R

Senior Digital Marketing Manager

Redox
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Digital Marketing Manager

πŸ”Ή Company: Redox

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Full-time, Remote

πŸ”Ή Category: 🌐 Digital Marketing

πŸ”Ή Date Posted: April 1, 2025

πŸ”Ή Experience Level: Mid-Senior Level (8-10 years)

πŸ”Ή Remote Status: Remote Solely

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Leading digital marketing strategies to optimize brand presence.
  • Overseeing website and social media management.
  • Driving strategic initiatives to enhance user experience.
  • Creating compelling digital content that aligns with company goals.

ASSUMPTION: The role targets an expert-level professional capable of independently directing digital marketing efforts and leadership within the team, given the seniority and scope of responsibilities.

πŸ“‹ Key Responsibilities

βœ… Implement digital marketing strategies ensuring alignment with brand guidelines.

βœ… Collaborate with internal teams for website updates and campaign execution.

βœ… Develop and execute organic social media strategies that align with brand voice.

βœ… Analyze and report key performance metrics, optimizing for maximum ROI.

βœ… Set and monitor digital KPIs, adjusting strategies based on insights.

βœ… Partner with web design, development, and content teams for effective SEO implementation.

βœ… Engage with online communities to increase engagement.

βœ… Coordinate with vendors and team members for cohesive campaign representation.

βœ… Stay updated on digital marketing trends to enhance performance.

ASSUMPTION: Responsibilities imply a high degree of autonomy, expecting the candidate to lead without extensive supervision due to the strategic nature of the tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred).

Experience: 8-10 years of experience in digital marketing, focused on website management and social media.

Required Skills:

  • Proficiency in website management, social media, and content strategy.
  • Expertise in paid advertising and knowledge of SEO and web analytics.
  • Strong project management and communication skills.

Preferred Skills:

  • Basic knowledge of HTML/CSS.
  • Experience in the Healthcare and SaaS industries.

ASSUMPTION: The preferred qualifications add value by enhancing technical capabilities and understanding of industry-specific contexts, though strong foundational skills are prioritized.

πŸ’° Compensation & Benefits

Salary Range: $134,500 - $158,500 per year, subject to change based on candidate-specific factors.

Benefits:

  • 100% remote first culture (must be based in the US).
  • Unlimited Flexible Time Off with 15+ observed holidays.
  • Comprehensive health benefits starting on day one.
  • 401k match and stock options.
  • Productivity and wellness funds.

Working Hours: 40 hours per week, flexible working conditions.

ASSUMPTION: The compensation package is competitive within the industry standard for senior-level roles, particularly in the healthcare tech sector. Benefits indicate a strong focus on employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitals and Health Care

Company Size: 201-500 employees, fostering innovation within a supportive, growth-oriented environment.

Founded: Not Specified

Company Description:

  • Leaders in healthcare data exchange and interoperability.
  • Connects 7,300+ healthcare organizations via a centralized platform.
  • Addresses industry challenges through innovative solutions.

Company Specialties:

  • Interoperability and data exchange.
  • Healthcare technology integration.
  • Electronic Health Record (EHR) systems.

Company Website: https://www.redoxengine.com/

ASSUMPTION: Redox's reputation and growth in healthcare indicate robust stability and potential for impactful work in transforming healthcare systems.

πŸ“Š Role Analysis

Career Level: Senior-level with strategic and leadership responsibilities.

Reporting Structure: Likely reporting to the Director of Marketing or CMO.

Work Arrangement: Fully remote with potential flexibility in work hours.

Growth Opportunities:

  • Opportunities to lead major marketing initiatives.
  • Potential to influence company marketing strategy significantly.
  • Room for growth into executive roles.

ASSUMPTION: The role is designed to empower the individual for strategic contributions and career progression within the company's expanding framework.

🌍 Location & Work Environment

Office Type: Remote work environment with robust digital infrastructure.

Office Location(s): Madison, WI; Denver, CO; Chicago, IL; Seattle, WA

Geographic Context:

  • Flexible remote work allows for geographic diversity.
  • Headquarters in Madison emphasizes Midwest values.
  • Urban locations indicate dynamic regional presence.

Work Schedule: Predominantly standard full-time, with remote work flexibility.

ASSUMPTION: Emphasizes a comfortable work-life balance potentially advantageous for applicants preferring autonomy.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application through company portal or LinkedIn.
  • Screening interview with HR for fit.
  • Technical interview focused on skills and experience.

Key Assessment Areas:

  • Proven ability to lead digital strategies.
  • Experience in managing cross-functional teams.
  • Data-driven decision-making capabilities.

Application Tips:

  • Highlight project management experiences.
  • Emphasize strategic outcomes from previous roles.
  • Include detailed examples of ROI-driven campaigns.

ATS Keywords: Digital Marketing, SEO, ROI, Content Strategy, CMS, Marketing Automation, Data Analytics

ASSUMPTION: Candidates should prepare to demonstrate strategic insights and past campaign success stories, supported by data.

πŸ› οΈ Tools & Technologies

  • WordPress (CMS)
  • Google Analytics and Ads
  • HubSpot for marketing automation
  • Salesforce (CRM)
  • Domo for data analytics

ASSUMPTION: Familiarity with these tools will be critical to performance, emphasizing the importance of practical experience as well as strategic understanding.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to healthcare transformation.
  • Innovative approaches to industry problems.
  • Inclusive work culture supporting diversity.

Work Style:

  • Collaborative and team-oriented.
  • Self-motivated with proactive problem-solving.
  • Adaptable to remote working environments.

Self-Assessment Questions:

  • How have you improved digital marketing efforts in past roles?
  • What strategies do you use to stay current with digital marketing trends?
  • How do you approach collaboration in a remote setting?

ASSUMPTION: The ideal candidate should be intrinsically motivated and committed to contributing to a transformative healthcare cause.

⚠️ Potential Challenges

  • Managing time effectively in a fully remote role.
  • Balancing strategic vision with operational execution.
  • Staying updated with rapid digital marketing trends.
  • Navigating diverse healthcare data integration.

ASSUMPTION: Challenges suggest the need for a well-rounded candidate adept at both strategic thinking and execution while adapting to the healthcare industry's specific context.

πŸ“ˆ Similar Roles Comparison

  • Typically offers strategic influence and cross-functional leadership opportunities.
  • Comparable roles may involve leading digital transformations in other sectors.
  • Compensation and responsibility scale vary based on industry focus.

ASSUMPTION: This role compared to similar roles in different sectors highlights a specialized focus on healthcare data integration, demanding sector-specific innovation and adaptability.

πŸ“ Sample Projects

  • Redesign of company’s website to improve user experience and CRO.
  • Development of a comprehensive social media strategy to enhance brand visibility.
  • Implementation of a new KPI tracking system for digital campaigns.

ASSUMPTION: Project examples showcase the candidate’s ability to manage large-scale and impactful initiatives, leveraging digital tools for enhanced performance metrics.

❓ Key Questions to Ask During Interview

  • How does the marketing team collaborate with other departments within the company?
  • What are Redox’s most significant challenges in digital marketing currently?
  • How is success measured for this role?
  • What tools and systems are used for KPI tracking and analytics?
  • How does Redox support professional development for digital marketing leads?

ASSUMPTION: These questions are designed to explore role expectations, measure alignment with candidate strengths, and understand growth prospects.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Redox careers page or LinkedIn.
  • Ensure your resume highlights your digital marketing achievements.
  • Prepare examples of campaign successes and teamwork experiences.
  • Research Redox’s current digital presence and identify potential improvements.
  • Follow up with HR post-application to express your interest and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.