Senior Digital Marketing Lead

📌 Core Information

🔹 Job Title: Senior Digital Marketing Lead

🔹 Company: Pharmacy2U

🔹 Location: Leeds, United Kingdom

🔹 Job Type: Hybrid (with hybrid working after completion of training)

🔹 Category: Digital Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Spearheading Pharmacy2U’s digital marketing strategy and execution
• Driving growth across customer acquisition within the e-commerce shop
• Leading a small digital marketing team and collaborating with various departments
• Delivering impactful campaigns and optimizing performance
• Contributing to auditing existing activity and leading the paid acquisition roadmap

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive growth and optimize performance.

📋 Key Responsibilities

✅ Paid search: Create and manage high-performing paid search campaigns, leveraging new tools and features.

✅ Affiliate management: Own the affiliate marketing plan, with help from an external agency.

✅ Paid social management: Work with a social media agency to execute across paid social channels.

✅ Trading and reporting: Report back to the business on performance weekly at trade calls, owning initiatives, calling out trends, and optimizing activity.

✅ Feed optimization and management: Be responsible for the feed management software and continuously improve products to increase performance.

✅ Analytics: Leverage Google Analytics to analyze performance and trends across all channels to gain important understanding of overall performance.

✅ Stay up to date with industry trends: Keep abreast of digital marketing trends and best practices.

✅ Team management: Demonstrate strong team membership, management, and mentoring skills.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded digital marketing professional.

🎯 Required Qualifications

Education: Degree level qualified in a marketing-related field

Experience: Extensive experience managing PPC campaigns (5-10 years) in-house or at an agency, ideally on e-commerce brands

Required Skills:

• Proficient in digital marketing tools, including Google Ads, Merchant Centre, Editor, etc.
• Demonstrated ability in affiliate management (desirable)
• Experience managing paid social and display (desirable but not essential)
• Understanding of tools like Google Analytics 4 (GA4)
• Knowledge of paid media industry changes and latest strategies
• Drive, initiative, and proactivity in role
• Proven ability to work both as part of a bigger team and individually

Preferred Skills:

• Experience in the pharmaceutical industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid acquisition channels and e-commerce. Relevant industry experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum DOE, plus up to a 10% discretionary annual bonus

Benefits:

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via blue light card and benefits schemes)
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD, etc.)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & exclusive offers at The Springs, Leeds
• 25% discount & health & beauty purchases
• 25% discount on Pharmacy2U private online doctor services

Working Hours: 37.5 hours per week, Monday - Friday

ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in the United Kingdom. The benefits package is comprehensive and designed to support employee wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmacy2U is the UK's largest digital healthcare provider, specializing in NHS repeat prescriptions, private prescriptions, and an online doctor service.

Company Size: Pharmacy2U has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Pharmacy2U was founded in 1999 and has since grown to become a market leader in the digital healthcare sector.

Company Description:

• Pharmacy2U is committed to providing excellent patient care and ensuring colleague experience is a top priority every day.
• The company aims to be a world-leading, patient-centric digital healthcare provider.
• Pharmacy2U is certified as a Great Place to Work, focusing on creating a positive, open, and honest working environment for all employees.

Company Specialties:

• NHS Repeat Prescriptions
• Private Prescriptions
• Online Doctor Service

Company Website: https://www.pharmacy2u.co.uk/

ASSUMPTION: Pharmacy2U's focus on patient care and colleague experience creates a supportive work environment that prioritizes employee growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and drive strategic initiatives within the digital marketing function.

Reporting Structure: The Senior Digital Marketing Lead will report directly to the Head of E-commerce and work closely with various departments, including analytics, commercial, finance, and clinical teams.

Work Arrangement: The role is hybrid, with a mix of on-site and remote work. After completing the training, employees can enjoy hybrid working arrangements.

Growth Opportunities:

• Progression within the digital marketing team or broader e-commerce function
• Expanding skills and knowledge in digital marketing and e-commerce
• Contributing to Pharmacy2U's growth and success in the digital healthcare sector

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding industry.

🌍 Location & Work Environment

Office Type: Pharmacy2U's headquarters is located in Leeds, with a hybrid work arrangement allowing employees to work on-site and remotely.

Office Location(s): Park Approach, Pharmacy2U, Lumina, Leeds, England LS15 8GB, GB

Geographic Context:

• Leeds is a vibrant city in the north of England, offering a mix of urban and rural living.
• The city is well-connected by public transportation and has a thriving cultural scene.
• Leeds is home to a diverse range of industries, providing ample opportunities for professional growth and networking.

Work Schedule: The role requires working standard office hours, Monday to Friday, with some flexibility for team meetings and collaboration.

ASSUMPTION: Leeds offers a dynamic and multicultural work environment, with easy access to amenities and a strong professional network.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the team
• Final interview with the Head of E-commerce

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Adaptability and problem-solving abilities
• Cultural fit and alignment with Pharmacy2U's values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Pharmacy2U's mission and values
• Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving skills

ATS Keywords: Digital Marketing, PPC, Affiliate Marketing, Paid Social, Google Analytics, Team Management, E-commerce, Performance Optimization, Industry Trends

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit within Pharmacy2U.

🛠️ Tools & Technologies

• Google Ads
• Google Merchant Centre
• Google Analytics 4 (GA4)
• Affiliate marketing platforms (e.g., CJ Affiliate, AWIN)
• Paid social advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Feed management software (e.g., Feedonomics, DataFeedWatch)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage and optimize digital marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always putting patients first and striving to improve their experience
• Collaborative: Working together to achieve common goals and support each other's success
• Innovative: Embracing change and continuously seeking new ways to improve and grow

Work Style:

• Hybrid work arrangement, with a mix of on-site and remote work
• Collaborative and supportive team environment
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you have a proven track record of driving growth through digital marketing channels?
• Are you comfortable working in a hybrid environment and collaborating with remote teams?
• Do you thrive in a dynamic and innovative work environment, embracing change and continuous learning?

ASSUMPTION: Candidates who align with Pharmacy2U's values and work style will be most successful in this role, contributing to the company's growth and patient-centric mission.

⚠️ Potential Challenges

• Managing a small team and balancing individual contributions with collective goals
• Adapting to a hybrid work environment and maintaining productivity and collaboration
• Keeping up with industry trends and continuously optimizing digital marketing strategies
• Balancing the need for growth with the responsibility to maintain high-quality patient care

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth within Pharmacy2U's e-commerce shop, requiring a blend of strategic thinking, hands-on campaign management, and team leadership
• Compared to other digital marketing roles, this position offers a unique opportunity to work in the digital healthcare sector and contribute to Pharmacy2U's mission to be a world-leading, patient-centric provider
• Career progression in this role could lead to opportunities within the broader e-commerce function or digital marketing team, depending on the candidate's interests and skills

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from other digital marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive paid acquisition roadmap to drive customer growth within Pharmacy2U's e-commerce shop
• Optimizing paid search, affiliate, and paid social campaigns to improve performance and ROI
• Collaborating with cross-functional teams to deliver integrated marketing campaigns that drive patient engagement and retention

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a well-rounded digital marketing professional with strong leadership and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader digital marketing function?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pharmacy2U support the professional development and growth of its employees?
• What are the biggest challenges facing the digital marketing team, and how can this role help address them?
• How does Pharmacy2U measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the team's dynamics, and Pharmacy2U's approach to digital marketing and employee growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Write a cover letter demonstrating your understanding of Pharmacy2U's mission and values, and how your skills and experience make you a strong fit for the role
• Prepare for the interview process by researching Pharmacy2U, reviewing the job description, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.