Senior Digital Marketing Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager

🔹 Company: Vantage

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving multi-channel digital campaigns to accelerate brand growth and customer acquisition
• Leveraging data, creativity, and innovation to ensure impactful, measurable, and aligned digital presence
• Managing and optimizing marketing funnels within HubSpot, ensuring seamless lead flow and personalized messaging
• Collaborating with sales and product teams to align digital marketing efforts with business goals and customer needs
• Analyzing performance data and making data-driven decisions to optimize campaign performance and refine strategies

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will have a strong background in B2B digital marketing and experience with marketing automation platforms like HubSpot.

📋 Key Responsibilities

✅ Plan, launch, and optimize multi-channel digital campaigns, including paid media, SEO, and social media

✅ Monitor, analyze, and report on campaign performance, optimizing for KPIs such as conversion rates, CAC, and LTV

✅ Use A/B testing and data-driven insights to continuously improve campaigns and maximize ROI

✅ Manage the digital marketing budget and allocate resources effectively across channels to maximize performance

✅ Work closely with sales and product teams to ensure digital marketing efforts are aligned with business goals and customer needs

✅ Lead the development and optimization of marketing funnels, focusing on personalization and prospect experience

✅ Oversee the management and optimization of lead funnels within HubSpot, ensuring seamless lead flow and targeted messaging

✅ Collaborate with sales to optimize the alignment between marketing automation and the sales process

✅ Conduct competitive analysis and stay on top of industry trends to ensure marketing strategies are innovative and ahead of the curve

✅ Develop and present detailed reports on campaign performance, providing recommendations to senior leadership

ASSUMPTION: This role requires a high level of organization, project management, and multitasking skills to manage multiple campaigns and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in digital marketing, with at least 3 years in B2B marketing

Required Skills:

• Proven experience managing cross-channel campaigns, including paid search, social media ads, and SEO
• Expertise in HubSpot management, particularly in workflows, CRM setup, and marketing automation tools for lead nurturing and segmentation
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo), CRM tools, and analytics platforms (e.g., Google Analytics, SEMrush)
• Strong understanding of digital marketing principles, including customer segmentation, lead nurturing, and funnel optimization
• Excellent project management and organizational skills
• Data-driven mindset with a track record of using analytics to make informed decisions and optimize performance

Preferred Skills:

• Experience with advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Familiarity with marketing analytics tools (e.g., Mixpanel, Amplitude)
• Knowledge of SQL or other data querying languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the need to communicate effectively with internal teams and external stakeholders.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Senior Digital Marketing Manager in Canada with 7+ years of experience)

Benefits:

• Competitive salary with performance-based incentives
• Equity and ownership opportunities within a growing company
• Comprehensive health benefits and flexible work options
• Generous PTO and professional development support
• Opportunity to shape the sales direction of an innovative advertising platform

Working Hours: Full-time (40 hours/week), with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager in Canada with 7+ years of experience. Actual compensation may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2020 (Relatively new company)

Company Description:

• Vantage is a cloud cost observability platform with more than a dozen native integrations, including AWS, Azure, GCP, Kubernetes, Datadog, Snowflake, Databricks, and more.
• Thousands of organizations globally rely on Vantage to optimize billions of dollars in annualized infrastructure costs.
• Vantage was founded by former employees of AWS, Digital Ocean, and GitHub and is backed by top venture capital firms, Andreessen Horowitz and Scale Venture Partners.

Company Specialties:

• Cloud cost management
• Infrastructure optimization
• Data-driven decision making

Company Website: https://vantage.sh/

ASSUMPTION: Working at Vantage offers the opportunity to join a growing, innovative company in the tech industry, with a focus on data-driven solutions and a strong commitment to diversity and inclusion.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and impact on the company's growth and success

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Fully remote, with flexible hours and the opportunity to shape the sales direction of the company

Growth Opportunities:

• As a senior-level role, this position offers significant growth potential within the marketing department and the company as a whole.
• The company's rapid growth and expansion present numerous opportunities for career advancement and increased responsibility.

ASSUMPTION: This role is well-suited for a strategic, data-driven digital marketing professional looking to make a significant impact in a growing company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (Remote work only)

Geographic Context:

• The role is fully remote, allowing for flexibility in location within Canada.
• Vantage is headquartered in New York City, New York, but operates globally with a diverse, distributed team.
• The company's remote work culture fosters collaboration and inclusivity, regardless of location.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously with team members in different time zones

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from anywhere in Canada, with a flexible schedule that prioritizes work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the Head of Marketing and other senior team members
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• HubSpot proficiency and marketing automation experience
• Data analysis and reporting capabilities
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with Vantage's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of Vantage's platform and its value proposition in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving, decision-making, and leadership skills
• Be ready to discuss your approach to data-driven marketing and campaign optimization

ATS Keywords: Digital Marketing, Campaign Management, SEO, Social Media, HubSpot, Marketing Automation, Data Analysis, Project Management, Customer Segmentation, Lead Nurturing, Funnel Optimization, A/B Testing, Performance Reporting, Competitive Analysis

ASSUMPTION: Vantage's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• HubSpot (CRM, marketing automation, and email marketing)
• Google Analytics (web analytics and reporting)
• SEMrush (SEO and competitive analysis)
• Mixpanel or Amplitude (product analytics)
• SQL (data querying and analysis)
• Advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Vantage's marketing stack and digital marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Prioritizing customer needs and feedback in all aspects of the business
• Data-driven: Making informed decisions based on data and analytics
• Innovative: Continuously seeking new solutions and improvements
• Collaborative: Working together to achieve common goals and drive success
• Inclusive: Fostering a diverse, equitable, and inclusive work environment

Work Style:

• Remote-first: Leveraging technology to collaborate and communicate effectively across time zones
• Agile: Adapting quickly to change and prioritizing continuous improvement
• Data-informed: Using data and analytics to guide decision-making and optimize performance
• Customer-focused: Prioritizing customer needs and feedback in all aspects of the business

Self-Assessment Questions:

• How do you ensure that your digital marketing strategies align with Vantage's customer-centric approach?
• Can you describe a time when you used data to optimize a marketing campaign or strategy? What was the outcome?
• How do you approach working collaboratively with remote teams and stakeholders across different time zones?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: Vantage's culture values data-driven decision making, innovation, collaboration, and inclusivity. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational and project management skills
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
• Keeping up with industry trends and best practices in digital marketing may require continuous learning and adaptation
• Balancing strategic thinking and hands-on campaign management may be challenging, as the role requires both high-level and tactical execution

ASSUMPTION: These challenges are inherent to the role and the company's remote work culture. Successful candidates will be able to navigate these challenges effectively and contribute to Vantage's continued growth and success.

📈 Similar Roles Comparison

• Compared to other Senior Digital Marketing Manager roles, this position offers a unique opportunity to work at a growing tech company focused on cloud cost observability and infrastructure optimization
• Vantage's focus on data-driven decision making and continuous improvement sets it apart from other companies in the industry
• Career progression in this role may involve moving into a leadership or executive position within the marketing department or the company as a whole

ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and hands-on campaign management, with the potential for significant career growth and impact within a growing tech company.

📝 Sample Projects

• Developing and executing a multi-channel digital campaign to drive brand awareness and customer acquisition for a new product launch
• Optimizing marketing funnels within HubSpot to improve lead conversion rates and reduce customer acquisition cost
• Conducting a competitive analysis and developing a go-to-market strategy for a new product or service offering

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the role, highlighting the importance of both high-level thinking and tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how it informs decision-making and strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Vantage support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity to make a significant impact on its growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on campaign management, HubSpot proficiency, and data-driven decision making
• Prepare for behavioral and situational interview questions that assess your problem-solving, decision-making, and leadership skills
• Be ready to discuss your approach to data-driven marketing and campaign optimization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.