📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Talkdesk
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media campaigns to meet pipeline and ROI targets
- Collaborating with global teams to design media plans
- Managing campaign launches across various digital channels
- Analyzing campaign performance and optimizing strategies
- Leveraging data-driven insights to inform future strategies
- Managing paid media budgets and forecasting spend
- Coordinating with creative teams and optimizing customer journeys
- Ensuring brand safety and communicating program performance to stakeholders
ASSUMPTION: This role requires a strategic and hands-on digital marketing professional with a strong background in paid media and project management.
📋 Key Responsibilities
✅ Translate organizational priorities into paid media campaigns that achieve pipeline and ROI targets
✅ Work alongside the global corporate campaigns team to design media plans that meet campaign objectives
✅ Manage successful launch of paid media campaigns across LinkedIn, YouTube, AdWords, Ad networks, and emerging digital channels
✅ Test, analyze, and report on campaign performance metrics using internal analytics and ROI measurement tools to optimize performance and meet business objectives
✅ Leverage data-driven insights to inform planning and optimization for future media and content strategies
✅ Manage an agency, paid media budget, and in-quarter forecasting of spend
✅ Coordinate with creative teams on successful delivery of paid media campaigns
✅ Provide input into optimization of the customer journey across all marketing touch points
✅ Manage internal policy and brand safety processes for paid media programs
✅ Communicate program performance to internal stakeholders on a monthly and quarterly basis
✅ Working knowledge of 6sense and leverage platform for target ABM programs and demand generation.
ASSUMPTION: This role involves managing multiple complex projects simultaneously and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of paid media experience working with ad platforms and ad networks
Required Skills:
- Proven track record in paid media campaign management
- Experience with marketing to mid-size and large enterprises with multiple target personas
- Understanding of digital marketing tactics (email marketing, webinars, landing page optimization)
- Familiarity with marketing automation, CRM, attribution, and website optimization tools
- Superior project timeline development and management skills
- Ability to work in a high energy, fast-paced environment
- Excellent problem-solving skills
Preferred Skills:
- Experience with 6sense platform
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in paid media and digital marketing, as well as proven project management skills, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Digital Marketing Manager in San Francisco)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off and paid holidays
- Employee stock options
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Talkdesk is a global cloud contact center leader, specializing in software development for customer experience and enterprise solutions.
Company Size: Talkdesk has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Talkdesk was founded in 2011 and has since grown to become a recognized leader in its industry.
Company Description:
- Talkdesk is a global cloud contact center leader for enterprises of all sizes.
- Their innovative software solution, Talkdesk CX Cloud and Industry Experience Clouds, helps enterprises deliver modern customer service tailored to their unique needs.
- The company empowers customer heroes through its trusted, flexible, and innovative contact center platform, which leverages AI and automation to drive exceptional outcomes for customers and improve the bottom line.
Company Specialties:
- Computer Software
- Technology
- Customer Experience
- Innovation
- Enterprise
- Customer Service
- CSAT
- CX
- Contact Center
- CCaaS
- AI
Company Website: www.talkdesk.com
ASSUMPTION: Talkdesk's focus on innovation and customer experience creates an environment that values creativity, problem-solving, and continuous improvement.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic decision-making.
Reporting Structure: The Senior Digital Marketing Manager will report directly to the Head of Marketing or a similar executive role.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Potential to advance to a director or VP role within the marketing department
- Opportunities to lead cross-functional projects and collaborate with other departments
- Chance to gain experience in a fast-growing, innovative technology company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Talkdesk's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 535 Mission Street, 12th Floor, San Francisco, CA 94105, US
Geographic Context:
- San Francisco is a vibrant, multicultural city known for its tech industry, diverse neighborhoods, and natural beauty.
- The city offers a wide range of cultural attractions, including museums, theaters, and music venues.
- San Francisco has a Mediterranean climate, with mild, wet winters and dry, warm summers.
Work Schedule: The work schedule is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: Talkdesk's office environment is designed to be inclusive and collaborative, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Behavioral and technical interview with the hiring manager
- Final interview with the Head of Marketing or another executive
- Background check and reference check
Key Assessment Areas:
- Paid media campaign management experience
- Project management skills
- Data analysis and interpretation
- Strategic thinking and problem-solving
- Cultural fit and alignment with Talkdesk's values
Application Tips:
- Highlight your relevant paid media campaign management experience and provide specific examples of successful campaigns you've led.
- Tailor your resume and cover letter to emphasize your project management skills and experience with marketing automation, CRM, and attribution tools.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment.
ATS Keywords: Paid Media, Digital Marketing, Campaign Management, Data Analysis, Project Management, Marketing Automation, CRM, Attribution, Website Optimization, Creative Coordination, Customer Journey Optimization, Agency Management, Budget Management, Performance Reporting, Problem Solving, Strategic Planning
ASSUMPTION: Talkdesk's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Ad platforms (LinkedIn, YouTube, AdWords, Ad networks)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Attribution and website optimization tools (e.g., Google Analytics, Mixpanel, Optimizely)
- 6sense platform
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Focus: Focus time, energy, and attention on what is most impactful for the business
- Accountability: Hold self and others accountable to meet commitments and drive results
- Speed: Execute with agility and urgency, act promptly, decisively, and without delay
- Talkdesker: Embrace a culture of inclusivity, diversity, and genuine acceptance
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple complex projects simultaneously?
- Do you have a proven track record in paid media campaign management?
- Are you able to analyze data and use insights to inform strategic decisions?
- Do you align with Talkdesk's values and commitment to inclusivity and diversity?
ASSUMPTION: Talkdesk's culture values collaboration, innovation, and a strong work ethic, with a commitment to inclusivity and diversity.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously may require strong organizational skills and attention to detail
- Working in a fast-paced environment may require adaptability and the ability to prioritize tasks effectively
- Collaborating with global teams may require strong communication skills and cultural sensitivity
- Ensuring brand safety and compliance with internal policies may require a strong understanding of marketing regulations and best practices
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior digital marketing roles, this position places a stronger emphasis on paid media campaign management and project management skills
- Talkdesk's focus on innovation and customer experience creates a unique opportunity to work on cutting-edge projects and drive meaningful impact
- This role offers significant growth potential, with opportunities to advance to a director or VP role within the marketing department
ASSUMPTION: This role offers a unique blend of strategic decision-making, project management, and hands-on campaign execution, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a paid media campaign to drive brand awareness and generate leads for a new product launch
- Analyzing campaign performance data to optimize spend and improve ROI for a target account marketing program
- Managing a team of agency partners to deliver successful paid media campaigns across multiple channels
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong project management skills and a deep understanding of paid media campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Talkdesk support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Talkdesk foster a culture of inclusivity and diversity, and what specific initiatives are in place to support these values?
ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and the specific needs of the role, helping the candidate make an informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Talkdesk careers page
- Tailor your resume and cover letter to emphasize your relevant paid media campaign management experience and project management skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
