📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: SysAid Technologies
🔹 Location: Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and lead generation through innovative marketing campaigns
- Collaborating cross-functionally to align messaging and amplify reach
- Optimizing campaign performance through data-driven insights and A/B testing
- Managing event planning and execution to nurture relationships with prospects
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, global SaaS environment.
📋 Key Responsibilities
✅ Develop, execute, and manage cross-channel marketing campaigns to captivate audiences and drive growth
✅ Monitor campaign performance, conduct A/B testing, and analyze customer data to identify trends and opportunities
✅ Leverage digital marketing channels such as email, paid media, social media, and content marketing to maximize reach and engagement
✅ Collaborate with Sales, Product Marketing, and Communications teams to align messaging and deliver measurable results
✅ Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion
✅ Create compelling marketing content that resonates with target audiences and aligns with SysAid’s brand voice
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization. Strong project management skills are essential to juggle multiple campaigns and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B marketing experience, ideally in a global SaaS or tech company
Required Skills:
- Proven success in campaign management with hands-on knowledge of tools like Google Ads, email platforms, and web analytics
- Strong verbal and written communication skills to craft engaging, brand-aligned messaging
- Ability to interpret data, identify trends, and make data-driven recommendations to optimize performance
- Familiarity with CRM and Marketing Automation tools (Salesforce and Marketo experience is a strong advantage)
- Efficient at juggling multiple campaigns, meeting deadlines, and delivering exceptional results
- Self-motivated team player with excellent interpersonal skills and a drive to succeed
Preferred Skills:
- Experience with ITSM or related software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing, familiarity with marketing automation tools, and a strong understanding of data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Senior Digital Marketing Manager in Israel is around ₪150,000 - ₪200,000 per year (source: Glassdoor).
Benefits:
- Competitive compensation package
- Career development opportunities
- Supportive and collaborative work environment
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SysAid Technologies operates in the Software Development industry, focusing on ITSM (IT Service Management) solutions.
Company Size: SysAid has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: SysAid was founded in 2002 and has since grown to serve over 4,000 customers in 140 countries, deployed in 42 languages.
Company Description:
- SysAid is on a mission to liberate organizations by putting AI to work for them and their people
- The company offers an AI-powered IT Service Management platform used daily by over 100,000 system administrators and impacting over 9 million end users worldwide
- SysAid is positioned to revolutionize the ITSM industry with its innovative suite of capabilities and exciting roadmap
Company Specialties:
- IT Help Desk
- Knowledge Base
- Asset Management
- ITIL Change & Incident Management
- SLA / SLM
- IT Benchmark
- Patch Management
- Remote Control
- End-User Portal
- Monitoring
- Mobile Device Management (MDM)
- Live Chat
- Password Reset
- Mobile Apps
- Tasks & Projects
- Service Automation
- Customer Support
- SaaS
- Service Management
- ITSM
- Generative AI
- Conversational AI
- Chatbot
- Agentic AI
Company Website: http://www.sysaid.com
ASSUMPTION: SysAid's focus on AI-powered ITSM solutions and global customer base provide unique opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing department and the broader organization.
Reporting Structure: The Senior Digital Marketing Manager will report directly to the VP of Marketing and collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications.
Work Arrangement: This role offers remote work options, with a requirement to be based in Israel.
Growth Opportunities:
- Advancement to a leadership role within the marketing department
- Expansion into new markets and customer segments
- Development of new marketing strategies and channels
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a measurable impact on SysAid's marketing efforts and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: SysAid's headquarters are located in Tel Aviv-Yafo, Israel, with additional offices in Brazil, Australia, the United Kingdom, and the United States.
Office Location(s): Sderot Sha'ul HaMelech 37, Tel Aviv-Yafo, Israel 6492806
Geographic Context:
- Israel has a thriving tech industry, with a strong focus on innovation and entrepreneurship
- Tel Aviv-Yafo, in particular, is known as the "Silicon Wadi" of the Middle East, with a vibrant startup ecosystem
- The city offers a diverse cultural scene, with a mix of historical sites, modern attractions, and a bustling nightlife
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: Working in Israel's tech hub provides unique opportunities for networking, collaboration, and professional growth within the industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or assignment to assess problem-solving skills and cultural fit
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Data-driven optimization and analysis
- Cross-functional collaboration and communication
- Cultural fit and alignment with SysAid's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of SysAid's products and target audience in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Be ready to discuss your experience with marketing automation tools and data analysis
ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Email Marketing, Paid Media, Social Media, Content Marketing, Cross-functional Collaboration, Event Management, Creative Messaging, CRM Tools, Marketing Automation, A/B Testing, Lead Generation, Brand Awareness, Communication Skills
ASSUMPTION: SysAid's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Web analytics tools (e.g., Google Analytics)
- CRM and Marketing Automation tools (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage campaigns, analyze data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you optimized a marketing campaign based on data-driven insights?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: SysAid values candidates who are passionate about innovation, customer-centricity, and collaboration, and who can thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Adapting to a fast-paced, global SaaS environment with a strong focus on data-driven decision-making
- Collaborating effectively with cross-functional teams, including remote colleagues
- Keeping up with the latest marketing trends and technologies in a rapidly evolving field
ASSUMPTION: These challenges can be overcome by strong project management skills, a proactive and adaptable mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven optimization and A/B testing to maximize campaign performance
- SysAid's global customer base and remote work options provide unique opportunities for international collaboration and exposure
- Career progression in this role could lead to leadership positions within the marketing department or broader organization
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data-driven optimization, with opportunities for growth and impact in a global SaaS environment.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive lead generation and nurturing
- Conducting A/B testing on a paid media campaign to optimize performance and maximize ROI
- Planning and executing an online event to engage prospects and support lead conversion
ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of this role and the opportunity to make a measurable impact on SysAid's marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into SysAid's overall marketing strategy and roadmap?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role address them?
- How does SysAid support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does SysAid measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, focusing on the role's impact on SysAid's marketing efforts and the organization's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Be ready to discuss your experience with marketing automation tools and data analysis
- Follow up with SysAid one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
