📌 Core Information
🔹 Job Title: Senior Digital Marketing Executive
🔹 Company: Drivvn
🔹 Location: London, Birmingham
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London/Birmingham)
🚀 Job Overview
Key aspects of this role include:
- Driving brand visibility and customer acquisition through strategic marketing initiatives
- Creating impactful sales presentations and pitch decks tailored to automotive clients
- Supporting marketing campaigns and managing social media channels
- Conducting market research and gathering insights to inform campaign strategy
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and experience in digital marketing to effectively drive brand visibility and support customer acquisition.
📋 Key Responsibilities
✅ Sales Enablement & Pitch Development:
- Lead the development of impactful, visually polished pitch decks and sales materials
- Craft persuasive sales narratives tailored to specific client segments and use cases
- Ensure all pitch materials are consistent with Drivvn’s brand guidelines
- Collaborate with sales and leadership teams to understand client needs and build targeted assets
✅ Marketing Campaign Execution:
- Support strategy execution for brand awareness and lead generation campaigns
- Create engaging written and visual content for social media, email, blog posts, and case studies
- Contribute to SEO activities and ensure marketing content is optimized for performance across digital channels
✅ Digital Marketing & Social Media:
- Manage company social media channels (LinkedIn, Instagram) creating and scheduling posts
- Support paid digital advertising efforts, assisting with campaign setup, monitoring, and performance reporting
- Track marketing KPIs and provide insights that drive continuous improvement
✅ Market Research & Insights:
- Conduct research to inform campaign strategy, audience segmentation, and positioning
- Use customer and industry insights to support message development and improve content relevance
✅ Cross-Functional Collaboration:
- Work with internal teams to translate product capabilities and customer feedback into compelling marketing materials
ASSUMPTION: This role requires a high level of collaboration and teamwork, as well as the ability to work effectively with various internal teams to create engaging and relevant marketing materials.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in a marketing role, ideally within an agency, SaaS, automotive, or technology-focused company
Required Skills:
- Proven experience creating sales decks and presentations with strong visual and narrative impact
- Creative thinking and ability to turn ideas into clear, engaging, and brand-aligned visual stories
- Familiarity with SEO, social media, content marketing, and paid digital campaigns
- Strong writing and editing skills, with a portfolio of digital or marketing content
- Good understanding of layout, typography, and branding
- Excellent verbal and written communication skills with great attention to detail
- Team-oriented, proactive, and comfortable working across departments
Preferred Skills:
- Experience with marketing software platforms like HubSpot, Google Ads, LinkedIn Ads, and CRM tools
- Interest in or experience with the automotive or e-commerce technology space
- Some familiarity with trade shows or industry events
ASSUMPTION: Candidates with a strong background in digital marketing, sales enablement, and content creation will be well-suited for this role. Experience in the automotive or technology industry is a plus.
💰 Compensation & Benefits
Salary Range: Up to £45,000
Benefits: Not specified
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a senior digital marketing executive role with 5-10 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on e-commerce solutions for the automotive industry
Company Size: 51-200 employees, which offers a balance between a startup-like environment and established processes
Founded: 2020, with a short history but rapid growth and expansion plans
Company Description:
- Drivvn is a fast-growing B2B SaaS company transforming the automotive industry through cutting-edge eCommerce solutions
- Founded in 2020 and operating as a wholly-owned subsidiary of the TCC Group, Drivvn empowers major automotive brands to deliver seamless online vehicle buying experiences
- Its digital retail platform supports every stage of the automotive sales and leasing journey, from vehicle configuration to financing, while enabling real-time integration and omnichannel capabilities
Company Specialties:
- Ecommerce
- Customer journey
- Design & UX
- Automotive
- Online sales
- Omni-channel
- Consumer behaviour
- Technology
- Optimisation
- Digital Transformation
- Strategy
- and Consultancy
Company Website: https://drivvn.com
ASSUMPTION: Drivvn is a dynamic and innovative company focused on driving growth and expansion in the automotive e-commerce space. Candidates should be comfortable working in a fast-paced, rapidly evolving environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving marketing efforts and supporting customer acquisition
Reporting Structure: This role reports directly to the People team and works closely with the sales, product, and leadership teams
Work Arrangement: On-site, with the option to work from the London or Birmingham office
Growth Opportunities:
- As Drivvn continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role
- The company's expansion plans may also present international career opportunities
ASSUMPTION: This role offers significant growth potential as Drivvn continues to expand its client base and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on creativity and innovation
Office Location(s): Portobello House, Portobello Way, Warwick, CV34 5GJ, GB and Golden Square, London, England, GB
Geographic Context:
- Warwick is a historic market town in the West Midlands, with a strong automotive industry presence
- London is a major global hub for the automotive and technology industries, offering extensive networking and professional development opportunities
Work Schedule: Full-time, with flexible working hours and the opportunity to work from home occasionally
ASSUMPTION: The location of this role offers candidates the opportunity to work in a dynamic, growing region with strong industry connections and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial call with a member of the People team (15 minutes)
- A culture interview to check that your values align and to learn more about Drivvn (30 minutes)
- Discovery task set to complete and present your task and time to ask questions about your past experience (60 minutes) - With Product Design Lead Manager
- Final interview with CEO (45 minutes)
Key Assessment Areas:
- Candidates will be assessed on their marketing and sales enablement skills, as well as their ability to work collaboratively with internal teams
- The interview process will focus on understanding the candidate's creative approach to marketing, as well as their industry knowledge and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience, as well as any industry-specific knowledge
- Prepare a portfolio of your best digital marketing and content creation work to showcase your skills and creativity
- Be ready to discuss your approach to market research and insights, as well as your ability to work collaboratively with internal teams
ATS Keywords: Digital Marketing, Sales Enablement, Pitch Development, Creative Storytelling, Brand Advocacy, SEO, Social Media Management, Performance Analysis, Market Research, Collaboration, Communication, Creative Thinking, Design Sensibility, Content Development, Marketing Campaign Execution
ASSUMPTION: Candidates should tailor their application materials to highlight their relevant skills and experience, as well as their ability to work collaboratively in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- PowerPoint, Google Slides, Canva, or Adobe Creative Suite
- HubSpot, Google Ads, LinkedIn Ads, and CRM tools
- SEO tools and platforms
- Social media management tools
ASSUMPTION: Candidates should be comfortable working with a range of marketing and design tools, as well as industry-standard SEO and social media management platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Drivvn values creativity and continuous improvement in all aspects of its business
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
- Customer-centric: Drivvn prioritizes understanding and meeting the needs of its clients and their customers
Work Style:
- Dynamic and fast-paced, with a focus on driving growth and expansion
- Creative and innovative, with a strong emphasis on continuous learning and improvement
- Collaborative and team-oriented, with a focus on working together to achieve common goals
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where innovation and continuous improvement are valued?
- Are you comfortable working collaboratively with internal teams to create engaging and relevant marketing materials?
- Do you have a strong understanding of layout, typography, and branding, and are you comfortable working with design tools?
ASSUMPTION: Candidates should assess their fit with Drivvn's values and work style, as well as their ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some candidates
- The fast-paced nature of the role may require candidates to adapt quickly to changes and prioritize effectively
- The role may involve working with clients in different time zones, which can impact work hours and communication
- The automotive industry can be subject to market fluctuations and regulatory changes, which may impact the company's growth and expansion plans
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Digital Marketing Manager position in a SaaS or technology company, with a focus on driving brand visibility and customer acquisition
- However, this role places a greater emphasis on sales enablement and pitch development, as well as market research and insights
- Candidates with experience in the automotive or e-commerce technology space may find this role particularly appealing
ASSUMPTION: Candidates should compare this role to similar positions in the industry to ensure it aligns with their career goals and expectations.
📝 Sample Projects
- Developing a comprehensive sales pitch deck for a major automotive client, highlighting the benefits of Drivvn's digital retail platform
- Conducting market research to identify trends and opportunities in the automotive e-commerce space, and using those insights to inform marketing strategy
- Creating a series of engaging social media posts and blog articles to showcase Drivvn's expertise and thought leadership in the industry
ASSUMPTION: Candidates should be prepared to work on a variety of projects that leverage their marketing, sales enablement, and content creation skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the next 1-3 years, and how this role fits into those plans?
- How does Drivvn support the professional development and career growth of its employees?
- Can you provide examples of how the company has adapted to market changes and regulatory challenges in the automotive industry?
- How does Drivvn foster a culture of innovation and continuous improvement, and how does this role contribute to that culture?
- Can you describe the typical work arrangement for this role, and how flexible is the company regarding remote work or flexible hours?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience, as well as any industry-specific knowledge
- Prepare a portfolio of your best digital marketing and content creation work to showcase your skills and creativity
- Be ready to discuss your approach to market research and insights, as well as your ability to work collaboratively with internal teams
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
