Senior Digital Marketing Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager

🔹 Company: IDFC FIRST Bank

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: June 28, 2025

🔹 Experience Level: 4+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Lead - Digital Marketing in strategy development and execution
• Supervising and mentoring digital marketing team members
• Coordinating with other departments to align digital marketing efforts with overall business objectives
• Planning and executing digital marketing campaigns, monitoring performance, and optimizing as needed
• Staying informed about industry trends and emerging technologies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and trends.

📋 Key Responsibilities

✅ Supporting the Lead - Digital Marketing in developing and executing the digital marketing strategy

✅ Supervising and mentoring digital marketing team members, providing direction and feedback

✅ Coordinating with other departments to ensure alignment of digital marketing efforts with overall business objectives

✅ Assisting in planning and executing digital marketing campaigns, monitoring performance, and optimizing as needed

✅ Staying informed about industry trends and emerging technologies to contribute to strategy development

✅ Acting as a liaison between the digital marketing team and other departments, fostering collaboration and communication

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in any relevant stream, post-graduation in any stream

Experience: 4+ years of relevant experience in digital marketing

Required Skills:

• Proven experience in digital marketing strategy development and execution
• Strong leadership and mentoring skills
• Excellent communication and collaboration skills
• Familiarity with digital marketing channels and tools
• Ability to analyze campaign performance and optimize as needed

Preferred Skills:

• Experience in the banking industry
• Fluency in English and Hindi

ASSUMPTION: Candidates with a strong background in digital marketing, proven leadership skills, and relevant industry experience are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a senior role in digital marketing in Mumbai)

Benefits:

• Medical insurance
• Retirement benefits
• Employee stock options
• Performance-based bonuses

Working Hours: Monday to Friday, 9:30 AM to 6:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Mumbai. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 2015 (through the merger of IDFC Bank and Capital First)

Company Description:

• IDFC FIRST Bank is a universal bank offering a comprehensive range of services, including retail, MSME, rural, startup, cash & wealth management, corporate & government banking, working capital, trade finance, and treasury solutions.
• It follows ethical banking principles, focusing on customer-friendly, digital, and socially responsible banking.
• The bank is committed to financial inclusion and has served over 40 million customers, with a focus on women entrepreneurs and small businesses.

Company Specialties:

• Commercial & Wholesale Banking
• Consumer financing
• Banking Services
• Retail Banking
• Investment Banking
• Project Financing

Company Website: http://www.idfcfirstbank.com/

ASSUMPTION: IDFC FIRST Bank is a large, established bank with a strong focus on ethical and customer-friendly banking practices. Its size and universal banking model offer opportunities for career growth and exposure to various aspects of banking.

📊 Role Analysis

Career Level: Senior

Reporting Structure: The Senior Digital Marketing Manager reports directly to the Lead - Digital Marketing and oversees digital marketing team members.

Work Arrangement: This role is on-site, with some flexibility for remote work.

Growth Opportunities:

• Potential to move into a leadership role within the digital marketing team or explore other areas of the business, such as product management or strategy.
• Opportunities to work on high-impact projects and contribute to the bank's digital transformation.
• Chance to gain experience in a universal banking environment, offering exposure to various banking services and customer segments.

ASSUMPTION: This role offers opportunities for career growth, both within the digital marketing team and across other areas of the business. The bank's focus on digital transformation and ethical banking practices provides a dynamic and innovative work environment.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): IDFC FIRST Bank Tower, The Square, C-61, G Block, Bandra-Kurla Complex, Bandra (East), Mumbai, Maharashtra 400051, IN

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India, offering a vibrant and multicultural work environment.
• The Bandra-Kurla Complex is a major commercial hub, home to many corporate offices and financial institutions.
• Mumbai offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and cultural options.

Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM (with flexibility for remote work)

ASSUMPTION: The on-site work environment at IDFC FIRST Bank's corporate office in Mumbai offers a professional and collaborative atmosphere, with opportunities for networking and career growth within the banking industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (digital marketing case study or project)
• On-site or video interview with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing strategy development and execution
• Campaign planning and optimization
• Leadership and team management skills
• Communication and collaboration skills
• Industry knowledge and trends

Application Tips:

• Highlight relevant experience and achievements in digital marketing strategy development and execution.
• Demonstrate strong leadership and mentoring skills through examples from previous roles.
• Showcase familiarity with digital marketing channels and tools, and provide examples of campaign performance analysis and optimization.
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and IDFC FIRST Bank's values.

ATS Keywords: Digital Marketing, Strategy Development, Team Supervision, Mentoring, Campaign Planning, Performance Monitoring, Optimization, Industry Trends, Collaboration, Communication, Talent Acquisition, Creativity, Innovation, Process Adherence, Feedback, Coordination

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing strategy development and execution skills, leadership abilities, and cultural fit with IDFC FIRST Bank.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, LinkedIn, Twitter, Instagram)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role. Candidates should have experience using these tools and be comfortable learning new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you ensure that your digital marketing strategies align with IDFC FIRST Bank's customer-centric values?
• Can you provide an example of a time when you had to adapt your digital marketing approach due to changes in the market or customer behavior?
• How do you foster a collaborative and innovative work environment within your team?

ASSUMPTION: IDFC FIRST Bank values candidates who are customer-focused, innovative, collaborative, and results-driven. Applicants should be able to demonstrate these qualities through their experiences and responses to interview questions.

⚠️ Potential Challenges

• Managing a team with diverse skills and experience levels
• Balancing strategic planning with hands-on campaign management
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Ensuring alignment of digital marketing efforts with overall business objectives in a large, complex organization

ASSUMPTION: The Senior Digital Marketing Manager role at IDFC FIRST Bank presents unique challenges, including team management, balancing strategic and tactical responsibilities, and navigating a large, complex organization. Successful candidates will be able to overcome these challenges by leveraging their strong leadership skills, digital marketing expertise, and ability to adapt to change.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position requires a strong focus on strategy development and team management, in addition to hands-on campaign execution.
• IDFC FIRST Bank's universal banking model offers a broader range of services and customer segments compared to specialized financial institutions or fintech companies.
• Career progression in this role may involve moving into a leadership position within the digital marketing team or exploring other areas of the business, such as product management or strategy.

ASSUMPTION: This role differs from other digital marketing positions in its emphasis on strategy development and team management. The bank's universal banking model provides a unique work environment and opportunities for career growth.

📝 Sample Projects

• Developing and executing a digital marketing strategy to drive customer acquisition and engagement for a new banking product
• Optimizing digital marketing campaigns to improve ROI and reduce customer acquisition costs
• Managing a team to create and execute a content marketing strategy that aligns with the bank's brand and customer-centric values

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Senior Digital Marketing Manager role at IDFC FIRST Bank, requiring candidates to balance long-term planning with hands-on campaign management and team leadership.

❓ Key Questions to Ask During Interview

• How does the digital marketing team collaborate with other departments to ensure alignment with overall business objectives?
• Can you describe the team structure and dynamics within the digital marketing department?
• How does IDFC FIRST Bank support the professional development and growth of its digital marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the bank measure the success of its digital marketing efforts, and how does this role contribute to those metrics?

ASSUMPTION: These interview questions help candidates better understand the role's dynamics, team structure, and performance metrics, enabling them to assess their fit and prepare for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IDFC FIRST Bank careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and IDFC FIRST Bank's values
• Prepare for the interview by researching the bank's digital marketing efforts and developing thoughtful questions to ask the interviewer
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.