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Senior Digital Marketing Executive

WORQ Coworking Space
Full-time
On-site
Kuala Lumpur, Kuala Lumpur, Malaysia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Digital Marketing Executive

πŸ”Ή Company: WORQ Coworking Space

πŸ”Ή Location: Kuala Lumpur, Kuala Lumpur, Malaysia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving impactful marketing initiatives to contribute to the company's growth
  • Planning and executing innovative marketing campaigns across various channels
  • Collaborating with internal and external stakeholders to meet business objectives
  • Managing multiple priorities and working independently in a fast-paced environment

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to thrive in a dynamic and fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Plan and execute lead generation strategies through both offline and digital marketing campaigns, ensuring all campaigns drive results and meet business objectives

βœ… Collaborate with internal and external stakeholders to coordinate marketing projects, manage deadlines, and maintain budgets

βœ… Conduct keyword research and implement SEO best practices to optimize content for search engines and enhance visibility

βœ… Develop and write creative copy for various marketing campaigns, ensuring messaging aligns with brand guidelines

βœ… Create and manage editorial calendars and schedules to ensure a consistent flow of content for audience interaction while analyzing and refining strategies as needed

βœ… Manage social media communications, including creating content and moderating user-generated content in line with moderation policies, to engage and grow the community

βœ… Stay updated on industry trends, competitor analysis, and customer needs to produce relevant, impactful content and monitor campaign results for continuous improvement

βœ… Provide support for the company's public relations (PR), community, and branding activities, including organizing events, brainstorming innovative ideas, drafting press releases, and maintaining relationships with media

βœ… Assist with any additional ad-hoc marketing-related tasks and projects as assigned

ASSUMPTION: This role may require occasional weekend work or extended hours during peak periods or when launching major campaigns.

🎯 Required Qualifications

Education: A Degree in Marketing or equivalent

Experience: At least 3-5 years of experience, with a focus on Business-to-Business (B2B) environments

Required Skills:

  • Proven experience in digital marketing and lead generation
  • Strong communication and interpersonal skills
  • Excellent written and verbal English language skills
  • Strong analytical and problem-solving skills
  • Ability to work independently and manage multiple priorities
  • Familiarity with SEO best practices and social media management

Preferred Skills:

  • Experience in community building or leadership roles in extracurricular activities/associations
  • Experience in product design, product development, and product management
  • Overseas work experience or experience working in a fast-paced startup environment

ASSUMPTION: Candidates with experience in agency or journalism roles may also be considered.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Digital Marketing Executive in Kuala Lumpur with 3-5 years of experience, the estimated salary range is RM 6,000 - RM 9,000 per month (before tax).

Benefits:

  • Flexible work arrangements
  • Opportunities for professional growth and development
  • Access to a dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience, skills, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate, focusing on coworking spaces and community building

Company Size: Small to medium-sized (11-50 employees), offering a dynamic and collaborative work environment

Founded: 2015, with a history of rapid growth and expansion

Company Description:

  • WORQ is an award-winning productivity community and flexible workspace provider
  • Focuses on creating the largest and most hyperlocalized productive coworking community
  • Offers flexible workspace solutions and community-building activities to benefit working individuals

Company Specialties:

  • Coworking
  • Community Building
  • Business Ecosystem
  • Office Solutions
  • Business Continuity
  • Enterprise Solutions

Company Website: http://worq.space

ASSUMPTION: WORQ's focus on community building and collaboration may appeal to candidates who enjoy working in a social and engaging environment.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing & Community Manager

Work Arrangement: On-site, with occasional remote work or flexible hours as needed

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the marketing team
  • Opportunities to collaborate with and learn from various departments within the company
  • Access to professional development resources and training

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing industry and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Modern coworking space with a collaborative and engaging atmosphere

Office Location(s): Kuala Lumpur, with multiple locations across the city

Geographic Context:

  • Kuala Lumpur is a bustling, multicultural city with a vibrant business ecosystem
  • The office is located in a prime area with easy access to public transportation and amenities
  • The city offers a mix of traditional and modern attractions, as well as a diverse food scene

Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: Candidates who enjoy working in a dynamic and fast-paced environment may find this role and work environment particularly appealing.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with the Marketing & Community Manager

Key Assessment Areas:

  • Marketing and digital campaign experience
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight specific marketing campaigns or projects that demonstrate your skills and achievements
  • Tailor your resume and cover letter to emphasize your relevant experience and qualifications
  • Prepare questions to ask the interviewer about the company's marketing strategy and growth plans

ATS Keywords: Digital Marketing, Lead Generation, SEO, Content Creation, Social Media Management, Public Relations, Event Organization, Collaboration, Creative Copywriting, Analytical Skills, Problem Solving, Communication Skills, Teamwork, B2B Marketing, Project Management, Community Building

ASSUMPTION: The application process may take up to 2-3 weeks, depending on the volume of applicants and the company's hiring timeline.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Social media platforms (e.g., Facebook, Instagram, LinkedIn)
  • Email marketing software (e.g., Mailchimp)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for the successful candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Community
  • Professionalism
  • Growth

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you proactive and results-driven, with a strong work ethic?
  • Do you enjoy working with a diverse range of stakeholders and contributing to a dynamic team?

ASSUMPTION: Candidates who align with WORQ's company values and work style may find this role and work environment particularly appealing.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Adapting to changes in marketing strategies and campaigns
  • Working with a diverse range of stakeholders, including internal teams and external partners
  • Occasional weekend work or extended hours during peak periods or when launching major campaigns

ASSUMPTION: These challenges may be offset by the dynamic and engaging work environment, as well as the opportunity to contribute to the company's continued success.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Digital Marketing Manager position, with a focus on lead generation and campaign execution
  • Unlike other marketing roles, this position emphasizes community building and collaboration within a coworking space environment
  • Career progression may include advancing to a Marketing Director or similar role within the company or industry

ASSUMPTION: Candidates with experience in similar roles or industries may find this position particularly appealing due to its unique focus on community building and collaboration.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to generate leads for a new product launch
  • Creating and managing an editorial calendar to ensure consistent and engaging content for the company's blog and social media channels
  • Organizing and promoting a community event to showcase the company's coworking space and attract new members

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the successful candidate may undertake in this role.

❓ Key Questions to Ask During Interview

  • What are the company's marketing goals and strategies for the next 12-24 months?
  • How does this role contribute to the company's overall growth and success?
  • What opportunities are there for professional development and growth within the marketing team?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to community building and engagement within its coworking spaces?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.