Senior Digital Marketing Lead

📌 Core Information

🔹 Job Title: Senior Digital Marketing Lead

🔹 Company: Pharmacy2U

🔹 Location: Leeds, United Kingdom

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with remote work after training completion)

🚀 Job Overview

Key aspects of this role include:

• Spearheading Pharmacy2U’s digital marketing strategy and execution
• Driving customer acquisition growth within the e-commerce shop
• Leading a small digital marketing team and collaborating with various departments
• Managing paid search, affiliate, and paid social campaigns
• Optimizing performance and staying up-to-date with industry trends

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of e-commerce digital marketing channels.

📋 Key Responsibilities

✅ Paid search: Create and manage high-performing paid search campaigns

✅ Affiliate management: Own and optimize affiliate marketing plan

✅ Paid social management: Execute paid social campaigns across various platforms

✅ Trading and reporting: Report on performance weekly, optimize activity, and call out trends

✅ Feed optimization and management: Continuously improve product feeds to increase performance

✅ Analytics: Leverage Google Analytics to analyze performance and trends across all channels

✅ Industry trends: Keep up-to-date with digital marketing trends and best practices

✅ Team management: Demonstrate strong team membership, management, and mentoring skills

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership.

🎯 Required Qualifications

Education: Degree level qualified in a marketing-related field

Experience: Extensive experience managing PPC campaigns, ideally on e-commerce brands

Required Skills:

• Proficient in digital marketing tools, including Google Ads, Merchant Centre, Editor, etc.
• Demonstrated ability in affiliate management
• Understanding of Google Analytics 4 (GA4)
• Knowledge of paid media industry changes and latest strategies
• Proven ability to work both as part of a bigger team and individually

Preferred Skills:

• Experience managing paid social and display

ASSUMPTION: Candidates with a strong background in e-commerce digital marketing and a proven track record in PPC campaign management are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £45k - £55k per annum DOE, plus up to a 10% discretionary annual bonus

Benefits:

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance
• Employee discount site
• Discounted gyms
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme
• Registration fees paid
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & exclusive offers at The Springs, Leeds
• 25% discount & health & beauty purchases
• 25% discount on Pharmacy2U Private Online Doctor Services

Working Hours: 37.5 hours per week, Monday - Friday

ASSUMPTION: The salary range is competitive for the role and location, with a comprehensive benefits package that reflects the company's commitment to employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmacy2U is the UK's largest digital healthcare provider, specializing in NHS repeat prescriptions, private prescriptions, and an online doctor service.

Company Size: 501-1,000 employees (according to LinkedIn)

Founded: 1999

Company Description:

• Pharmacy2U is the UK's largest digital pharmacy, proudly partnered with the NHS and helping over 1.5 million patients take control of their healthcare.
• The company offers a range of services, including NHS repeat prescriptions, private prescriptions, and an online doctor service.
• Pharmacy2U is committed to putting people in control of their healthcare and providing a seamless, convenient, and efficient service.

Company Specialties:

• NHS Repeat Prescriptions
• Private Prescriptions
• Online Doctor Service

Company Website: https://www.pharmacy2u.co.uk/

ASSUMPTION: Pharmacy2U's large size and established presence in the market offer applicants a stable and well-resourced work environment with ample opportunities for growth and development.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of E-commerce and leads a small digital marketing team.

Work Arrangement: Hybrid (3 days on-site, with remote work after training completion)

Growth Opportunities:

• Potential progression to a Head of Digital Marketing role as the team grows
• Opportunities to expand skills and knowledge within the digital marketing field
• Chance to work on high-impact projects that drive business growth and customer acquisition

ASSUMPTION: This role offers a clear path for career progression and provides ample opportunities for professional development within the digital marketing field.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site)

Office Location(s): Park Approach, Lumina, Leeds, England LS15 8GB, GB

Geographic Context:

• Leeds is a vibrant city in the north of England, with a rich history and a thriving cultural scene.
• The office is located in the Lumina development, offering easy access to public transportation and nearby amenities.
• The city is known for its friendly atmosphere and affordable cost of living compared to other major UK cities.

Work Schedule: Monday - Friday, 37.5 hours per week

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, allowing them to enjoy the benefits of remote work while still having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with the Head of E-commerce

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Campaign management skills and hands-on experience
• Leadership and team management abilities
• Cultural fit and alignment with Pharmacy2U's values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on PPC campaign management and e-commerce
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare examples of successful campaigns you've managed and the results you've achieved

ATS Keywords: PPC, Google Ads, Affiliate Marketing, Paid Social, Google Analytics, E-commerce, Digital Marketing, Team Management, Strategic Planning

ASSUMPTION: The interview process is designed to assess candidates' technical skills, leadership abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Ads
• Google Merchant Centre
• Google Analytics 4 (GA4)
• Affiliate tracking platforms (e.g., CJ Affiliate, AWIN)
• Paid social platforms (e.g., Facebook Ads, LinkedIn Ads)
• Feed management software (e.g., GoDataFeed, Feedonomics)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management, optimization, and performance analysis.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always putting patients first
• Innovative: Embracing change and continuous improvement
• Collaborative: Working together to achieve common goals
• Accountable: Taking ownership and responsibility for our actions

Work Style:

• Results-driven: Focused on achieving measurable outcomes
• Adaptable: Able to thrive in a dynamic and changing environment
• Team-oriented: Committed to supporting and working well with others

Self-Assessment Questions:

• Do you have a proven track record of driving customer acquisition through digital marketing channels?
• Are you comfortable leading a team and managing multiple projects simultaneously?
• Do you thrive in a dynamic, fast-paced environment and embrace change?

ASSUMPTION: Applicants who share Pharmacy2U's values and possess a strong work ethic, collaborative mindset, and results-driven approach are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their engagement and productivity
• Balancing multiple projects and priorities while maintaining a high level of performance
• Keeping up with the constantly evolving digital marketing landscape and adapting strategies accordingly
• Working effectively with various departments and stakeholders to deliver impactful campaigns

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on driving customer acquisition for Pharmacy2U's e-commerce shop, with a specific emphasis on paid search, affiliate, and paid social channels
• Compared to other digital marketing roles, this position offers a broader scope of responsibilities and the opportunity to lead a team
• Career progression in this role could lead to a Head of Digital Marketing position as the team grows and expands

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to other digital marketing positions in the industry.

📝 Sample Projects

• Developing and executing a paid search strategy to drive customer acquisition and increase revenue
• Optimizing affiliate marketing performance through strategic partnerships and improved tracking
• Expanding paid social reach and engagement through targeted campaigns and innovative ad formats

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on Pharmacy2U's business growth and customer acquisition efforts.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role address them?
• How does this role fit into the overall e-commerce strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and growth within the digital marketing team?
• How does Pharmacy2U support work-life balance for its employees, particularly in a hybrid work arrangement?
• What is the company's approach to innovation and staying ahead of industry trends in digital marketing?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on PPC campaign management and e-commerce
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.