📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Sony Music Entertainment UK
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Music Industry
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading market-leading digital campaigns for a global record label.
- Collaborating with artists, managers, and internal/external stakeholders to develop and execute content strategies.
- Maximizing streaming and chart success through innovative digital initiatives.
- Managing marketing expenditures and ensuring adherence to approved budgets and achievement of project KPIs.
- Growing and engaging domestic and international audiences through CRM strategies.
- Identifying new opportunities for artist promotion outside of traditional digital marketing activities.
- Working with artist teams to meet company turnover and P&L targets.
ASSUMPTION: This role requires a proven track record in digital marketing, with a strong focus on dance music campaigns and a deep understanding of the music industry.
📋 Key Responsibilities
✅ Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms.
✅ Closely collaborate with artists, managers, internal and external stakeholders to develop, solicit and execute content strategy.
✅ Collaborate with Marketing, Sales & Central Digital teams on streaming strategy and ideas around how to maximise and grow streaming through interesting digital initiatives.
✅ Ensure timely delivery of all digital aspects of a digital marketing campaign in line with core project and approval route milestones, within budget.
✅ Work alongside CRM team to grow & engage Domestic and International audiences.
✅ Work with Marketing, Digital Creative & Creative teams to direct act’s online visuals and assets, including videos.
✅ Identify new and external opportunities for artist promotion outside of traditional digital marketing activities.
✅ Be knowledgeable about the company’s turnover & P&L targets and work with marketing and management team to meet the targets across the label.
✅ Work with artist teams to manage marketing expenditures ensure; monitor spends to ensure adherence to approved budgets and achievement of project KPIs.
ASSUMPION: This role requires strong project management skills, the ability to work under pressure, and a passion for digital marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of digital marketing experience with a proven track record of commercial success, delivering best in class digital marketing strategy in an enthusiastic and ambitious manner. Proven experience leading successful dance music campaigns.
Required Skills:
- Proven experience in digital marketing, with a focus on dance music campaigns.
- Strong project management skills, with the ability to work under pressure and prioritize tasks.
- Highly motivated, curious thinker with passion for digital marketing, who thrives in a fast-paced environment working collaboratively with a close-knit team.
- Excellent communication and presentation skills, with the ability to work with people at all levels and negotiate and influence internal and external stakeholders.
- Great understanding of industry benchmarks across digital platforms & formats, monitoring and evaluating effectiveness of online spends by being informed of key commercial factors which will affect media spend.
Preferred Skills:
- Experience with CRM software and digital asset management systems.
- Fluency in additional languages, particularly Spanish or French.
ASSUMPION: This role requires a strong understanding of the UK recorded music market, social media content, creator marketing, content distribution, and viral trends to amplify records successfully and impact significantly on streaming and chart success.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Senior Digital Marketing Manager in the UK music industry)
Benefits:
- Private Medical Cover
- Generous Pension Scheme
- Life Assurance
- Income Protection
- Music Industry Perks
- Time Off Over Winter Break
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager in the UK music industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Music Industry, specifically Record Label and Artist Management
Company Size: Large (5,001-10,000 employees)
Founded: 1929 (as Columbia Records, later merged with other labels to form Sony Music Entertainment)
Company Description:
- Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a wide array of superstar, developing, and independent artists.
- The company's catalog includes more than 300,000 songs and 42,000 albums from a variety of artists, such as Beyoncé, Michael Jackson, and Adele.
- Sony Music Entertainment is a member of the Sony family of global companies.
Company Specialties:
- Music
- Entertainment
- Recording
- Music Publishing
- Marketing
- and A&R
Company Website: www.sonymusic.com
ASSUMPTION: Sony Music Entertainment is a well-established company with a rich history in the music industry, offering a wide range of opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Digital Marketing and works closely with artists, managers, and internal/external stakeholders.
Work Arrangement: On-site, full-time (37.5 hours per week)
Growth Opportunities:
- Potential progression to Head of Digital Marketing or similar leadership roles within the company.
- Opportunities to work with a diverse roster of artists and gain experience in various aspects of the music industry.
- Chance to contribute to the company's social impact, diversity, equity, and inclusion initiatives.
ASSUMPTION: This role offers significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern office environment designed for employee empowerment
Office Location(s): 25 Madison Ave, New York, NY 10010, US; 2 Canal Reach, King's Cross, London, England N1C 4DB, GB
Geographic Context:
- London, England: A vibrant, multicultural city with a thriving music scene and a significant hub for the global music industry.
- New York, NY: The headquarters of Sony Music Entertainment, offering opportunities for international travel and collaboration.
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work as needed
ASSUMPTION: This role requires occasional international travel and the ability to work in a fast-paced, dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and industry knowledge
- Project management skills and ability to work under pressure
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your passion for digital marketing and the music industry in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities.
- Research the company and the role to show your understanding of the industry and the specific needs of the position.
ATS Keywords: Digital Marketing, Music Industry, Dance Music, Campaign Management, Project Management, Stakeholder Collaboration, CRM, Audience Engagement, Artist Promotion, Streaming Strategy, Budget Management, Industry Benchmarks
ASSUMPTION: This role requires a strong understanding of ATS (Applicant Tracking System) keywords to optimize your resume and application materials.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Digital asset management systems (e.g., Bynder, Brandfolder)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Diversity
- Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving project KPIs
- Adaptable and open to change
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you align with Sony Music Entertainment's commitment to innovation and excellence in the music industry?
- How do you approach working collaboratively with artists, managers, and internal/external stakeholders to achieve common goals?
- How do you ensure that your work style fits well with the company's fast-paced and dynamic environment?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with a diverse range of stakeholders and the ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse roster of artists, each with unique needs and preferences
- Keeping up-to-date with the latest digital marketing trends and tools
- Navigating a large, complex organization with multiple stakeholders
- Occasional international travel and working in different time zones
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in the music industry in its focus on dance music campaigns and the need for proven experience in this specific genre.
- It also requires a strong understanding of the UK recorded music market and the ability to work with a diverse roster of artists.
- Career progression in this role may lead to leadership positions within the company, offering opportunities for growth and development.
ASSUMPTION: This role offers unique challenges and opportunities compared to similar positions in the music industry, requiring a strong focus on dance music campaigns and the ability to work effectively with a diverse roster of artists.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new dance music album release, including social media content, influencer partnerships, and streaming strategy.
- Collaborating with the artist and their management team to create visually striking and engaging content for the album's promotion.
- Monitoring and analyzing the campaign's performance using analytics tools, and making data-driven optimizations to maximize streaming and chart success.
ASSUMPTION: These sample projects demonstrate the role's focus on digital marketing strategy, collaboration with artists and stakeholders, and data-driven optimization to achieve project KPIs.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the overall strategy?
- How does the company support the growth and development of its digital marketing team members?
- What are the most significant challenges facing the digital marketing team in the current market landscape, and how can this role help address them?
- How does the company measure the success of its digital marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration with other departments or teams within the company to enhance digital marketing efforts?
ASSUMPTION: These interview questions help assess the company's digital marketing strategy, the role's fit within the organization, and the opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sony Music Entertainment careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for digital marketing and the music industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities.
- Research the company and the role to show your understanding of the industry and the specific needs of the position.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
