📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: A. O. Smith Corporation
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing a fully integrated customer journey
- Growing and managing integrated, omni-channel marketing
- Leading strategic marketing efforts to increase customer retention
- Partnering with key stakeholders to build new demand generation strategies
- Managing a team and external partners to execute marketing campaigns
ASSUMPTION: This role requires a strategic and data-driven digital marketing expert with experience in demand generation, customer journey mapping, and team management.
📋 Key Responsibilities
✅ Develop a fully integrated customer journey, mapping touchpoints to every step of the marketing funnel
✅ Grow and optimize online advertising and inbound marketing channels, including email, paid search, display advertising, remarketing, and more
✅ Manage email/marketing automation team to support end-to-end campaign creation and execution
✅ Manage 3rd party partners and agencies to set strategy and plans to exceed annual goals
✅ Partner with cross-functional teams, including product marketing, content and brand management, customer success teams, sales, and service teams
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's Degree in Business Management or Related Field
Experience: Minimum 8 years of experience in digital marketing, demand generation, and online advertising. Minimum 2 years of managerial experience.
Required Skills:
- Proven experience in the development and implementation of integrated digital marketing strategies
- Advanced knowledge of Google Adwords, Bing Adwords, and other paid search models
- Experience with paid advertising on media platforms, display advertising, and retargeting
- Strong understanding of integrated and automated marketing and reporting tools
- Excellent interpersonal, written, and communication skills
- Ability to work within specific timeframes to meet deadlines
Preferred Skills:
- Experience with Salesforce Marketing Cloud, Optimove, Invoca, Facebook Business Manager, and other related tools
- Familiarity with the water treatment or related industry
ASSUMPTION: Candidates should have a proven track record in digital marketing, with a strong focus on demand generation and customer journey optimization.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Digital Marketing Manager with 10+ years of experience in Austin, TX)
Benefits:
- Medical Insurance
- Dental Insurance
- Life Insurance
- Retirement Security Savings Plan
- Short-term Disability
- Long-term Disability
- Tuition Assistance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits package is comprehensive and includes medical, dental, life insurance, retirement plans, and tuition assistance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically water technology and manufacturing
Company Size: 10,001+ employees. As a large corporation, A. O. Smith offers extensive resources and opportunities for career growth and development.
Founded: 1874. A. O. Smith has a rich history and extensive experience in the water technology industry.
Company Description:
- A. O. Smith is a global leader in water technology, providing water heating and water treatment solutions
- The company is headquartered in Milwaukee, Wisconsin, with operations in the United States, Canada, Mexico, China, India, the United Kingdom, and the Netherlands
- A. O. Smith employs more than 12,000 people worldwide and has sales and distribution in more than 60 countries
Company Specialties:
- Global Provider of Residential and Commercial Water Heating Solutions
- Global Provider of Residential and Commercial Water Treatment Solutions
Company Website: https://www.aosmith.com
ASSUMPTION: A. O. Smith is a well-established, global company with a strong reputation in the water technology industry. Working for A. O. Smith offers opportunities for career growth and development in a stable and experienced organization.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Senior Director of Digital Marketing
Reporting Structure: This role reports directly to the Senior Director of Digital Marketing and manages a team of two direct reports
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential career advancement within the digital marketing department
- Opportunities to work on diverse projects and campaigns across various channels
- Possibility to expand team and take on more responsibilities as the business grows
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- Known for its vibrant music and cultural scene, Austin offers a high quality of life with numerous parks, outdoor activities, and a thriving food and drink scene
- The city has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: Austin offers a unique blend of urban and outdoor living, with a diverse and growing job market. The work environment is collaborative and dynamic, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Digital marketing strategy and planning
- Campaign management and optimization
- Team leadership and management
- Data-driven decision making and analytics
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, demand generation, and customer journey optimization
- Demonstrate a strong understanding of the water technology industry and A. O. Smith's business
- Prepare questions to ask the interviewer about the role, team, and company culture
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Digital Marketing, Demand Generation, Customer Journey, Marketing Automation, Paid Search, Display Advertising, Retargeting, Team Leadership, Data Analysis, Water Technology, A. O. Smith
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to stand out. Demonstrating a strong understanding of the industry and company is essential for success.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Optimove
- Invoca
- Google Adwords
- Bing Adwords
- Facebook Business Manager
- Marketo
- HubSpot
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their experience with these platforms in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Excellence
- Safety
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with A. O. Smith's core values, particularly 'Integrity' and 'Customer Focus'?
- How comfortable are you working in a dynamic, fast-paced environment with tight deadlines?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
ASSUMPTION: Candidates should assess their fit with A. O. Smith's company values and work style before applying. Demonstrating a strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing a team and external partners while balancing multiple projects and campaigns
- Keeping up with the latest digital marketing trends and technologies
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a large, complex organization with multiple stakeholders
- Potential budget constraints and resource limitations
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills. Candidates should be prepared to navigate these potential obstacles and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager in other industries but may have unique aspects related to the water technology industry
- Compared to other senior-level digital marketing roles, this position may offer more opportunities for team management and external partner coordination
- Career path comparison: This role can lead to advancement within the digital marketing department or other related departments within A. O. Smith
ASSUMPTION: Candidates should research similar roles in the water technology industry and other relevant industries to understand the unique aspects of this position and how it compares to other senior-level digital marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive customer journey mapping project to optimize marketing funnel touchpoints
- Managing a team to create and launch a new email marketing automation campaign to improve customer retention and engagement
- Collaborating with cross-functional teams to create and execute a multi-channel marketing campaign to drive demand for a new product launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Digital Marketing Manager might undertake in this role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital marketing strategy for Aquasana and A. O. Smith?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- How does the team collaborate and communicate with other departments, such as product marketing, content and brand management, customer success, and sales?
- What opportunities are there for professional development and growth within this role and the broader organization?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the organization. Candidates should tailor their questions to the specific company and role, showing a deep understanding of the business and its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the role, and the industry
- Practice common interview questions and develop thoughtful responses
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
