📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Sony Music Entertainment UK
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Music Industry
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing market-leading digital campaigns to expand fan bases across all key platforms.
- Collaborating with artists, managers, and internal/external stakeholders to develop, solicit, and execute content strategy.
- Working with marketing, sales, and central digital teams to maximize and grow streaming through interesting digital initiatives.
- Ensuring timely delivery of all digital aspects of a digital marketing campaign within budget and meeting project milestones.
- Growing and engaging domestic and international audiences through CRM team collaboration.
- Directing act's online visuals and assets, including videos, in collaboration with marketing, digital creative, and creative teams.
- Identifying new and external opportunities for artist promotion outside of traditional digital marketing activities.
- Monitoring and evaluating the effectiveness of online spends by being informed of key commercial factors affecting media spend.
ASSUMPTION: This role requires a strong understanding of the UK recorded music market, social media content, creator marketing, content distribution, and viral trends to amplify records successfully and impact significantly on streaming and chart success.
📋 Key Responsibilities
✅ Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms.
✅ Closely collaborate with artists, managers, internal and external stakeholders to develop, solicit and execute content strategy.
✅ Collaborate with Marketing, Sales & Central Digital teams on streaming strategy and ideas around how to maximize and grow streaming through interesting digital initiatives.
✅ Ensure timely delivery of all digital aspects of a digital marketing campaign in line with core project and approval route milestones, within budget.
✅ Work alongside CRM team to grow & engage Domestic and International audiences.
✅ Work with Marketing, Digital Creative & Creative teams to direct act’s online visuals and assets, including videos.
✅ Identify new and external opportunities for artist promotion outside of traditional digital marketing activities.
✅ Be knowledgeable about the company’s turnover & P&L targets and work with marketing and management team to meet the targets across the label.
✅ Work with artist teams to manage marketing expenditures, ensure adherence to approved budgets, and achievement of project KPIs.
ASSUMPION: This role involves a high level of collaboration and project management, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of digital marketing experience with a proven track record of commercial success, delivering best-in-class digital marketing strategy in an enthusiastic and ambitious manner.
Required Skills:
- Proven experience in digital marketing, with a focus on the music industry.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills and data-driven mindset.
- Excellent communication and interpersonal skills, with the ability to build and maintain effective working relationships with internal and external stakeholders.
- Familiarity with CRM systems and marketing automation tools.
- Strong understanding of the UK recorded music market, social media content, creator marketing, content distribution, and viral trends.
Preferred Skills:
- Experience working with artists and artist management.
- Fluency in additional languages.
ASSUMPION: A successful candidate will have a deep understanding of the music industry and a strong passion for digital marketing, with the ability to thrive in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Senior Digital Marketing Manager in London)
Benefits:
- Private Medical Cover
- Generous Pension Scheme
- Life Assurance
- Income Protection
- Music Industry Perks
- Time Off Over Winter Break
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager in London. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Music Industry
Company Size: 5,001-10,000 employees (Global), 8,713 employees (LinkedIn)
Founded: 1929 (Global), 1988 (UK)
Company Description:
- Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of superstar, developing, and independent artists.
- The company's catalog includes more than 300,000 songs and 42,000 albums from a variety of artists, both signed and through its various labels.
- Sony Music Entertainment is a member of the Sony family of global companies.
Company Specialties:
- Music
- Entertainment
- Recording
- Music Publishing
- Marketing
- and A&R
Company Website: www.sonymusic.com
ASSUMPTION: Sony Music Entertainment is a large, global company with a diverse roster of artists and a strong focus on digital marketing and innovation.
📊 Role Analysis
Career Level: Senior level, with potential for growth and progression within the digital marketing team.
Reporting Structure: This role reports directly to the Head of Digital Marketing at Ministry of Sound Records, a subsidiary of Sony Music Entertainment UK.
Work Arrangement: On-site, full-time position based in London, England.
Growth Opportunities:
- Potential to grow within the digital marketing team at Ministry of Sound Records or within Sony Music Entertainment UK.
- Opportunities to work with a diverse roster of artists and gain experience in various aspects of digital marketing within the music industry.
- Possibility to collaborate with international teams and gain exposure to global marketing strategies.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Modern office environment designed for employee empowerment and collaboration.
Office Location(s): 2 Canal Reach, King's Cross, London, England N1C 4DB
Geographic Context:
- London, England is a major global city with a vibrant music industry and a diverse cultural scene.
- The King's Cross neighborhood is known for its creative and digital industries, as well as its proximity to major transportation hubs.
- The office is located near several popular attractions, restaurants, and shopping districts.
Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours to accommodate project deadlines.
ASSUMPTION: The location of the office in King's Cross provides easy access to public transportation and a wide range of amenities, making it an attractive place to work for many employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the HR department.
- Face-to-face or video interview with the hiring manager and/or team members.
- Final round interview with senior leadership or additional team members.
- Background check and reference check for the successful candidate.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Project management skills and ability to work under pressure.
- Communication and interpersonal skills, with the ability to build effective working relationships.
- Understanding of the UK recorded music market, social media content, creator marketing, content distribution, and viral trends.
- Alignment with the company's values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your understanding of the UK recorded music market and digital marketing trends in your application materials.
- Prepare examples of successful digital marketing campaigns you've worked on and be ready to discuss them during the interview.
- Research the company and its roster of artists to show your enthusiasm and fit for the role.
ATS Keywords: Digital Marketing, Music Industry, Project Management, CRM, Marketing Automation, UK Recorded Music Market, Social Media Content, Creator Marketing, Content Distribution, Viral Trends
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and video editing tools (e.g., Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Data-driven decision-making
- Adaptability and flexibility
- Passion for music and digital marketing
Self-Assessment Questions:
- How do you align with Sony Music Entertainment's core values, particularly creativity and innovation?
- Describe your experience working in a fast-paced, collaborative environment and how you've adapted to change.
- How do you approach data-driven decision-making, and can you provide an example from your previous role?
ASSUMPTION: A strong cultural fit for this role involves a passion for music and digital marketing, as well as the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines.
- Working with a diverse roster of artists and their management teams, each with unique needs and expectations.
- Keeping up-to-date with the latest digital marketing trends and tools in a rapidly evolving industry.
- Balancing the need for creativity and innovation with the requirement to meet project milestones and budget constraints.
ASSUMPTION: These challenges require strong project management skills, adaptability, and a deep understanding of the music industry and digital marketing landscape.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager position in the music industry, but with a focus on the UK recorded music market.
- Compared to other senior digital marketing roles, this position offers the opportunity to work with a diverse roster of artists and gain exposure to global marketing strategies.
- Career progression in this role may lead to opportunities in international digital marketing or senior leadership within the music industry.
ASSUMPTION: This role offers unique opportunities for growth and exposure within the global music industry, with a focus on the UK recorded music market.
📝 Sample Projects
- Developing and executing a digital marketing campaign for an upcoming album release, including social media content, influencer partnerships, and streaming strategy.
- Collaborating with the artist and their management team to create visually striking and engaging content for their social media platforms, website, and other digital channels.
- Analyzing campaign performance data to optimize marketing efforts and maximize streaming and chart success.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Senior Digital Marketing Manager role at Ministry of Sound Records.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role fit into the overall digital marketing strategy for Ministry of Sound Records and Sony Music Entertainment UK?
- What opportunities are there for growth and development within the digital marketing team and the company as a whole?
- How does the company support work-life balance for its employees, particularly in a fast-paced role like this one?
- What are the most important qualities and skills the company looks for in a successful Senior Digital Marketing Manager?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.sonymusic.com/careers/job-description/?gh_jid=7943818002
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare examples of successful digital marketing campaigns you've worked on and be ready to discuss them during the interview.
- Research the company and its roster of artists to show your enthusiasm and fit for the role.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
