company values and work style will be best suited to this role. Self-assessment questions help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and attention to detail.
• Working in a fast-paced, dynamic environment with tight deadlines, which can be stressful and demanding at times.
• Collaborating with cross-functional teams, requiring strong communication and stakeholder management skills.
• Keeping up-to-date with the latest digital marketing trends and best practices, which can be time-consuming and require continuous learning.

ASSUMPTION: These challenges are inherent to the role and require a strong, experienced digital marketing professional to succeed. Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other Senior Digital Marketing Executive positions, with a focus on paid media channels and driving sales growth.
• However, Pharmacy2U's focus on digital healthcare and patient-centric approach sets it apart from other companies in the industry.
• Candidates with experience in the retail or healthcare sector may find this role particularly appealing, as it offers the opportunity to apply their skills and experience in a unique and growing industry.

ASSUMPTION: While this role shares similarities with other Senior Digital Marketing Executive positions, Pharmacy2U's focus on digital healthcare and patient-centric approach makes it a unique and attractive employer for candidates interested in the healthcare industry and technology-driven solutions.

📝 Sample Projects

• Developing and implementing a paid media strategy to drive sales growth and ensure positive ROI across multiple channels.
• Optimizing the product feed to improve click-through rates and enhance the promotion of offers.
• Conducting regular performance reviews and providing key stakeholders with updates and recommendations to improve marketing efforts and drive business growth.

ASSUMPTION: These sample projects reflect the core responsibilities of the Senior Digital Marketing Executive role and provide candidates with an understanding of the types of tasks and initiatives they can expect to work on in this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader digital marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pharmacy2U support the professional development and growth of its employees?
• What are the biggest challenges facing the digital marketing team, and how can this role help address them?
• How does Pharmacy2U measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the team, and the company, and provides valuable insights into the work environment and expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/6GXWd5DAqydFSD1X1em7dJ/hybrid-senior-digital-marketing-executive-in-leeds-at-pharmacy2u
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a focus on your digital marketing expertise and experience driving sales growth and optimizing marketing spend.
• Prepare for your interview by researching Pharmacy2U's business, industry, and competitors, as well as the role and its responsibilities.
• Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.