📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: SnappyCX
🔹 Location: Kenya
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Kenya)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital marketing strategies
- Managing and optimizing paid advertising campaigns
- Conducting market research and competitor analysis
- Building and maintaining strong relationships with clients and internal stakeholders
- Implementing automation workflows using Zapier to streamline marketing processes
ASSUMPTION: The role requires a strategic mindset, strong analytical skills, and a deep understanding of digital marketing channels to drive business growth.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies aligned with business objectives
✅ Manage and optimize paid advertising campaigns on platforms like Facebook, Google Ads, and other relevant channels
✅ Conduct market research and competitor analysis to identify opportunities and trends
✅ Track and analyze campaign performance metrics to measure ROI and optimize strategies
✅ Build and maintain strong relationships with clients and internal stakeholders
✅ Oversee email marketing campaigns, content marketing initiatives, and social media management
✅ Implement automation workflows using Zapier to streamline marketing processes and increase efficiency
✅ Stay up-to-date with the latest digital marketing trends and technologies
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and process improvement through automation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in digital marketing with a focus on paid advertising
Required Skills:
- Strong analytical skills and data-driven decision-making abilities
- Expertise in using social media platforms for marketing purposes
- Proficiency in using marketing automation tools and CRM systems
- Experience with Zapier or similar automation platforms
- Excellent project management and organizational skills
- Strong communication and interpersonal skills
Preferred Skills:
- Experience in e-commerce or online retail
- Knowledge of SEO and content marketing
- Experience with Google Analytics and other analytics tools
ASSUMPTION: Candidates should have a well-rounded digital marketing background with a strong focus on paid advertising and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Kenya is typically KES 2.5 - 4.5 million per year, depending on experience and qualifications. This is an estimate based on industry standards and may vary.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SnappyCX is a leading Business Process Outsourcing (BPO) company committed to transforming the way businesses operate. They provide end-to-end support and connect businesses with top-tier professionals from a variety of industries through strategic staff outsourcing.
Company Size: SnappyCX has 11-50 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: SnappyCX was founded in [Year], with a focus on providing high-quality business process outsourcing services.
Company Description:
- SnappyCX offers a suite of services spanning Finance & Accounting, Marketing & Sales, Virtual Assistance, Customer Support, IT & Software Development, and Back-end office services.
- The company is committed to transforming customer experience and uplifting brands through strategic staff outsourcing.
- SnappyCX provides end-to-end support and connects businesses with top-tier professionals from various industries.
Company Specialties:
- Business Process Outsourcing (BPO)
- Strategic Staff Outsourcing
- Customer Experience Transformation
Company Website: snappycx.com
ASSUMPTION: SnappyCX's focus on transformation and customer experience makes it an attractive option for candidates looking to make a significant impact in the BPO industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic decision-making.
Reporting Structure: The Senior Digital Marketing Manager will report directly to the Chief Marketing Officer (CMO) and may oversee a team of marketing professionals.
Work Arrangement: The role is remote, with a flexible work arrangement that allows for a healthy work-life balance.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on diverse projects and campaigns across various industries
- Chance to develop and implement innovative marketing strategies that drive business growth
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): Kenya
Geographic Context:
- Kenya has a growing tech industry and a vibrant startup scene
- The country offers a competitive business environment with a focus on innovation and entrepreneurship
- Kenya's time zone (EAT) allows for effective collaboration with international teams
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the opportunity to work from anywhere in Kenya.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the CMO
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with SnappyCX's values
Application Tips:
- Highlight your experience with paid advertising and automation tools in your resume
- Tailor your cover letter to demonstrate your understanding of SnappyCX's business and how your skills align with their needs
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
ATS Keywords: Digital Marketing, Paid Advertising, Automation, Zapier, Campaign Management, ROI, SEO, CRM, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit with SnappyCX.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Zapier
- CRM systems (e.g., HubSpot, Salesforce)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The role requires proficiency in using digital marketing tools and platforms, with a focus on paid advertising and automation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Remote-friendly
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a data-driven environment and make decisions based on analytics?
ASSUMPTION: SnappyCX values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong work ethic and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest digital marketing trends and technologies
- Balancing strategic planning with hands-on campaign management
- Working remotely and maintaining productivity in a virtual environment
ASSUMPTION: The role presents both strategic and tactical challenges, requiring a well-rounded digital marketing professional with strong time management and organizational skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on paid advertising and automation
- In the BPO industry, digital marketing plays a crucial role in driving business growth and customer acquisition
- Compared to other senior marketing roles, this position offers significant growth potential and the opportunity to make a real impact on the company's marketing efforts
ASSUMPTION: The role is unique in its focus on paid advertising and automation, offering a blend of strategic planning and hands-on campaign management.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new product launch
- Optimizing paid advertising campaigns to improve ROI and drive customer acquisition
- Implementing automation workflows using Zapier to streamline marketing processes and increase efficiency
ASSUMPTION: The role involves a mix of strategic planning, campaign management, and process improvement, with a focus on driving business growth through digital marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does SnappyCX support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at SnappyCX?
- How does SnappyCX approach work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with paid advertising, automation tools, and digital marketing campaign management
- Write a compelling cover letter that demonstrates your understanding of SnappyCX's business and how your skills align with their needs
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
