📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Morningstar
🔹 Location: New York, United States
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global digital marketing strategies for Morningstar's Credit business
- Driving demand generation and brand awareness through organic and paid digital channels
- Managing digital marketing budgets and agency partners
- Collaborating with cross-functional teams to ensure consistent messaging and campaign execution
- Analyzing campaign performance and optimizing strategies based on data-driven insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. The ideal candidate will have a deep understanding of the digital marketing landscape and extensive experience across paid marketing channels and marketing technology platforms.
📋 Key Responsibilities
✅ Gain a deep understanding of Morningstar's credit brands, offerings, and audience segments
✅ Develop and execute data-driven paid digital marketing campaigns in line with global strategy
✅ Own and manage the social media pages of Morningstar's credit brands
✅ Manage the digital marketing budget and agency partners globally
✅ Collaborate with Copy and Design to craft compelling campaign copy and creatives
✅ Ensure all technical requirements are in place for accurate and timely measurement and tracking of all digital marketing activities
✅ Define, measure, and analyze the success of all digital marketing activities and optimize based on data-driven insights
✅ Present progress and results to stakeholders and senior business leaders regularly in well-designed dashboards
✅ Bring subject matter expertise into all thinking and planning by staying current on digital marketing best practices
✅ Develop, implement, and continuously evolve marketing operations best practices and processes
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple projects simultaneously, and the ability to work effectively with various teams. The ideal candidate will have a proven track record of successfully developing and executing digital marketing strategies and campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 7+ years of digital marketing experience with a strong focus on performance marketing at an agency
Required Skills:
- Proven track record of successfully developing a digital marketing strategy for a high-growth business
- Deep understanding and extensive experience across paid digital marketing channels (e.g., social, search, display)
- Experience managing budgets and external agency partners
- Exceptional data-analysis skills with a data-driven approach to solving marketing challenges
- High attention to detail in both written and visual context
- Ability to successfully manage multiple projects simultaneously and prioritize to deliver high-quality work within deadline
Preferred Skills:
- Experience with ad management platforms (e.g., LinkedIn Ad Manager)
- Experience with digital marketing tools (e.g., Google Analytics, Tag Manager, Data Studio)
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on performance marketing. They will also have exceptional data-analysis skills and a proven ability to translate marketing data into actionable insights.
💰 Compensation & Benefits
Salary Range: $89,804 - $152,674 USD Annual
Benefits:
- 75% 401k match up to 7%
- Stock Ownership Potential
- Company-provided life insurance (1x salary + commission)
- Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
- Additional medical wellness incentives (up to $300-$600 annually)
- Company-provided long- and short-term disability insurance
- Trust-Based Time Off
- 6-week Paid Sabbatical Program
- 6-week Paid Family Caregiving Leave
- Competitive 8-24 week paid parental bonding leave
- Adoption Assistance
- Leadership Coaching & Formal Mentorship Opportunities
- Annual Education Stipend
- Tuition Reimbursement
- Charitable Matching Gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- 15+ Employee Resource & Affinity Groups
Working Hours: 40 hours per week, with a hybrid work arrangement (3 days on-site per week)
ASSUMPTION: Morningstar offers a competitive salary and benefits package, including a 75% 401k match and comprehensive health benefits. The hybrid work arrangement provides flexibility while still allowing for regular in-person collaboration.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: Morningstar was founded in 1984 and has since grown to become a leading provider of independent investment insights globally.
Company Description:
- Morningstar offers an extensive line of products and services that serve a wide range of market participants, including individual and institutional investors, financial advisors, asset managers, retirement plan providers and sponsors, and issuers of fixed-income securities.
- The Company provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, debt securities, and real-time global market data.
- Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $328 billion in assets under management as of Sept. 30, 2024.
Company Specialties:
- Investment research
- Investment data
- Indexes
- Investment ratings
- Private markets
- Public markets
- Investment management
- Credit ratings
- Wealth management
Company Website: http://www.morningstar.com/company/
ASSUMPTION: Morningstar is a well-established and respected company in the financial services industry, with a strong reputation for providing independent investment insights and a wide range of products and services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Senior Director of Marketing.
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on high-impact projects and drive meaningful change within the organization
- Access to professional development opportunities, such as leadership coaching and mentorship programs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week)
Office Location(s): 22 W. Washington St., Chicago, IL 60602, US
Geographic Context:
- New York is a major financial hub, with a vibrant and diverse culture
- The city offers a wide range of amenities, including world-class dining, entertainment, and cultural attractions
- New York is also home to a large and growing tech industry, with numerous startups and established companies
Work Schedule: 40 hours per week, with a hybrid work arrangement (3 days on-site per week)
ASSUMPTION: New York offers a dynamic and stimulating work environment, with a wide range of cultural and professional opportunities. The hybrid work arrangement provides the best of both worlds, allowing for regular in-person collaboration while still offering the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the marketing team
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Collaboration and communication skills
- Attention to detail and project management skills
Application Tips:
- Highlight your relevant digital marketing experience and achievements
- Demonstrate your ability to analyze data and translate insights into actionable strategies
- Showcase your strong collaboration and communication skills
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral and technical interview questions that focus on your digital marketing expertise and strategic thinking
ATS Keywords: Digital Marketing, Performance Marketing, Data Analysis, Campaign Execution, Social Media Management, Budget Management, Cross-Functional Collaboration, Ad Management Platforms, Google Analytics, Tag Manager, Data Studio, Creative Campaign Development, Technical Requirements Management, Marketing Operations, Attention to Detail, Project Management, Communication
ASSUMPTION: The interview process will focus on assessing your digital marketing expertise, strategic thinking, and collaboration skills. The ideal candidate will have a strong background in digital marketing, with a focus on performance marketing, and a proven ability to translate marketing data into actionable insights.
🛠️ Tools & Technologies
- Ad management platforms (e.g., LinkedIn Ad Manager)
- Digital marketing tools (e.g., Google Analytics, Tag Manager, Data Studio)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with a wide range of digital marketing tools and platforms, as well as strong project management and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Independence
- Curiosity
- Collaboration
- Accountability
Work Style:
- Data-driven
- Collaborative
- Innovative
- Results-oriented
- Agile
Self-Assessment Questions:
- Do you align with Morningstar's core values of integrity, independence, curiosity, collaboration, and accountability?
- Are you comfortable working in a hybrid work environment, with 3 days on-site per week?
- Do you thrive in a data-driven and collaborative work culture?
- Are you able to manage multiple projects simultaneously and prioritize to deliver high-quality work within deadline?
ASSUMPTION: Morningstar values a strong cultural fit, with a focus on integrity, independence, curiosity, collaboration, and accountability. The ideal candidate will be comfortable working in a hybrid work environment and thrive in a data-driven and collaborative work culture.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing to deliver high-quality work within deadline
- Working effectively with cross-functional teams and stakeholders
- Keeping up-to-date with the latest digital marketing trends and best practices
- Balancing the need for data-driven insights with the need for timely campaign execution
ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working effectively with cross-functional teams, and keeping up with the latest digital marketing trends and best practices. The ideal candidate will have strong project management and collaboration skills, as well as a deep understanding of the digital marketing landscape.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager role within a financial services or related industry
- Unlike other digital marketing roles, this position focuses specifically on the credit business within Morningstar
- Career path comparison: This role can lead to a leadership position within the marketing team or a broader role within the credit business
ASSUMPTION: While this role is similar to other digital marketing manager positions, it offers unique opportunities to work on the credit business within Morningstar and drive meaningful change within the organization.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new credit product
- Analyzing campaign performance data and optimizing strategies to improve outcomes
- Managing a team of digital marketing specialists to execute multiple campaigns simultaneously
- Collaborating with cross-functional teams to ensure consistent messaging and branding across all marketing activities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Digital Marketing Manager, from campaign development and execution to data analysis and optimization, and team management and collaboration.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the credit business, and how can this role help address them?
- How does this role collaborate with other teams within Morningstar, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within this role and the marketing team?
- How does Morningstar support work-life balance, and what resources are available to employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company, and assess whether this opportunity aligns with your career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience in digital marketing, with a focus on performance marketing
- Prepare for behavioral and technical interview questions that focus on your digital marketing expertise and strategic thinking
- Research Morningstar's credit business and be prepared to discuss how you can drive growth and improve outcomes
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
