📌 Core Information
🔹 Job Title: Senior Digital Marketing Executive - Tech Industry
🔹 Company: MicroBIM
🔹 Location: Cairo, Egypt
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns
- Managing and growing social media presence
- Handling SEO efforts and website updates
- Analyzing marketing performance and optimizing campaigns
- Collaborating with design and product teams
ASSUMPTION: This role requires a strong background in digital marketing and a solid understanding of the tech industry.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns (Google Ads, Meta, LinkedIn, etc.)
✅ Manage and grow our presence on social media platforms and create engaging content
✅ Handle SEO efforts, website updates, and content creation for blogs, newsletters, and more
✅ Track and analyze marketing performance (traffic, ROI, CPA, etc.), and optimize campaigns accordingly
✅ Collaborate with the design and product teams to create compelling marketing materials
✅ Conduct market research to understand trends, competitors, and customer needs
✅ Organize and promote webinars, events, and product launches
✅ Assist in the development and maintenance of the marketing calendar for ongoing initiatives
ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 3-5 years of experience in marketing, preferably within tech or software.
Required Skills:
- Proven experience in digital marketing campaigns
- Strong understanding of SEO, SEM, content marketing, and social media platforms
- Excellent written and verbal communication skills
- Highly organized with a keen attention to detail
- Data-driven and capable of making decisions based on marketing performance metrics
- Ability to collaborate effectively in a fast-paced, growing team
Preferred Skills:
- Fluency in Arabic
- Experience with HubSpot or similar marketing automation tools
ASSUMPTION: The ideal candidate will have a strong passion for marketing and a deep understanding of the tech industry.
💰 Compensation & Benefits
Salary Range: EGP 15,000 - 25,000 per month ( Industry standard for Senior Marketing Executives in Cairo, Egypt )
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for similar roles in Cairo, Egypt. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software, specifically digital solutions for the Architecture, Engineering, and Construction (AEC) industry.
Company Size: Small (11-50 employees) - A growing company with a dynamic work environment.
Founded: 2021 - A relatively new company with a strong focus on innovation and excellence.
Company Description:
- MicroBIM is a cutting-edge Australian software company focused on digital solutions for the AEC industry.
- The company aims to drive innovation and excellence, providing advanced tools for professionals.
- MicroBIM is looking for a dynamic Marketing Executive to help build its brand and drive its marketing efforts to new heights.
Company Specialties:
- Digital solutions for the AEC industry
- Advanced tools for professionals
- Innovation and excellence in software development
Company Website: www.microbim.com.au
ASSUMPTION: MicroBIM's focus on innovation and excellence in the AEC industry makes it an exciting place for a Marketing Executive to grow their career.
📊 Role Analysis
Career Level: Mid-level - This role offers an opportunity for career growth and development in digital marketing.
Reporting Structure: The Marketing Executive will report directly to the Head of Marketing or a similar role.
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future as the company grows.
Growth Opportunities:
- Potential career progression to a Head of Marketing or similar role as the company expands.
- Chance to gain experience in a fast-growing tech industry and develop expertise in digital marketing.
- Opportunity to work on a wide range of marketing projects and campaigns.
ASSUMPTION: The Marketing Executive's role will evolve and grow as the company expands, offering numerous opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity.
Office Location(s): Cairo, Egypt
Geographic Context:
- Cairo, Egypt, is a bustling city with a rich cultural heritage and a growing tech industry.
- The city offers a mix of traditional and modern experiences, with a vibrant nightlife and numerous historical sites.
- Cairo is well-connected by international flights, making it an ideal location for both local and expat employees.
Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs and work-life balance.
ASSUMPTION: Cairo's dynamic environment and MicroBIM's modern office space provide an ideal work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final round interview with the Head of Marketing or a similar role
- Background check and offer
Key Assessment Areas:
- Digital marketing campaign development and execution
- Social media management and content creation
- SEO and website management
- Marketing performance analysis and optimization
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
- Research MicroBIM's company culture and be ready to discuss how your values align with theirs.
- Practice common digital marketing interview questions and brush up on your industry knowledge.
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Campaign Management, Marketing Performance, Google Analytics, HubSpot, Marketing Calendar, Webinars, Events, Product Launches
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, industry knowledge, and cultural fit with MicroBIM.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- LinkedIn Marketing
- Google Analytics
- HubSpot
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Executive should be comfortable using a wide range of digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and excellence
- Collaboration and teamwork
- Customer focus
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and performance
- Adaptable and open to change
Self-Assessment Questions:
- How do your personal values align with MicroBIM's company values?
- Are you comfortable working in a fast-paced, dynamic environment?
- How do you approach collaboration and teamwork in a marketing role?
- Can you provide an example of a time when you had to adapt to change in a marketing project or campaign?
ASSUMPTION: MicroBIM's company culture is dynamic, collaborative, and focused on innovation and excellence, making it an ideal fit for a driven and adaptable Marketing Executive.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some candidates.
- The tech industry can be fast-paced and competitive, which may present unique challenges for marketing efforts.
- The role may require occasional travel to attend industry events or conferences.
- The Marketing Executive may need to manage a team in the future, which can present its own set of challenges.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a solid understanding of the tech industry and digital marketing landscape.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on the tech industry and digital solutions for the AEC industry.
- The role requires a strong understanding of the tech industry and its unique marketing challenges and opportunities.
- Career progression in this role may lead to specialized positions in tech marketing or broader marketing leadership roles within the tech industry.
ASSUMPTION: The unique focus on the tech industry and digital solutions for the AEC industry sets this role apart from similar marketing positions in other industries.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new software product for the AEC industry
- Managing and growing MicroBIM's social media presence to increase brand awareness and engagement
- Conducting market research to identify trends and opportunities in the tech industry and AEC sector
ASSUMPTION: These sample projects highlight the diverse range of marketing initiatives the Senior Digital Marketing Executive may work on at MicroBIM.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the tech industry and AEC sector currently?
- How does MicroBIM differentiate itself from competitors in the tech industry?
- What are the most successful marketing campaigns MicroBIM has run in the past, and what made them successful?
- How does MicroBIM support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at MicroBIM?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the tech industry, and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research MicroBIM's company culture and be ready to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
